Molson in the Community

Last week was Energy Conservation Week across the province of Ontario and Peter Love Ontario’s Chief Conservation Officer was a man in high demand! Participation and support towards energy conservation came from every corner of the province. Thousands of Ontarians, from students to business people or politicians, all embraced and participated in activities related to the Energy Conservation Week.  We, at Molson, had recently held our own Brewery Energy Conservation Week (Week of April 28) and Peter took time from his busy schedule to stop by and visit us at the Toronto brewery. The Chief Conservation Officer was able to see for himself what we at Molson do and how we raise awareness of all employees to support energy conservation in their day-to-day work or at home. 

Peter came accompanied by two communication interns working with him at Ontario Power Authority. Also present for this visit where representatives of Enbridge Gas Distribution; Peter Goldman and Ashu Kahol. Peter and Ashu took this opportunity to present Molson with the sum of $18,915 in recognition of our conservation efforts.  (Thank you Enbridge Gas Distribution for this show of support and acknowledgement.)

The group spent a couple of hours with us at the brewery and learned about our Brewery Energy Conservation Program and various other energy conservation efforts implemented in our operations in the past few years. These efforts augment our energy efficiency and help us conserve those precious resources we all depend on. Our guests also gained knowledge of our recycling initiatives in place at Molson breweries across Canada. The group was then given a tour of the brewery packaging facility and met some of our employees working the line. Our guests were able to acknowledge employees directly for their energy conservation efforts. The visit was then concluded with the sampling of a fine cold Molson beer and a toast to energy conservation!

We had a great turnout at Edmonton’s City Hall yesterday for a press conference with Mayor Stephen Mandel who, along with representatives from the major sponsors, announced the nominees for the various awards for the Mayor’s Celebration of the Arts, which is being held at the beautiful Winspear Centre on April 7th. Molson is proud to be sponsoring the Molson Award for Excellence in Artistic Direction, which recognizes an individual who has demonstrated their commitment to the arts by challenging the current notion of arts and advancing the boundaries of artistic direction. The nominees for this award are Dana Andersen, Danielle LaBrie, John Kirkpatrick and Tom McFall. All of the nominees have contributed greatly to and helped shine a spotlight on the progressive and visionary Edmonton arts community.  We look forward to announcing, and celebrating with, the winner of the Molson Award for Excellence in Artistic Direction on April 7th.

What a great – and brisk – night we had in Regina last Thursday as Saskatchewan’s sales staff, led by sales manager Devin Baxter, served up some fine Molson products, with all proceeds benefiting the Regina Transition House. In partnership with La Bodega Tapas Bar and Grill, Molson rep Craig Zimmer created an in-bar promotion with all proceeds from Molson sales at La Bodega’s outdoor Ice Bar, which Molson helped to build, going to the Regina Transition House. Sales from the evening raised almost $1000 and Molson donated an additional $2000, for a total of almost $3000 going to help Regina’s most vulnerable citizens. The Regina Transition House provides services and short term emergency housing to women and children fleeing violence. It has provided service to close to 12,000 women and children over the last 32 years, an average of approximately 400 people per year. Maria Hendrika, Executive Director of the Transition house, was in attendance and was overjoyed with Molson’s donation. This is yet another example of Molson employees proudly playing their part by getting out and helping the communities that they serve.

Here’s To Responsible Choices - Taxi Creative 2008

Molson Responsible Choices television creative will run on various hockey telecasts starting early in February. The creative reinforces the important choice of not drinking and driving by celebrating those people that make the choice to pay the fare rather than paying the price.

The ad has been produced in both English and French and will run across all markets in Canada.