It was a true pleasure to participate in the “news” of our renewed commitment to the Molson Canadian Fund a Champion program. The program is providing ten of our Canadian Olympic hopefuls with a $10,000 grant each through the Canadian Olympic Committee in support of their training and costs leading up to the Sochi games in 2014. Georgia Simmerling and Cody Sorenson were on hand at our Calgary sales and marketing office this past Friday for a conversation about their preparation for this exciting moment in their lives. Truth is, their exciting moments become moments that Canadians from cost to coast to coast to enjoy, as we will be cheering on our Olympians at the Sochi games. Best wishes to our “Fund a Champion” athletes and to all of those Olympic hopefuls as they pursue their Olympic dream in the weeks and months ahead. Cheers ! @MolsonFerg
Posts tagged Canada
A summer ritual in Canada is certainly the opening of the cottage, camp or cabin. Cottage for those in eastern Canada, Camp for those in Central Canada and Cabin for those in western Canada. All together it is that summer retreat that so many Canadians take of advantage of, whether it is their own place – a place to rent – a family compound or on the invite of a neighbour or friend.
Opening weekend is a time to get the water turned back on, sweep out the cobwebs, check the mouse traps, repair the dock, clean out the eaves, mow the lawn, weed the garden, repair the screen door, charge up the BBQ, wash the windows, take old clothes to Goodwill, plan the first vist of friends, wash down the boats, sweep off the deck and at the end of it all sit down in the wiped of lawn chair and enjoy a nice cold refreshing beer as you toast the opening weekend of summer.
It is a fascinating ritual but with it comes much joy. It’s a preparation for what will be another great Canadian summer. A time with friends and family. A time to meet new acquaintances or friends of friends passing through. It is a time to reflect upon family and how we are all getting a little older, as parents do – we do, and oh my goodness, our kids do.
Cottage – Camp – Cabin, they all represent a destination in the summer that brings folks together for great times around the campfire, a sing a long at the piano, a fresh feed of fish from just off the end of the dock, a gathering in the community, a celebration at the local festival and really just great times together with summer friends.
So raise a glass to the summer ritual of opening that special retreat. A toast to summer and responsible choices that will make it a memorable one. Cheers !
and of course…feel free to share your summer ritual…
Last month we shared an amazing story about how 4 of our fans made a trip to Peru and culminated their adventure by sharing a beer on the peak of Machu Picchu. Stories like this about how Canadians are leaving their mark while travelling or at home in this great country are being brought to light through ‘The Canadians’.
Stories and photos are pouring in from coast to coast, like this one pictured below, where a group of friends from the Yukon built an Inuksuk at the Great Wall of China!
What happens when Canadians get together? We’ve been getting a glimpse of what happens from people tagging their photos with #MolsonCanadian and connecting with us on social media. Here are a few more of these wonderful memories our fans have been sharing with us:
Got a cool story about how you left your mark as a Canadian? We want to hear from you. Share it with us on MolsonCanadian.ca and it could win you a trip to Dublin, Ireland!
Molson M Turning Tweets into Art
Do you love the arts? If so, Molson M has a unique opportunity for those in Twitterville to BE the art with its new campaign to support Canadian Art Foundation.
Here’s how it works: Over the next four weeks, the brand is asking all twitterers over Legal Drinking Age to use the hashtag #MolsonM_Art in their tweets. Each use of the hashtag will trigger a $1 donation to the Canadian Art Foundation, and get your twitter handle painted onto a giant outdoor mural in downtown Toronto.
“The goal of this project is to celebrate artistry and mastery. Whether it’s paint to canvas, chisel to stone or pen to paper, artistry is a beautiful blend of precision and passion. Molson M is made with this level of care and it represents our mastery of brewing,” says Dave Bigioni, Senior director of Marketing at Molson Coors Canada. “With this project, art lovers, beer drinkers, passers-by – any Canadian – can play a real part in bringing art to life and showing their support for art in Canada.”
“The Canadian Art Foundation provides a destination for artists and art enthusiasts to connect and be inspired by art. The Molson M collaborative approach to art does just that,” says Ann Webb, Executive Director of the Canadian Art Foundation. “The mural will be a wonderful mix of global and Canadian artistic talent, and the generous support of Molson M will help us carry on our work to nurture more local, national and global visibility for the extraordinary artistic talent in Canada.”
Those who participate can start looking for their handles on the 40-feet-high by 100-feet-wide painted mural at the corner of King and Church streets in the next week or so.
Tweet away ! Cheers. @MolsonFerg
Cheers to the last long weekend!
…oh my…another summer is creeping to a close…
This last long weekend of summer, the September Long weekend, or as some refer to it as Labour Day weekend marks the unofficial end of summer. We look back on the summer that was and all those wonderful occasions that brought friends and family together…the rendezvous on patios, backyard bar-b-q’s, tennis with an old friend, long lake trips with guests, community volunteerism, the farmers’ markets, festival and events in every corner of the country, cottaging, water skiing, tubing, socials, weddings, engagements, birthday celebrations, road trips, camping, canoeing, visting a place you’d never been to, travel and perhaps just a quiet moment with friends enjoying the end of day sunset (feel free to comment on your favourite summer occasion below).
Summer 2011 was just as wonderful as summers past and summers to come. I suppose in Canada it becomes a bit of a ritual for us, given the shorter seasonal aspect of summer. We really learn how to pack it in through what one could say is really just eight weeks of peak weather that we can hopefully count on.
So as you pack up the car that one last time, or sweep the back patio, or tune up the bbq or load that fridge with beer for the last major soiree of summer…take good care…choose responsibly and cheers to the September Long Weekend ! @MolsonFerg