Sunday, April 22nd, 2012
During a wonderful walk along the Kay Gardner Belt Line early this morning in Toronto, it was great to see that so many must have been active yesterday in taking Mayor Rob Ford’s challenge to “clean up” the city, one person, one piece of debris at a time. There were several bags of refuse and other items for the City workers to claim on Monday. It’s truly great when a community comes together for such a great cause.
With today being Earth Day I thought it appropriate to draw attention to what we refer to as “Our Beer Print” at Molson Coors. I did a recent blog post for Sustainable brands on this unique effort with our employees.
Essentially “Our Beer Print” is all about shrinking the negative and growing the positive impact of our business. Our focus remains on water – alcohol respect and community. However we encourage people to think about sustainability and “Our Beer Print” in all that they do, from producing our quality beers to reuse of our industry standard bottle and recycling our packaging.
@BrewerBart – Bart Alexander our Chief Corporate Responsibility Officer for Molson Coors, was recently interviewed about “Our Beer Print”. Bart’s interview provides a terrific picture of what “Our Beer Print” means to Molson Coors and our people. It’s fun, engaging, rewarding and highly visible to our people, and to those with whom we do business. Corporate Responsibility has also showed up as a great motivator in engaging our employees across our businesses around the globe. With such a deep history in each of the countries we operate, corporate responsibility continues to be part of our day to day “DNA” for our people and our operations. Whether its our commitment to water, our community involvement, or the continued promotion of our fine quality products in a responsible manner…it’s all part of our ongoing journey in corporate responsibility. Cheers to you and what you are doing wherever you may live, work and play. Happy Earth Day ! @MolsonFerg
Saturday, April 21st, 2012
Molson M Turning Tweets into Art
Do you love the arts? If so, Molson M has a unique opportunity for those in Twitterville to BE the art with its new campaign to support Canadian Art Foundation.
Here’s how it works: Over the next four weeks, the brand is asking all twitterers over Legal Drinking Age to use the hashtag #MolsonM_Art in their tweets. Each use of the hashtag will trigger a $1 donation to the Canadian Art Foundation, and get your twitter handle painted onto a giant outdoor mural in downtown Toronto.
“The goal of this project is to celebrate artistry and mastery. Whether it’s paint to canvas, chisel to stone or pen to paper, artistry is a beautiful blend of precision and passion. Molson M is made with this level of care and it represents our mastery of brewing,” says Dave Bigioni, Senior director of Marketing at Molson Coors Canada. “With this project, art lovers, beer drinkers, passers-by – any Canadian – can play a real part in bringing art to life and showing their support for art in Canada.”
“The Canadian Art Foundation provides a destination for artists and art enthusiasts to connect and be inspired by art. The Molson M collaborative approach to art does just that,” says Ann Webb, Executive Director of the Canadian Art Foundation. “The mural will be a wonderful mix of global and Canadian artistic talent, and the generous support of Molson M will help us carry on our work to nurture more local, national and global visibility for the extraordinary artistic talent in Canada.”
Those who participate can start looking for their handles on the 40-feet-high by 100-feet-wide painted mural at the corner of King and Church streets in the next week or so.
Tweet away ! Cheers. @MolsonFerg
Friday, April 20th, 2012
Un petit geste de 2,000$ de Molson Coors qui fera définitivement une grande différence pour nos militaires canadiens blessés au combat en leur permettant de reprendre de l’activité physique et la tranquillité d’esprit par la pêche à la mouche.
Le Projet des Eaux curatives par la pêche à la mouche du Canada est dévoué à la réadaptation physique et émotionnelle des soldats canadiens, vétérans et canadiens blessés. Il vise l’enseignement des principes de la pêche à la mouche et la fabrication de mouches. Ce programme de niveau nationnal, promouvoit la qualité plutôt que la quantité. L’an passé, 15 soldats ont bénéficié du programme. Cette année, l’organisation prévoit au moins le même nombre.
Cette initiative, mise sur pied par la Base canadienne de Val Cartier, est également ouverte à tous les Canadiens-es qui souffrent de traumatismes tant physiques qu’émotionnels.
Bravo pour cette belle initiative et pour avoir réussi à rassembler des centaines de personnes autour de ce magnifique projet.
Wednesday, December 21st, 2011
As the last day of “fall” reaches it’s end here in Toronto I wanted to extend the very best of the season to our readers, friends, partners and beer drinkers who follow the Molson Coors Community Blog. At this festive time of year we have a chance to reflect on the year past and look forward to renewed challenges of the new year. It’s time to pass along a little of the holiday spirit…like this small tree that my wife and I and neighbours decorate along one of the dog walking paths to put a smile on the face of passers by… (hey Torontonians…if you can tell me where it is I will even provide some samples for a holiday party to the first “six” to shout it out…cheers).
Thanks to all who partner with us in the community, to our business partners that help us bring the best in sport and entertainment to our beer drinkers and to our customers who help purvey our beers to those who thirst for our quality brews. A toast to our employees who ensure that quality, one case at a time…for over 225 years here in Canada ! To our fleet drivers that get the product to market. And… to our beer drinkers who help to guide us in our brewing and response to them to help make sure that Molson Coors delights our drinkers throughout the calendar year. Please be sure to make responsible choices this holiday season and all the best for 2012. Cheers! @MolsonFerg
Thursday, December 1st, 2011
I know @MolsonTonia will do a more formal update BUT…30 days with an itchy upper lip is a mild inconvenience compared to the challenge that many men face in beating back cancer in their lives. Mo-Bros at Molson Coors in Canada stepped up this month in a big way. This awareness was also shared by a number of Mo-Sistas at Molson Coors in Canada who joined the campaign to raise awareness and funds during the month. We were also supported by the Rickard’s brand in raising public awareness for this important cause. All said and done the Molson Coors team can proudly shout out our achievement of raising over $184,000.00 to support Movember in Canada. Thanks to all of those colleagues, family, friends and business associates for taking the time to participate and or cash from your pockets to make a difference. Cheers to making a difference in men’s health and to promoting active lifestyles. @MolsonFerg