Molson in the Community

2008 marks the tenth anniversary of the MOLSON / TAXIGUY partnership. This tremendous program has helped people make responsible choices for a decade and has resulted in over 2.7 million rides home. This coming holiday season Molson is continuing to promote “Here’s to Responsible Choices” as we encourage people to get home safely for the holidays.

MOLSON and TAXIGUY are offering a 10% discount on TAXI DOLLARS with a minimum purchase of $50.00 in taxi dollars.

This is a terrific opportunity to by some taxi dollars to share with neighbours, friends and business associates in promoting the responsible choice of enjoying the holiday season but getting home safely with a taxi.  We also remind you to use the 1888TAXIGUY number to call your cab in more the 300 communities across Canada.

Thanks to Justin Raymond at TAXIGUY for a wonderful decade of making a difference and encouraging people to make responsible choices.

Here’s to Responsible Choices this holiday season. Here’s the link to the discount.

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Thanksgiving weekend marked the beginning of the 2008 Oktoberfest festival in Kitchener-Waterloo, the nine day, largest Bavarian festival in North America.  This year is the 40th anniversary of Oktoberfest, and Molson is one of the sponsors.

I’m from Waterloo, so Oktoberfesting is something I’ve enjoyed for many years.  This weekend I was super busy with family activities and didn’t make it to some of the great night events (next weekend, I’ll be out!). The  Molson Oktoberfest crew was at the Concordia Club on Saturday night — Anyone go? Would love to hear about it and see photos.  Concordia is one of my favourite venues!

On Thanksgiving Monday, I went to the Oktoberfest parade — best one to date!  Marching bands, great floats, and dancers…more pics.

At the end of the parade, volunteers collected donations and non-perishable food items for the Onkel Hans Food Drive, supporting the Food Bank of Waterloo Region.  Molson kicked off the annual Food Drive this year at Zhers last Saturday.  Nineteen volunteers (employees, friends and family of Molson), spent a full day collecting food and cash donations and raising awareness about the most needed items.  Molson raised $6,186.87 total CASH and 2,854.6 lbs of FOOD……which equals over 300+ filled beer cases!!!

Where were you Oktoberfesting? Planning to go this weekend? Hope to see you there!

Prosit!

The Molson team is delighted to be heading to the Humber College north campus this morning to join with our partners at the Student Life Education Company to launch the 2008 campus initiative to promote responsible choices.  This year we have evolved the web tool to include an avatar and a chance to send an ecard to friends and family. Enjoy all the details at here’s to my choice .com.

Here’s to Responsible Choices !

Kettle Corn

What a tremendous event that our friends and colleagues at Creemore Springs Brewery hosted this past Saturday. The street was full of entertainment and hospitality as families and friends celebrated a perfect summer day in Creemore Ontario. After parking the car we proceeded to the brewery alongside a horse drawn carriage full of fun seekers. The Creemore Pilsner and Lager were particularly refreshing given the terrific weather.  I was particularly struck to hear the familiar voice of non other than George Kash who was hosting the event as emcee and introducing the various talented folks that were entertaining throughout the day. I first met George at Ontario Place in the Eidelweiss restaurant in 1984, my gosh how the time has flown, and he still performs with his band at KW Oktoberfest every year. It was also quite a highlight to see the pipes and drums and our old pal Mark skirling away. A very special treat was the Kettle Corn (check out the link video) produced by Ella Marie and Dale, their daughter Jodie and her companion Brett. What a tasty treat and quite nicely matched with either Creemore Pilsner or Lager.  We were also impressed by the environmental message that was being conveyed and just one hour before closing Karen at Creemore advised me that they had only generated 2 bags of waste and that everything else would be going to recycling or reuse. Hopefully Karen will write a comment and tell us more about this terrific program. If you missed this special festival in Creemore this past weekend you should watch for the notice on next year’s Copper Kettle Festival, a great afternoon with friends and family. Cheers !

Last week was Energy Conservation Week across the province of Ontario and Peter Love Ontario’s Chief Conservation Officer was a man in high demand! Participation and support towards energy conservation came from every corner of the province. Thousands of Ontarians, from students to business people or politicians, all embraced and participated in activities related to the Energy Conservation Week.  We, at Molson, had recently held our own Brewery Energy Conservation Week (Week of April 28) and Peter took time from his busy schedule to stop by and visit us at the Toronto brewery. The Chief Conservation Officer was able to see for himself what we at Molson do and how we raise awareness of all employees to support energy conservation in their day-to-day work or at home. 

Peter came accompanied by two communication interns working with him at Ontario Power Authority. Also present for this visit where representatives of Enbridge Gas Distribution; Peter Goldman and Ashu Kahol. Peter and Ashu took this opportunity to present Molson with the sum of $18,915 in recognition of our conservation efforts.  (Thank you Enbridge Gas Distribution for this show of support and acknowledgement.)

The group spent a couple of hours with us at the brewery and learned about our Brewery Energy Conservation Program and various other energy conservation efforts implemented in our operations in the past few years. These efforts augment our energy efficiency and help us conserve those precious resources we all depend on. Our guests also gained knowledge of our recycling initiatives in place at Molson breweries across Canada. The group was then given a tour of the brewery packaging facility and met some of our employees working the line. Our guests were able to acknowledge employees directly for their energy conservation efforts. The visit was then concluded with the sampling of a fine cold Molson beer and a toast to energy conservation!