Posts tagged Active Lifestyles

Wednesday, March 21st, 2012

2012 Molson Coors Community Cheer donations total $1 million

More than 100 communities across Canada applied to receive funding for their community projects from Molson Coors Community Cheer, and today, Molson Coors is announcing the 21 projects that will receive a piece of the $1 million fund.  Since the program’s debut in September 2011, applicants were encouraged to rally support from their community in the form of garnering “cheers” (votes) for their project at The cheering support of Canadians lead to 35 Finalists (projects that received 225 cheers or more) which were then evaluated by the Molson Coors Community Cheer committee based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“The fantastic response for Community Cheer has exceeded our expectations. We saw an incredible number of impactful community supported projects in this year’s program,” says Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada.  “Through Community Cheer we are continuing to invest in Canadian communities as we have done for over 225 years, since our founder John Molson opened the brewery in 1786. We are thrilled to be able to make a difference in 21 more communities this year.”

The successful projects focus on building active, social and vibrant communities in Canada and range from building sports and recreation centres, swimming pools, parks, hiking trails and skating rinks. The 21 projects are currently featured online at

The funding recipients have been notified and the brewer is looking forward to celebratory festivities with each group.

“The whole community is buzzing with excitement! Thank you Molson Coors Community Cheer so very much for creating such a spirited way of connecting people together and supporting a project that is at the heart of our recreation and social gatherings. It’s fantastic!” says Tamara Liddle, Community Cheer Project Leader in Wawa, ON.

Congratulations to the 2012 Molson Coors Community Cheer funding recipients: