Archive for the Uncategorized category

Friday, September 21st, 2012

Our Beer Print…employee month

Across our business at Molson Coors Brewing Company we are celebrating a month of employee awareness and action for “Our Beer Print”.

In Canada we have a number of activities going on…

It’s about making a difference in our greater community whether environmental, community or just simply doing things the right way. This might be employees who are more concious of their own actions at home and at work and the impact on the environment. It may be an act of volunteerism or support of a local charity, in which so many of our employees are engaged. Perhaps it is an extension of our Molson Canadian Red Leaf project where we help to make keep Canada the awesome land that it is. Or, perhaps an employee who has decided to assist with coaching a team in their community this fall.

All of these actions add up to who we are as a business and who our people are as employees engaged in their community and participating in “Our Beer Print”.

Our goal at Molson Coors is to reduce our negative beer print and enhance our positive beer print. It’s a journey, not an end and it’s part of who we are at Molson Coors.

On this last day of summer here’s to responsible choices and a great autumn season ahead. Thanks to our employees, customers and beer drinkers who help us enhance our positive beer print.

Cheers. @MolsonFerg

Tuesday, August 21st, 2012

The Michael Coss Story…worth repeating again and again

I received an email from former Molson Coors employee Michael Coss this week, pointing me to page three of a newsletter by the Brain Injury Association of Canada. My words or paraphrasing just wouldn’t do it justice. So I’ve cut and pasted Michael’s story to share with you here. It’s story of courage and determination. In many ways a miracle and an example of what can happen when a community gets behind a person in a time of need. Enjoy reading about this great come back. Cheers.

My name is Michael Coss and I suffered a traumatic brain injury in a motor vehicle accident on May 18th, 2006 which left me in a COMA for 6
+ months. After doing some research on the internet, my parents undertook Hyperbaric Oxygen Therapy for me and it worked, I awoke from my 6 +
month COMA, after 3 treatments of this therapy. I relearned the most basic skills, things that we all take for granted like how to eat, use the washroom, dress myself, and now I’m re-learning how to walk again at 43 years of age. I feel that I am a better person after my injury, and I appreciate all the fundraising efforts that were done by my family members, my friends, my co-workers, my former customers in my Molson Coors Canada days, to raise some money for so that I may undertake this alternative type of therapy. In my rehab, I started my own Foundation,,
I wrote my own book to inspire others to be the best that they can be in their own personal situations, called The Courage to Come Back, to educate
the general public about the potential benefi ts of Hyperbaric Oxygen for treating brain injuries. It’s available at, and can be ordered also from all Chapter’s/ Indigo locations across Canada. All the proceeds raised from the sale of my book will be re-directed to The Michael Coss Brain Injury Foundation to help improve the quality of lives of children who have also suffered a traumatic brain injury by assisting them undergo HBOT treatments. I wrote my own book using my laptop, typing letter by letter, word by word, and page by page and it was released and made available on the 5 year anniversary of my injury, May 18th, 2011. I experienced something very powerful, magical, and uplifting on Thursday May 17th, when I was presented with The Courage to Come Back Award in the physical rehabilitation category. This was in front of 1000 attendees at The Vancouver Trade and Convention Center where invited guests paid $250.00 to attend this special evening, have dinner, and hear the remarkable stories of 6 individuals who have all had The Courage to Come Back from some kind of adversity. This award gives me the drive, focus, determination, to give 120 % to my rehab, whether it be improving my speech, or improving my walking ability, step by step, so that I may return to a more “normal” way of life amongst my family, my children. I am so proud to receive this award, and I would like to say in closing “All things are possible when you believe”. In closing, I would like to THANK everyone for giving me a second chance at life by organizing and holding various fundraising iniatives throughout Canada which permitted my father to undergo HBOT treatments for me, my sincere THANKS

Friday, July 6th, 2012

“Shred 4 A Cause” Tour wraps up in NL

Wrap up in St. John's, NL 

Shred Team relaxes as the Tour wraps up in St. John’s, NL

Shredding to St. John's City Hall 

Media greets the Shred Team as they board into St. John’s City Hall.


Mike Harris and Jeff Abbott hit Toronto July4th, just one of their many stopovers on their journey across Canada adventure. The objective of this summer trek  is to raise awarness and dollars around head injuries and the importance of wearing helmets when you are involved in sports; from longboarding, cycling, to snowboarding. The message is clear “It’s not cool to not have a helmet on.” These two young males are out in the community trying to encourage people to support this worthy cause and to be aware of your own safety. 

