The Molson Canadian 2010 Mural Project is complete! Over 13,000 Canadian faces represent the final tribute to Team Canada in a giant mural showcased at our Kitsilano brewery in Vancouver.
A little background:
Beginning last February we asked Canadians of legal drinking age to show their support for their 2010 Olympic and Paralympic athletes by uploading an image of themselves cheering on Team Canada. Throughout the year faces were added to the mosaic in four stages, eventually revealing the final image of a Canadian fan draped in a Canadian flag along with the message “Spirit of the Games”.
The 2010 Mural Project in its 4 Stages
Those who submitted their photograph online have received a personal set of mural coordinates enabling them to find their individual photo in the digital version of the giant mosaic. These can be found at: http://www.2010muralproject.ca
And the best news? Molson Canadian also announced that $175,000 has been raised for the Canadian Olympic and Paralympic Teams through a $1 corporate donation made to Own the Podium for each photo added to the Mural Project and more than $160,000 raised through the Give’r For Team Canada promotion.
The final mural will remain in place for the duration of the 2010 Winter Games, and is clearly visible to anyone entering downtown Vancouver via the Burrard Street bridge located next to the brewery. A poster version of the mural is available for purchase with the additional proceeds donated to the Canadian Olympic and Paralympic Teams. Those interested in purchasing can visit Shop Molson for details.
THANK YOU to the thousands of Canadians who submitted their headshots helping us support our Canadian athletes AND create the nearly 4,000 square foot mural. Are you on the mural? What are you coordinates? I’m at 52 x 44.