No matter where you are in the world, every Canadian should be able to cheer on Team Canada during the Sochi 2014 Olympic Winter Games. On Dec 26th, we’re launching a new campaign on TV showing just how far we, and our drinkers, would go to make that happen. This initiative marks the second chapter of our iconic red beer fridge; We first toured it around Europe in June – the only way to open then was with a Canadian passport.
This time, all in the name of hockey, we went even further! We sought out a remote Canadian die-hard hockey fan in Indonesia. We tracked down his best friends here in Canada and sent them halfway around the world to surprise him with the beer fridge, filled with new Molson Canadian Victory Bottles and a way to watch the Olympic Games. And it’s all real. Check it out: