Supporting our Troops has been a longstanding tradition at Molson dating back to the late 18th century, when John Molson himself would brew beer for soldiers stationed near Montreal. Today, it’s our great pleasure and honour to continue that tradition by sharing a little piece of home with those brave men and women deployed all over the world representing our country so well.
So once again this year we’ve sent over 10,000 cans of Molson Canadian to soldiers stationed all over the world, from Afghanistan to Southwest Asia. The beer is designated for special occasions set to take place on Canadian Bases such as Christmas and New Year’s Eve, when off-duty soldiers can partake in the season’s festivities. In addition to our beer donation, we’re also donating 3,000 custom-designed baseball caps – one for every single deployed troop. The caps will be included in holiday care packages sent by the Department of National Defense’s Operation Santa Claus program.
One final story to share with you that makes us all proud is about a call we received through our consumer hotline back in November from Kandahar. Ryan Seguin from the TUAV (Tactical Unmanned Aerial Vehicle) flight group in Afghanistan told us about his team that plays in the KHL – Kandahar Hockey League – who play twice a week when they are not operationally committed. Ryan tells us that playing in the KHL is an excellent opportunity to give their minds a rest and gives them a taste of home. Ryan was looking for a sponsor for the team’s jerseys and obviously we jumped at the chance to support Ryan and his teammates. We’ve since created a custom jersey for their team, which we hope will arrive on the ground soon, just in time for the playoffs. Good luck boys!
So, from all of us here at Molson – happy holidays to all of our Canadian Armed Forces and their families. Please know that wherever you’re spending the holidays this year we are thinking of you and raising a toast to your brave service.
We encourage anyone else looking to make a donation to our Canadian Troops to visit the following sites to find out more about how you can help.
Canadian Forces Personal and Family Support Services
Send a holiday message to the Troops
Read messages from the Troops
Canadian Forces on Facebook
And here are some other Canadian Military Blogs you may want to check out. Cheers.
Canadian Armed Forces Blogger
Military Mom at Home