Posts tagged Climate Change

Thursday, April 16th, 2009

Molson Employees Rise to the Défi Climat

Molson has reached its objective of encouraging at least 250 of its Montreal employees to register in Défi Climat (with one week left to go the campaign).

Molson proud to partner with Défi Climat 2009

Défi Climat (literally The Climate Challenge) is a Montreal awareness campaign for climate change, running from March 20 to April 24, 2009. Almost 300 participating local companies and institutions are targeting their employees/students (for a total of more than 40,000 individuals) to invite them to register and commit to making practical lifestyle changes, among a list of recommended actions.

To promote the visibility of this campaign, we held a successful launch event featuring a keynote presentation by Emmanuelle Géhin, head of OZONE and one of 250 Canadians trained by former U.S. Vice-President Al Gore on climate change issues.

Watch the video to see highlights of the launch

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Daniel Pelland our Chief Brewing Officer at Molson (it’s a cool title isn’t?) was also recently featured in French-language business weekly Les Affaires on the strength of the results of our Energy Conservation Program.

At Molson we are bolstering our commitment to sustainable development by focusing on increased employee awareness throughout our Brewery Energy Conservation Campaign - The Power to Make a Difference. Also, we support this commitment by readily participating in environmental initiatives such as: Défi Climat, Earth Hour (for the second year) or by organizing activities in our offices such as our second annual Energy Efficiency Week which will be held next week – from April 20 to 25, in all our breweries here in Canada and in fact for the first time this year our colleagues at Molson Coors Breweries in the United Kingdom will be organizing their own brewery energy week also next week.

We will keep you posted on those and also on our final pledge results for Défi- climat. In fact I’d like to see Defi Climat become a nationwide initiative next year, don’t you agree?

Wednesday, February 13th, 2008

Molson To Participate in EARTH HOUR March 29, 8-9pm


When something as obviously great and inspiring as EARTH HOUR comes along,you just don’t need to think about it too long, or have a series of meetings and discussions about it. Earth Hour is a wonderful effort that started in Sydney Australia last year and is gaining momentum around the globe. Molson is Proud to Play our Part by taking a look across our brewery network in Canada in Vancouver, Toronto, Montreal, Moncton and St. John’s. Our brewery managers are assessing what actions we can take on March 29th to raise awareness and make a difference in reducing energy use. Molson will also be encouraging our employees from coast to coast to consider what they can do personally on the evening of March 29th to raise awarnress in their communities and make a difference in having an effect on climate change. Jump on board !