Posts tagged Community

Tuesday, September 17th, 2013

Community and “Our Beer Print”

Ferg at taps

Français

Community Engagement”…sounds impressive doesn’t it! With nearly 30 years at Molson Coors, I’ve come to realize that our commitment to community and desire to keep communities strong and vibrant is something that is at the heart and soul of our company. That heart and soul comes from our people and how we together help contribute to our greater community.

Let’s face it; the beer business is not something you leave at your desk at the end of the day. You take “it” home and out to your community. Whether it’s a social function with friends, an after party to raise funds for a cause, a sponsorship for the local league, a commitment to environmental care, or safe and secure neighbourhoods…the beer business is about community, inherently.

At Molson Coors we have long standing family traditions in giving back. One of our family founders, John Molson said to a group of his people gathered in the early 1800s that “we are all members of a larger community, which depends on everyone playing a part.”

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When I look across our business, I see that as a company and through our people we do play our part. There are numerous examples of where we have invested in our communities as a company with and through our people. In Canada we support our people with a paid day off while volunteering for a non-profit or charitable cause. A similar program exists in the Czech Republic where over 150 employees participated in 2012. At MillerCoors in the USA, employees spent more than 53,000 hours in 2011 supporting their communities. In Canada we match our employee charitable donations to a maximum of $5,000 per annum and double match if our people play a leadership role.

Community engagement examples are numerous and varied across our business.

In Croatia a “Night of the Museums” shines a light on history and heritage. In Bulgaria “My City – My Home” instills civic pride. In Hungary consumers attending festivals learn about being environmentally aware by witnessing beer cans being turned into jewellery. At the Trebjesa Brewery in Montenegro we make donations to local hospitals and persons with disabilities. In Romania we are involved in a campaign to help festivals be more environmentally friendly by informing festival goers about the importance of separating waste. It’s no doubt that our community engagements have contributed to us landing the “top employer” designation in Serbia and Canada.

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In the UK our employees share a passion to make a difference through a commitment to Whizz-Kidz, giving kids with disabilities their own independence. At our head office in Denver we continue to step up efforts for the United Way and at our head office in Montreal, Guy Lafleur Awards encourage youth to undertake excellence in academics and sports.

Community is about connecting together, enjoying a nice cold beer while toasting accomplishments with neighbours, family and friends. Through these occasions and engagement in our community we are all helping to grow our positive Beer Print.

Cheers!
@MolsonFerg

 

« Engagement communautaire »… voilà un terme impressionnant, n’est-ce pas? Durant ma carrière de près de 30 ans chez Molson Coors, j’ai réalisé que notre engagement envers les communautés et notre désir de maintenir la vitalité et le dynamisme au sein de celles-ci constituent le cœur et l’âme de notre entreprise. Cette force vitale provient de nos employés et de nos efforts collectifs pour contribuer au mieux-être des communautés.

Soyons réalistes. Le commerce de la bière n’est pas quelque chose qu’on laisse simplement au bureau à la fin de la journée. La bière est présente à la maison et au sein de votre communauté. Qu’il s’agisse d’une activité entre amis, d’une fête visant à recueillir des fonds pour une cause, de la commandite d’une équipe sportive locale, d’un engagement à protéger l’environnement ou un voisinage sûr… le commerce de la bière touche l’ensemble d’une communauté.

Chez Molson Coors, redonner à la société est une tradition familiale de longue date. Au début des années 1800, John Molson, l’un de nos fondateurs, déclarait à un groupe de ses employés : « Nous faisons tous partie d’une communauté élargie qui dépend de la contribution de chacun ».

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Lorsque je jette un coup d’œil sur nos activités, je vois une entreprise et des employés qui apportent leur contribution. Il y a de nombreux exemples où nous avons investi dans nos communautés en compagnie de nos employés et par leur entremise. Au Canada, nous offrons à nos employés une journée de congé payé lorsqu’ils font du bénévolat pour un organisme sans but lucratif ou de bienfaisance. Un programme similaire existe en République tchèque, où plus de 150 employés ont participé en 2012. Aux États-Unis, les employés de MillerCoors ont consacré plus de 53 000 heures à appuyer leur communauté en 2011. De plus, au Canada, nous versons un montant équivalant aux dons de charité de nos employés, jusqu’à concurrence de 5 000 $ par année, et nous versons un montant équivalant à deux fois les dons de nos employés lorsque ceux-ci jouent un rôle de leadership.

Les exemples d’engagement communautaire sont nombreux et variés à l’échelle de notre entreprise.

