I had the pleasure to meet with this fine group of students regarding Molson’s Responsible Choices program. I was able to bring some give aways, which is always popular, to help me win them over. We played with our herestoresponsiblechoices site, spoke about the support items we offer the students on campus and how important it is to be make responsible choices. Hats off to you all, I enjoyed speaking to the group!!
Posts tagged brewery
Last week, I traveled to Vancouver with several colleagues (look for their Blog post soon about it) to take part in a series of events Molson organized for all our stakeholders to mark the 50th anniversary of Molson brewing presence in Vancouver. It is in 1958 that Molson acquired the Capilano Brewery from Sick’s Brewery. With this acquisition Molson, the oldest brewery in North America founded in 1786, established itself in Canada’s westernmost province truly becoming Canada’s brewery from coast-to-coast.
Kevin Boyce, Molson president and CEO and Geoff Molson, (a 7th generation direct descendant of founder John Molson) were also in Vancouver to celebrate this milestone.
Kevin and Geoff
The Molson brewery is situated near Burrard Bridge in downtown Vancouver. It opened in 1953 as Sick’s Capilano Brewery, and Molson acquired it in 1958 in a transaction to purchase all of Western Canada’s breweries operated by Sick’s.
Molson recently completed a $32-million upgrade of the brewery, installing seven new fermentation tanks, a bottle washer and a bottling line. The expansion increased the production capacity by more than 40 per cent to 2.1 million hectoliters a year.
For this anniversary week Molson hosted events at the brewery to celebrate its presence in the city. The events where an occasion to meet & greet with Kevin Boyce, Geoff Molson, Gord Rickard’s and Vancouver brewmaster Kerry Scarsbrook as well as several other local members of the Vancouver brewery and sales team. Brewery tours were arranged for guests, members of the media and bloggers of the Vancouver scene. Culinary hors-d’oeuvres, and a special beer crafted especially for the occasion were served delighting everyone. The splendid weather, food and beers were enjoyed and will be remembered by all.
Cheers to Molson’s 50th in Vancouver!
Minister Gerretsen at the Toronto Brewery with Molson Employees
It was a warm and enjoyable afternoon at Molson Brewery in Toronto when we were delighted to welcome Ontario’s Minister of the Environment, the Honourable John Gerretsen. I have had the pleasure of knowing John for over 25 years, dating back to his tenure as Kingston’s Mayor, and mine as a member of student government. Minister Gerretsen has a passion for his portfolio. After a quick greeting from our President Kevin Boyce our brewery Manager Wayne Arsenault and his team were very proud to showcase Molson and our efforts to protect our environment. Sebastien Charbonneau, our employees communications manager also rallied a number of employees together for a photo related to an energy conservation awareness campaign that ran in Toronto and all of our breweries across the country. Special thanks to Minister Gerretsen and his team for paying Molson a visit. His tour and interaction with our employees instills pride and awareness for all of us, about how important it is to do our part to protect the environment in which we work, live and play.
From left: Toronto Brewery Manager Wayne Arsenault and Minister Gerretsen
Video: Quick tour of bottle line and meeting the brewery employees
As you probably know, the issue of energy conservation is making headlines throughout the world today. The call to action is for all of us realize that to preserve our planet’s resources for generations to come; we all have to take action. At Molson, we depend on the future of natural resources such as water, hops or barley to make our beer. So, it’s absolutely critical for us to reduce our energy consumption and ensure those resources last, for at least a few more centuries.
I’m pleased to share on this forum that this week we launched our Energy Conservation Program across all of Molson breweries in Canada. It is an internal campaign which focuses on getting everyone working in the breweries involved in making small changes that can lead to big results in conserving water, electricity and natural gas. The program includes targets for reducing the amount of energy or water used in making our beers. There is a comprehensive communication plan focusing on raising the awareness amongst brewery personnel about the importance of being informed and mindful of their water and energy use at work of course but also at home. Their actions – for example, when they turn off equipment that is not in use, signaling leaking water taps – or switching off lights that are unnecessary can make a big difference. The plan is designed to increase their awareness of this and to encourage a change of behaviors and culture towards reducing wasted energy and water, at the brewery or at home.
It’s a new approach but energy efficiency is not a new to Molson. Over the years, we’ve already taken important steps to reduce our environmental footprint. For example, we target environmental conservation at all steps of the brewing process. We’ve also set standards in water management, waste reduction and recycling. Our recycling initiatives with beer bottles, aluminium and corrugated cardboard dramatically reduce land fill.
Looking ahead, the goal is to continue to reduce energy usage in our brewing process. The focus of the campaign is on three key energy sources: gas, electricity and water.
As individuals, we all have the power to make a difference for the environment, whether it’s at work or at home. Small gestures have a real, positive impact. For example, you can turn off a dripping tap, power off idling machines, turn off lights and computers.
We’ll keep track of our progress and we’ll regularly communicate results and provide updates and conservation ideas and tips to employees. The ultimate intent is to make Molson one of the most environmentally conscious and energy efficient breweries in the world.
Why? Simply put, because it’s the right thing to do, and together we have the power to make a difference!
Well, Earth Hour is over, and what a success it was! I spent my Earth Hour at Molson, watching the brewery and offices go dark. Above is a picture of the brewery, just after 8:00 p.m. It was still a little bit light outside, so I took another couple shots closer to 9:00 p.m. (below), when it was really dark!
The offices were just as dark as the brewery, so I decided to wander around with my little video camera and take some clips.
Thanks to everyone for making Earth Hour such a success at Molson. It was wonderful having so much enthusiasm for climate change awareness — let’s keep it going!
Molson’s Earth Hour task force in action. The team went around on Friday afternoon to make sure each office, room, desk, etc. was Earth Hour Certified.
Above from left: Carole Berry, Sebastien Charbonneau, Denise Walter