Molson has joined with the Canadian Olympic Committee Foundation and the Canadian Paralympic Committee to reach out and support athletes in pursuit of a place on the Canadian Olympic team for the Vancouver 2010 Olympic and Paralympic Winter Games.
Through the Canadian Olympic Committee and the Canadian Paralympic Committee, Molson President Kevin Boyce has asked for aspiring athletes to submit an application to recieve one ot ten “grants” of $8000 to be provided by Molson through the COC / CPC Foundations.
This program will be executed in concert with a fundraising drive among Molson employees across Canada. The intent is to provide funding to the COC/CPC foundations through the Molson Donations Fund and then select ten aspiring Olympians or Paralympians. Athletes will be selected from Atlantic/Nunavut, Quebec, Ontario, Western Canada/NWT/Yukon. Employees will be encouraged to support the selected athletes by raising funds on their own or supporting local sales promotions in support of the athletes.
Molson is official supplier of beer to the 2010 Games in Vancouver and is engaging in a number of programs with employees and through Molson Canadian, Coors Light and Molson Export brands over the months leading up to the 2010 Games in Vancouver.
The program has been launched through the COC and CPC who have now reached out to national sport organizations to pass along news of this opporutnity to their aspiring athletes. Athletes interested in seeking support should contact the COC or CPC for more details. Deadline for application to the program is March 24th. Applicants must be legal drinking age or older in their respective province.
Go Canada Go…cheers @MolsonFerg