En Croatie, la « Nuit des musées » souligne l’histoire et le patrimoine. En Bulgarie, l’événement « Ma ville. Mon chez-moi. » favorise la fierté civique. En Hongrie, les consommateurs qui prennent part à des festivals sont sensibilisés à la cause environnementale en découvrant la transformation de canettes de bière en bijoux. À la brasserie Trebjesa du Monténégro, nous faisons des dons à des hôpitaux locaux et à des personnes handicapées. En outre, en Roumanie, nous participons à une campagne visant à aider les festivals à être plus respectueux de l’environnement en informant les visiteurs de l’importance du tri des déchets. Il ne fait aucun doute que notre engagement communautaire nous a aidés à décrocher le titre de « meilleur employeur » en Serbie et au Canada.

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Au Royaume-Uni, nos employés souhaitent avoir un effet positif en s’engageant à l’égard de Whizz-Kidz, un organisme de bienfaisance qui aide les enfants handicapés à acquérir leur indépendance. À notre siège social de Denver, au Colorado, nous continuons à intensifier les efforts pour aider l’organisme United Way (équivalent américain de Centraide). À notre siège social de Montréal, nous soutenons les Prix Guy-Lafleur qui encouragent les jeunes à viser l’excellence dans leurs études et dans les sports.

La communauté est un rassemblement de citoyens, une occasion de prendre une bonne bière froide tout en soulignant les réalisations en compagnie de nos voisins, notre famille et nos amis. Dans le cadre de ces occasions et de notre engagement à l’égard de la communauté, nous contribuons à accroître notre empreinte positive.

Santé!
@MolsonFerg

Tuesday, April 2nd, 2013

Beer Folks Community Champions

@dailyt

Ah, back at it after an Easter weekend break with family and friends. Easter sometimes is that true bridge to spring; not quite this year in Toronto, given our below zero temperatures continuing. Enough of that…

Easter is also a time of year when one (this one anyway) reflects on all the great things that we have as we celebrate with family and friends around us. After 29 years in the beer business I’ve come to realize that this industry of ours is one of deep community roots and involvement.

When I look back at my early years as a summer representative in Northern Ontario my whole focus was on community. From visiting tourist resorts along wooded gravel roads, to slo pitch and fast ball tournaments with men and women across the northwest of Ontario, to the Jeux Canada Games in Thunder Bay in 1981 and again in Sherbrooke in 2103,  to door prizes for local charitable events…it was all about supporting our community.

Beer in Canada is part of our social fabric (it likely is where you are too but I can really only speak with authority on Canada). Molson Coors has continued to play our part in supporting events, festivals, entertainment and sports related events big and small from coast to coast to coast.

The range of community action is broad and deep, large and small. From proud official beer supplier of the 2010 Olympic and Paralympic Games in Vancouver, to a Red Leaf project park in Calgary, to the Mayor’s Ball for the Arts in Edmonton or support of CFL clubs across the country including the Saskatchewan Rough Riders – Calgary Stampeders – Edmonton Eskimos, or a responsible choice initiative like free New Years buses in Winnipeg, to our partnered NHL clubs Edmonton Oilers – Toronto Maple Leafs – Ottawa Senators and Montreal Canadiens and the NHL overall in North America, to the families of our fallen military and the True Patriot Love committee, to community festivals speckled across Quebec or the Pointe-A-Caillieer museum project in Old Montreal, the Maison de Jeunes de Dieppe, the amateur hockey movement in Prince Edward Island, the Halifax Oval or scholarships at Memorial University in St. John’s, to slo-pitch and local sports or perhaps a snapshot of your favourite moment in the great provincial territories that crown this country in Molson Canadian’s “make your mark” contest.

We are also proud to support our employees and the difference that they continue to make in their communities. We match their donations through our Molson Coors Donations Fund and will “double match” when they play an executive role for charity or not for profit organization. We also afford our employees with the opportunity to share their passion with fellow employees by posting their efforts in our internal social Cheers network on yammer. We have a long roster of employees committed to various charitable causes.

So, all this said, Molson Coors folks are part of an industry that continues to play a big part in our community. It is core to our business. When people come together to celebrate or make a difference in their community they can also toast their efforts with a nice cold Molson Coors. Proudly, it all dates back to our founder John Molson who was quoted while speaking to employees saying, “we are all members of a larger community, which depends on everyone playing a part.”

