Molson in the Community

For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Week fundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!

Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.

New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.

By the end of it, our team ended up raising more than $9,000 to support the local food banks!

Richard Loat, Founder of Five Hole for Food (L), with John Buckley (C), Brewery Manager, Molson Coors Canada and Victor Lo, Five Hole for Food (R) at the Molson Coors Canada Brewery in St. John’s Newfoundland.

The Five Hole for Food crew have hit the road again for their second annual coast to coast tour playing hockey to support local food banks across Canada.

This hockey loving team found a way to combine their passion for the game with ‘doing good’ by setting up rinks in the heart of 13 cities across Canada and inviting anyone and everyone to come out to play road hockey to fight hunger.  All you have to do is bring your stick, a can of food (or monetary donations), and have fun. 100% of the proceeds go to a local food bank in each city.

Molson Canadian is proud to be the presenting sponsor of Five Hole for Food, and we hope you’ll drop by at the event nearest you. Cheers!

Schedule:

• JUNE 23 – St. John’s, NFLD
• JUNE 25 – Halifax, NS
• JUNE 26 – Charlottetown, PEI
• JUNE 27 – Saint John, NB
• JUNE 29 – Montreal, Quebec
• JUNE 30 – Ottawa, ON
• JULY 1 – CANADA DAY, Toronto, ON
• JULY 3 – Winnipeg, MB
• JULY 4 – Regina, SK
• JULY 5 – Calgary, AB
• JULY 6 – Edmonton, AB
• JULY 8 – Victoria, BC
• JULY 9 – Vancouver, BC