To support Shred 4 a Cause you can follow up on Facebook and Twitter, as well as a few links; & .

Covering about 110 km a day, they take turns riding longboards – as well as their support van right behind them. Rain, snow, sleet or hail and the occasional mountain doesn’t stop the dual from completing their journey. They have taken the time and stopped at schools along the way to help raise awareness. Harris and Abbott both have had concussions in the past from sports related injuries, so they want to make it a clear vision for everyone to be safe while you’re involved in the sports you love. “Boarding for the Brain” is another way to refer to what these young men are trying to do. Read the complete article by clicking “here”.

Longboarding Jeff Abbott, (centre) and Mike Harris, (rear) longboard with supporters down King Street from Conestoga Mall to Kitchener City Hall Monday as part of their cross-country trip to promote wearing helmets to prevent injury. Abbott and Harris began their journey in Vancouver on May 1st.
To read more of the article click Chloe Ellingson/Waterloo Region Record.

The goal is to raise $100,000.00, for more inbformation and to donate visit  BIAC and Shred4aCause.

Cheers and good luck boys!

@CaroleB and @andrealaurenn

Monday, May 14th, 2012

Salue la communauté célèbre son 1er don au Québec à Trois-Rivières!

2012 Trois-Rivières 037 

Samedi 12 mai 2012 - En présence des médias, du conseiller municipal (Guy Daigle), du président de la Fondation les Amis des estacades (Laurent Bellemare), du directeur général de ladite Fondation (Jean-François Picard), de la responsable des investissements communautaires chez Molson Coors (Monique Dépatie) et de son représentant local (Jonathan Gravel), du directeur général de la Commission scolaire du Chemin-du-Roy (Yvon Lemire), des députés locaux (Danielle St-Amand et Noëlla Champagne), Molson Coors par le biais de  son tout nouveau programme “Salue la communauté“ célèbre son premier investissement de 75,000$ visant l’installation de quatre nouvelles surfaces de dekhockey, dans le Complexe Alphonse-Desjardins à Trois-Rivières.

Une bonne centaine de personnes ont participé à ce tournoi composé de huit (8) équipes locales, dont une équipe composée de représentants de Molson Coors. Qui a remporté le tournoi? Aucune importance, puisque tout le monde a gagné avec l’ajout de ces 4 nouvelles surfaces de dekhockey à la disponibilité de toute population, été comme hiver!

Plusieurs photos ci-dessous:

2012 Trois-Rivières 010 

2012 Trois-Rivières 005 

Jean-François Picard, directeur général du Centre Alphonse-Desjardins

2012 Trois-Rivières 002 

Nos amis Molson Coors, Jonathan Gravel et Bernard Millette (qui fêtera très certainement son centennaire chez nous!)

2012 Trois-Rivières 057 

Monique en compagnie d’un Ancien Canadien natif de Trois-Rivières, Marc Bureau – le fils de Marc faisait partie du tournoi … le temps passe, n’est-ce pas Marc? Peut-être un futur espoir pour nos Glorieux?

2012 Trois-Rivières 052 

Notre équipe Molson Coos qui pratique avant le tournoi sur l’une de ces quatre surfaces! On prend cela à coeur chez Molson Coors!!!

Demeurez branchés … cinq autres dons majeurs à venir au Québec au cours des prochaines semaines/mois. Pour rappel, 1 millions $ seront répartis parmi les 21 projets retenus au pays, dont 6 dans notre belle Province du Québec – CHEERS / SALUTS!

Wednesday, May 2nd, 2012

Summer Reps Hit the Road…Responsibly

Summer reps 2012

I had the wonderful experience of greeting our summer representatives and brand ambassadors this morning. It was my role to talk a bit about Molson Coors and how we want them to represent us as they travel in every part of the country in Canada this summer. I was thrown back to 1981 when I sat in the exact same seat ! My gosh…31 years ago…ten years more than most of this team’s age…yikes !  What hasn’t changed is the focus on common sense, courtesy to our public and responsible promotion of our great beers while in these summer jobs. Be sure to give a wave to our summer crew coming to a community near you in 2012. Cheers to responsible choices this summer. @MolsonFerg