So cheers to beer folks across this great land that continue to play their part in our community. It’s a big part of who we are and a big part of what we love doing in the beer business. Cheers ! @MolsonFerg

Monday, February 4th, 2013

Blog About What…Let us Know Your Interest

Greetings for 2013 from the Molson Coors Community Blog. @MolsonFerg here. based in Canada. I’ve been involved with this blog in one way shape or form from its start back in 2007. We tended to speak all things community in Canada and have enjoyed being engaged and involved with so many of our community partners and projects through the blog. It has also been a great platform for our employees to shout out or for us to shout out about the great work that our employees do in their communities. We migrated “location” of the blog to the Molson Coors central web site a year ago. Since then I must admit that the Canadian team has held back on some of our posts, given that they might have felt just a little to Canada centric. Given that our audience now is more global, we felt we needed to be more selective of what we posted, so as not to cause too much spam like content on the blog. We are now in the midst of talking amongst the team on how we are going to utilize the blog to continue to tell stories about community and Molson Coors efforts across our business around the world in areas of corporate responsibility and community engagement.We call this Our Beer Print. SO…we would love to hear from you on what you find interesting, appealing, informing or intriguing by way of this blog. Thanks for taking the time to post some thoughts here or back at me on Twitter or via email. Thanks for your continued interest in Molson Coors and all things beer. Cheers to a great week. @MolsonFerg

 

Thursday, December 20th, 2012

To the Season

…for many years along the path where we walk our dog behind Sunnybrook Hospital in Toronto, a small tree was decorated with festive bobbles and ornaments. Then suddenly one year there was a note near the tree advising that it would be the final year that the tree would be decorated. We could only imagine that the folks were moving on, or that a kindred senior soul was just finding it too difficult to navigate the woods and present this annual wonder to the community. A year passed and then my wife decided that we had to continue on this local tradition. So…our neighbours with us at dusk a couple of weeks back, decorated this small lonely tree along the path behind Sunnybrook. We hope that it will bring joy, reflection, smiles, hope and a sense of community to passers by. May this season bring much joy and a new year that is full of peace and harmony. Perhaps a lonely tree in the woods will help people think of how each of us can work to make this world a better place. Cheers to the Season. The very best to you and your community, your family, friends and a stranger passing by who might just gain a smile. @MolsonFerg

Tuesday, August 21st, 2012

The Michael Coss Story…worth repeating again and again

I received an email from former Molson Coors employee Michael Coss this week, pointing me to page three of a newsletter by the Brain Injury Association of Canada. My words or paraphrasing just wouldn’t do it justice. So I’ve cut and pasted Michael’s story to share with you here. It’s story of courage and determination. In many ways a miracle and an example of what can happen when a community gets behind a person in a time of need. Enjoy reading about this great come back. Cheers.

My name is Michael Coss and I suffered a traumatic brain injury in a motor vehicle accident on May 18th, 2006 which left me in a COMA for 6
+ months. After doing some research on the internet, my parents undertook Hyperbaric Oxygen Therapy for me and it worked, I awoke from my 6 +
month COMA, after 3 treatments of this therapy. I relearned the most basic skills, things that we all take for granted like how to eat, use the washroom, dress myself, and now I’m re-learning how to walk again at 43 years of age. I feel that I am a better person after my injury, and I appreciate all the fundraising efforts that were done by my family members, my friends, my co-workers, my former customers in my Molson Coors Canada days, to raise some money for so that I may undertake this alternative type of therapy. In my rehab, I started my own Foundation, www.secondchancestepbystep.org,
I wrote my own book to inspire others to be the best that they can be in their own personal situations, called The Courage to Come Back, to educate
the general public about the potential benefi ts of Hyperbaric Oxygen for treating brain injuries. It’s available at www.amazon.cawww.barnesandnoble.com, and can be ordered also from all Chapter’s/ Indigo locations across Canada. All the proceeds raised from the sale of my book will be re-directed to The Michael Coss Brain Injury Foundation to help improve the quality of lives of children who have also suffered a traumatic brain injury by assisting them undergo HBOT treatments. I wrote my own book using my laptop, typing letter by letter, word by word, and page by page and it was released and made available on the 5 year anniversary of my injury, May 18th, 2011. I experienced something very powerful, magical, and uplifting on Thursday May 17th, when I was presented with The Courage to Come Back Award in the physical rehabilitation category. This was in front of 1000 attendees at The Vancouver Trade and Convention Center where invited guests paid $250.00 to attend this special evening, have dinner, and hear the remarkable stories of 6 individuals who have all had The Courage to Come Back from some kind of adversity. This award gives me the drive, focus, determination, to give 120 % to my rehab, whether it be improving my speech, or improving my walking ability, step by step, so that I may return to a more “normal” way of life amongst my family, my children. I am so proud to receive this award, and I would like to say in closing “All things are possible when you believe”. In closing, I would like to THANK everyone for giving me a second chance at life by organizing and holding various fundraising iniatives throughout Canada which permitted my father to undergo HBOT treatments for me, my sincere THANKS