Last week, we had the pleasure of hosting Brian Burke for a special appearance to chat exclusively with Molson Toronto’s head office employees over lunch. What a treat it was! “Burkeee” gave us an overview of the kind of team he wishes devoted Leafs’ fans to see on the ice sooner rather than later.
One commonality with Molson’s own values in doing business is to give back to the community where you work and live. This is true for Burke and for all his players who wear or will wear the Leafs jersey from now on. He wants players to be involved and give back to the community. That’s not optional, nor is it negotiable as far as he’s concerned!
I am no Leafs fan, never was. I grew up in Montreal, but I must say I liked what I heard from the Leafs general manager and I think it is exciting for all Leafs fans who indisputably deserve a solid, more competitive and involved team both on and off the ice…With Burke at the helm, it seems like change is bound to happen for the Maple Leafs, their fans and the community. But from Burke’s own assessment, there is a lot more work to be done before we can see a real NHL playoff contender.
Check out some of the conversations we had with Burke.
(The community involvement part starts at 3min18sec in this 1st clip)