Monday, April 22nd, 2013
REDUCE the amount of waste going to landfills.
RE-USE the standard bottle up to 15 times before being melted down for recycling.
RECYCLE 100% of beer packaging.
As responsible brewer, we’re proud of the steps we’ve taken with the industry to reduce our ‘Beer Print’. In Ontario alone, The Beer Store’s deposit return system has recovered approximately 75-billion beer bottles over the past 85 years! To see the other environmental benefits of bottle returns check out this Beer Store infographic:

And here’s a sneak peek into one of our breweries during part of the returns system where the bottles are collected, washed and reused:
Industry standard bottles from …
Posted by Melisa Chung in At the Brewery, Corporate Responsibility, Environmental Initiatives
Thursday, April 18th, 2013
Last week our employees in St John’s Newfoundland participated in the group’s Shave for the Brave fundraiser for the 2nd consecutive year, a program which raises funds for Young Adult Cancer Canada. YACC is a national organization which works to build a community of young adults diagnosed with cancer that provides information, support, skills and opportunity.

Led by our brewery Packaging Operator Paul Gulliver, employees raised funds by selling tickets within and outside of the Brewery for beer prizes (donated by employees themselves) as well as sponsorships for a group head-shaving at the end of the production shift on March 28th. In conjunction with the monthly Give’r promotion, the …
Posted by Melisa Chung in At the Brewery, Community, Employees in the Community, Fundraising events
Thursday, April 4th, 2013
Together with Hailo and TAXIGUY, Molson Coors was invited to participate in Humber College’s Alcohol Awareness event to promote responsible choices. This year’s theme was superheroes: Don’t Drink and Fly.
The event was all about empowering students to make safe decisions related to alcohol. Throughout the day, over 750 students came through to speak and engage with a variety of exhibitors including Crime Stoppers/R.I.D.E. (Reduce Impaired Driving Everywhere), Smart Serve, Arrive Alive Drive Sober and the LCBO.
http://www.youtube.com/watch?v=xp0wbrs0sok
Check out this video the Public Relations postgraduate students created to mark the occasion!
Posted by Melisa Chung in Community, Corporate Responsibility, Responsible Choices
Tuesday, April 2nd, 2013

Ah, back at it after an Easter weekend break with family and friends. Easter sometimes is that true bridge to spring; not quite this year in Toronto, given our below zero temperatures continuing. Enough of that…
Easter is also a time of year when one (this one anyway) reflects on all the great things that we have as we celebrate with family and friends around us. After 29 years in the beer business I’ve come to realize that this industry of ours is one of deep community roots and involvement.
When I look back at my early years as a summer representative in Northern Ontario my whole focus was on community. From visiting …
Posted by Ferg Devins in Community, Corporate Responsibility, Employees in the Community, Festivals and Events, Molson Coors Community Cheer
Friday, March 22nd, 2013
Nous participerons à l’Heure de la Terre le samedi 23 mars à 20 h 30 heure locale!

Chez Molson Coors Canada, nous sommes fiers de nous engager activement à sensibiliser davantage les employés de tous nos emplacements à travers le pays et à inviter les familles, les amis, les voisins, les clients, les consommateurs de bière ainsi que tous les Canadiens à passer à l’action ce samedi.
Nos installations partout au Canada participeront à cette démarche en fermant toutes les lumières non essentielles pendant une heure. Il s’agit de la sixième année consécutive où nous prenons part à la plus importante initiative axée sur le changement climatique au monde …
Posted by Melisa Chung in At the Brewery, Environmental Initiatives
Friday, March 22nd, 2013
On Saturday, March 23 at 8:30PM local time, we will be participating in Earth Hour!

At Molson Coors Canada, we’re proud to be actively engaged in raising awareness for our employees at all of our locations across the country and reaching out to families, friends, neighbours, customers, beer drinkers and all Canadians to take action this Saturday.
Our facilities across Canada will be participating by powering down all non-essential lighting for one hour. This is our 6th consecutive year participating in the world’s largest climate change initiative which reminds us how small actions can result in some powerful energy conservation.
We encourage you to join hundreds of millions of people …
Posted by Melisa Chung in At the Brewery, Community, Environmental Initiatives
Friday, March 15th, 2013
Que vous célébriez la Saint-Patrick dans un bar ou à la maison avec un groupe d’amis, assurez-vous de planifier votre retour sécuritaire à la maison.

Téléchargez l’application COMPOSEUR TAXISVP sur votre téléphone à l’avance afin que vous puissiez joindre une entreprise de taxi locale à l’aide d’une seule touche à la fin de la soirée.
Saluons les choix responsables et au plaisir de vous voir en kilt ce week-end!
Sláinte!
Posted by Melisa Chung in Responsible Choices, TaxiGuy