My gosh…I walk in an have a chat with a room full of our summer representatives and find out that I’m getting old ! It was 30 years ago this week that I sat in a room similar to them in a hotel in downtown Toronto for my summer representative orientation. And…the fundamental purpose and journey for these young ladies and gentlemen has not changed very much at all. They will criss cross the Province of Ontario at various festivals, community events, ball events, soccer events, bbq’s, backyard get togethers, reunions, slo pitch, social gatherings and family events. In each and every situation they will be promoting responsible choices…and helping Ontarians connect with each other in occasions that this great summer ahead will bring. A toast to our summer team of 2011. I’ve got fond memories from my days in Northern Ontario and I know that you’ll help make our beer drinkers in Ontario have a great summer by your presence and effort. Cheers @MolsonFerg
Posts tagged Beer
Waking up this morning I was overjoyed to hear the sound of water running in the streets. I guess I was still in a dream state of my youth in Kenora Ontario where water would actually be running in the streets at the end of March. Alas, looking out the window there were actually flurries in Toronto and the water sound was traffic plying through the slushy environs. I know I know, March in like a lamb and out like a lion (and I’m not suggesting a few flakes are lion…friends from outside Toronto will pounce on that !) Spring in the beer biz is a special time of year. Throughout communities it is a time of renewal…a time to prepare for all the natural ramp up to festivals, events, hockey playoffs, spring breaks, family reunions, awards shows and the gradual opening of patios speckled across this great land. It’s also a time to keep responsible choices in mind. So, a toast to communities coast to coast to coast…spring, we’re ready whenever you are. Cheers. @MolsonFerg http://amplify.com/u/bxbs1
A few weeks back, we wrote about our partnership with the Vancouver Aquarium and WWF-Canada for their upcoming Great Canadian Shoreline Cleanup (GCSC). As promised, I have some more details around Molson Canadian’s participation in events across Canada.
Background on the cleanup: From September 18–26, Canadians will be volunteering at shoreline cleanup sites in urban and rural communities, removing harmful litter from fresh and salt water shorelines coast to coast to coast.
How do you get involved?
You, your friends and family are invited to help clean up our local shorelines and then join Molson Canadian at a wrap up celebration!
Where we’ll be:
VANCOUVER Saturday, Sept 18, 2010
TORONTO Saturday, Sept 18, 2010
- Cleanup – 10:00 a.m. Woodbine Beach (Register)
- Post cleanup celebrations – St. Louis Bar and Grill and Gull & Firkin
OTTAWA Saturday, Sept 18, 2010
- Cleanup – 10:00 a.m. Rideau Canal, Major Hills Park (Register)
- Post cleanup celebrations – Minglewoods Tap n’ Grill
HALIFAX Saturday, Sept 18, 2010
St.ALBERT (AB) Sunday, Sept 19, 2010
- Cleanup – 10:00 a.m. Sturgeon River at St. Albert Place (Register)
- Post cleanup celebrations – Vintage
There are hundreds of other locations across the country – to find one in your hometown: http://shorelinecleanup.ca/en/search/cleanups
We’re excited to play our part in an initiative that will help keep Canada’s water resources beautiful so we can continue to brew our beer with the best this land has to offer! I’ll be at the Toronto event this weekend along with fellow Molson Coors employees @MolsonMoffat and @MolsonCaroleB. If you’re in the area, drop by for the cleanup and a cold one
See you on the shorelines. Cheers, MolsonTonia
Today marked a special moment in the history of the 223 year old brewing heritage of the Molson Family in Canada. Chairman of the Board, Eric Molson has retired, and formally passes the family brewing torch to the 7th generation of this great Canadian brewing family. Andrew Molson takes on the role of vice Chairman of Molson Coors Brewing Company and Geoff Molson joins the board as well.
It was a particularly proud moment for employees at Molson Coors with Eric’s address webcast to employees around the globe. It was webcast live from the John Molson Room in Montreal, at the site where John Molson founded the brewery in 1786 on the shores of the St. Lawrence River. Eric and his wife Jane were joined by many Molson executives and distinguished guests to celebrate the occasion with a special brew produced to commemorate Eric’s 50 years in the Molson beer business.
Chairman of Molson Coors Board Peter Coors and retiring Chairman of the Board Eric Molson
Peter Coors, now Chairman of Molson Coors Brewing Company led off the celebration with opening remarks and referred to the terrific heritage that both Molson and Coors have brought to beer drinkers…great brands, great beer and great people.
Kevin Boyce – President and CEO Molson in Canada, Geoff Molson-VP Marketing Quebec, Peter Coors-Chairman Molson Coors Brewing Company, Eric Molson-Past Chairman of Molson Coors Brewing Company, Peter Swinburn-President and CEO Molson Coors Brewing Company
President and CEO of Molson Coors, Peter Swinburn spoke of the vision that Eric Molson has for the brewery and its people in competing globally in the beer business.
