This year, our Nova Scotia team partnered with the city of Halifax on both of their marquee long weekend events for Canada Day and Natal Day.
Each concert sees thousands of people show up to the Dartmouth waterfront, and while the location is ideal for hosting a concert, it doesn’t have an abundance of parking or access for those trying to get in from various locations across the city. Enter Molson Coors’ Responsible Drinking program:
This Natal Day, our Responsible Drinking team piloted a program with the city’s Metro Transit division, making the Halifax-Dartmouth Ferry Service free on the day of the event. Starting at 6am, and continuing on until 1:30am the following morning, anyone could access the ferry free-of-charge AND get a transfer to continue by bus the rest of the way home.
In all, the city estimates that approximately 11,000 people took part in the complimentary service!
Withrow Park, Toronto – beautiful NHL-sized rink for the game
The cross-Canada road hockey tour that raises funds for local community food banks made its stop in Toronto yesterday! What a great way to spend a beautiful Canada Day afternoon. Sunshine, road hockey and over 270 lbs of food collected for Second Harvest Food Bank! Read the full re-cap of the game.
We’re thrilled to be a sponsor of Five Hole for Food – These guys are literally driving across Canada in two weeks, organizing 9 road hockey events, collecting a whole lotta food, and having a couple pints along the way Cheers to Richard and Vic!
Last week I had the honour of organizing a beer delivery of Molson Canadian to Afghanistan with the help of the Canadian Forces Deployment Resources and Molson Coors’ logistics and distributions team. With pride, I tweeted that I was doing so and the replies and tweet support that came back made me smile and just think about how much I love my job today and everyday because I work for a company that can and continues to support our troops around the world.
Loading up the truck – Tim Young and Tonia Hammer (me), Molson Coors Canada in Toronto)
Care of @MolsonFerg (who I swear is a walking library on Molson history!), I learned that supplying support to Canadian troops has been a tradition at Molson as far back as the late 1700s when John Molson served his country as a politician in peacetime – and as a soldier during war.
Throughout the War of 1812-14, Mr. Molson – the force behind the establishment of the country’s first commercial steamboat enterprise – enlisted in the force along with two of his sons and dedicated his steamships to the service of the Crown. The Swiftsure was the first steamship to be used in war.
So, on behalf of our employees here at Molson Coors Canada, cheers all of our Canadian Armed Forces and their families – ongoing, but especially now as Canada Day approaches. We’re raising a toast to your brave service.