Posts tagged Canadian Olympic Committee

Tuesday, January 26th, 2010

Canada’s Largest Photo Mosaic Revealed on the side of Molson Coors Brewery in Vancouver

Molson Canadian Mural Project

The Molson Canadian 2010 Mural Project is complete! Over 13,000 Canadian faces represent the final tribute to Team Canada in a giant mural showcased at our Kitsilano brewery in Vancouver.

A little background:

Beginning last February we asked Canadians of legal drinking age to show their support for their 2010 Olympic and Paralympic athletes by uploading an image of themselves cheering on Team Canada. Throughout the year faces were added to the mosaic in four stages, eventually revealing the final image of a Canadian fan draped in a Canadian flag along with the message “Spirit of the Games”.

The stages of the Molson Canadian 2010 Mural Project

The 2010 Mural Project in its 4 Stages

Those who submitted their photograph online have received a personal set of mural coordinates enabling them to find their individual photo in the digital version of the giant mosaic.  These can be found at:

And the best news? Molson Canadian also announced that $175,000 has been raised for the Canadian Olympic and Paralympic Teams through a $1 corporate donation made to Own the Podium for each photo added to the Mural Project and more than $160,000 raised through the Give’r For Team Canada promotion.

The final mural will remain in place for the duration of the 2010 Winter Games, and is clearly visible to anyone entering downtown Vancouver via the Burrard Street bridge located next to the brewery. A poster version of the mural is available for purchase with the additional proceeds donated to the Canadian Olympic and Paralympic Teams. Those interested in purchasing can visit  Shop Molson for details.

THANK YOU to the thousands of Canadians who submitted their headshots helping us support our Canadian athletes AND create the nearly 4,000 square foot mural.  Are you on the mural?  What are you coordinates?  I’m at 52 x 44.



Wednesday, March 4th, 2009

Molson “Fund a Champion Campaign”

Molson Brewery Vancouver Front Door 

Molson has joined with the Canadian Olympic Committee Foundation and the Canadian Paralympic Committee to reach out and support athletes in pursuit of a place on the Canadian Olympic team for the Vancouver 2010 Olympic and Paralympic Winter Games.

Through the Canadian Olympic Committee and the Canadian Paralympic Committee, Molson President Kevin Boyce has asked for aspiring athletes to submit an application to recieve one ot ten “grants” of $8000 to be provided by Molson through the COC / CPC Foundations.

This program will be executed in concert with a fundraising drive among Molson employees across Canada. The intent is to provide funding to the COC/CPC foundations through the Molson Donations Fund and then select ten aspiring Olympians or Paralympians. Athletes will be selected from Atlantic/Nunavut, Quebec, Ontario, Western Canada/NWT/Yukon. Employees will be encouraged to support the selected athletes by raising funds on their own or supporting local sales promotions in support of the athletes.

Molson is official supplier of beer to the 2010 Games in Vancouver and is engaging in a number of programs with employees and through Molson Canadian, Coors Light and Molson Export brands over the months leading up to the 2010 Games in Vancouver.

The program has been launched through the COC and CPC who have now reached out to national sport organizations to pass along news of this opporutnity to their aspiring athletes.  Athletes interested in seeking support should contact the COC or CPC for more details. Deadline for application to the program is March 24th. Applicants must be legal drinking age or older in their respective province.

Go Canada Go…cheers @MolsonFerg