Kevin Boyce, President and CEO of Molson in Canada spoke of the heritage and impact that Eric and his family have had in the broader community in Canada. Kevin presented Eric with a special painting created by a brewery worker at the Toronto Brewery – Stewart Jones a renowned Toronto artist.
Kevin Boyce and Eric Molson
Geoff Molson, Eric’s son and a VP of Marketing in Quebec delivered what people in the room and at sites around the globe referred to as am emotional tribute to his father. Frank Doseger presented Eric with the Molson’s Classic Ale, a special commemorative brew for the occasion, another quality brew by Molson’s reveered quality brewers.
Andrew, Justin, Eric and Geoff Molson
Eric addressed the assembled guests and employees at Molson Coors worldwide with an acknowledgement of family, the thousands of people that have taught him about brewing, his country and life. He saluted his sons who now take on the the family brewing legacy to protect and build for the future. Eric concluded his remarks by saying that he looks forward to spending time with his wife Jane and his family including his grandchildren (eighth generation !).
To Eric Molson a toast from employees here in Canada and from around the globe at Molson Coors. Thank you for your 50 years in the beer business and for continuing the Canadian brewing legacy that Molson has continued for 223 years. Cheers @MolsonFerg
This holiday season Molson will be promoting responsible choices with an interactive e-card on line. This e-card is appropriately called Jolly Jinglers. To promote safe and responsible drinking, Molson and the folks at Bristol Communications have created this e-card for people to celebrate responsible choices. You can upload your own photo to be placed on a character, choose a background for the card and then select from three specially written songs for the responsible drinking “home for the holidays” promotional campaign. And after sending the card, Canadian residents, who are legal drinking age outside of Quebec, are eligible for $1000 towards their trip home for the holidays. In Quebec they will be running the Molson Angels program again this year at various on premise accounts.
Jolly Jinglers is just one part of our holiday campaign to promote responsible choices. Molson is also proud to be celebrating ten years with 1-888-TAXIGUY and in partnership with TAXIGUY we are offering 10% of taxi vouchers with a minimum purchase of $50.00. Use promo code MOLSON.
Molson is also partnering with a number of cities in Canada on holiday res ponsible choice promotions including some “free rides” home on New Years eve with a number of transit authorities and special awareness initiatives with police in major cities to raise awareness of repsonsible choices and specifically not to drink and drive.
So click through to the Jolly Jinglers and send your e-card to friends and family today. Here’s To Responsible Choices this holiday season and throughout the entire year.
2008 marks the tenth anniversary of the MOLSON / TAXIGUY partnership. This tremendous program has helped people make responsible choices for a decade and has resulted in over 2.7 million rides home. This coming holiday season Molson is continuing to promote “Here’s to Responsible Choices” as we encourage people to get home safely for the holidays.
MOLSON and TAXIGUY are offering a 10% discount on TAXI DOLLARS with a minimum purchase of $50.00 in taxi dollars.
This is a terrific opportunity to by some taxi dollars to share with neighbours, friends and business associates in promoting the responsible choice of enjoying the holiday season but getting home safely with a taxi. We also remind you to use the 1888TAXIGUY number to call your cab in more the 300 communities across Canada.
Thanks to Justin Raymond at TAXIGUY for a wonderful decade of making a difference and encouraging people to make responsible choices.
Here’s to Responsible Choices this holiday season. Here’s the link to the discount.
…video fifteen second ad…
Thanksgiving weekend marked the beginning of the 2008 Oktoberfest festival in Kitchener-Waterloo, the nine day, largest Bavarian festival in North America. This year is the 40th anniversary of Oktoberfest, and Molson is one of the sponsors.
I’m from Waterloo, so Oktoberfesting is something I’ve enjoyed for many years. This weekend I was super busy with family activities and didn’t make it to some of the great night events (next weekend, I’ll be out!). The Molson Oktoberfest crew was at the Concordia Club on Saturday night — Anyone go? Would love to hear about it and see photos. Concordia is one of my favourite venues!
On Thanksgiving Monday, I went to the Oktoberfest parade — best one to date! Marching bands, great floats, and dancers…more pics.
At the end of the parade, volunteers collected donations and non-perishable food items for the Onkel Hans Food Drive, supporting the Food Bank of Waterloo Region. Molson kicked off the annual Food Drive this year at Zhers last Saturday. Nineteen volunteers (employees, friends and family of Molson), spent a full day collecting food and cash donations and raising awareness about the most needed items. Molson raised $6,186.87 total CASH and 2,854.6 lbs of FOOD……which equals over 300+ filled beer cases!!!
Where were you Oktoberfesting? Planning to go this weekend? Hope to see you there!