Molson in the Community

The annual Toronto Shriners Toy Drive is underway. Molson is proud to work with our employees in helping to make a difference for those who are less fortunate, particularily at this time of year.

What’s even more exciting about this opportunity is that the idea came to us from one of the people that works in our mail room at 33 Carlingview. Some of the best ideas for making a difference in the community come from people on the front lines in our business. So, what are we up to ?

Molson employees are encouraged to support the Toronto Shrine Toy drive by bringing a toy for a child between the ages of 5-15. For every toy that is donated by an employee, Molson will match with a $10.00 donation to fund more toys for the toy drive.

Late breaking news and special thanks to our friends at 58 Ninety Inc. for donating a wonderfully large toy that we will auction off to support more funds for the Shriners Toy drive. We do appreciate that support and generosity…cheers.

We encourage others to think about ways to help those in our community in their time of need.

Molson returned to support the Queen’s Marketing Association Conference , again this year in Kingston. QMAC is one of the leading marketing conferences managed by university students in Canada and is designed to have students learn more about specific issues in marketing. Molson involvement this year, spearheaded by Reid Black, Brand Assistant Coors Light, focussed on an Interactive theme to explore the role of emerging media and attempts to strengthen brand loyalty. There was a survey conducted to construct the theme for a social event on the Friday Night of the conference. In total 83 particpants participated in event where participants “Dressed for the Rockies”. Two grand prizes were awards, one $450 scholarship and one $250 scholarship along with an afternoon with the Coors Light marketing team and their on line agency 58-Ninety. Molson has had a long standing relationship with QMAC and salutes the tremendous success as a result of the hard working conference organizors at Queen’s University at Kingston.