Molson in the Community

I had the wonderful experience of greeting our summer representatives and brand ambassadors this morning. It was my role to talk a bit about Molson Coors and how we want them to represent us as they travel in every part of the country in Canada this summer. I was thrown back to 1981 when I sat in the exact same seat ! My gosh…31 years ago…ten years more than most of this team’s age…yikes !  What hasn’t changed is the focus on common sense, courtesy to our public and responsible promotion of our great beers while in these summer jobs. Be sure to give a wave to our summer crew coming to a community near you in 2012. Cheers to responsible choices this summer. @MolsonFerg

Did I catch you with the title of this post…good ! I’m hoping that you will “take the pledge” today to help make a difference for those who face challenges with mental health. Sometimes it might just be as easy as truly facing up to the fact that you, a friend, a loved one or an acquaintance, just isn’t their self today.

Confronting this state of mind may just be the first step in truly making a difference for those in need.

When former Senator Michael Kirby asked me if we could share this message and help create awareness for the movement to make a difference in mental health, it was an easy choice.

Perhaps you too will help by taking the pledge.

You can follow the “Not Myself Today” movement on Twitter at @NMTCanada

Thanks…here’s to responsible choices…@MolsonFerg

Molson M vient de retenir les services de l’artiste de réputation mondiale Kustaa Saksi afin de créer une murale géante qui se dévoilera à chaque « tweet » envoyé à #MolsonM_Art. Cette murale géante apparaîtra au coin des rues King et Church à Toronto.

L’objectif de ce projet est de proposer au grand public une magnifique œuvre comprenant 20 000 noms d’utilisateurs Twitter et d’offrir un don d’un dollar pour chaque « tweet », jusqu’à concurrence de 20 000 $ à la Canadian Art Foundation afin de favoriser l’avancement de l’art au Canada.

Comme le souligne David Bigioni, directeur principal, Marketing chez Molson Coors, «Ce projet vise à célébrer le talent artistique et la dextérité. Qu’il s’agisse de peinture sur toile, de sculpture sur pierre ou d’encre sur papier, le talent artistique est un magnifique alliage de précision et de passion. Molson M est produite avec ce même niveau d’attention et reflète notre maîtrise de l’art du brassage. Grâce à ce projet, les passionnés d’art, les consommateurs de bière, les passants – tous les Canadiens – pourront contribuer véritablement à concrétiser cette œuvre et démontrer leur appui envers l’art au Canada.»

Nous demandons à tous les amateurs d’art d’appuyer la cause et d’envoyer des « tweets » en utilisant le mot-clé #MolsonM_Art au cours des quatre prochaines semaines. Vous pourrez voir vos noms d’utilisateur intégrés au bas de la murale. La murale sera terminée à la mi-mai et demeurera exposée jusqu’au début du mois de juin.

Le projet sera aussi appuyé par des reproductions d’œuvres d’art dans les abribus ainsi que des murales qui seront exposées à Montréal, à Québec, à Toronto et à Calgary. Celles-ci ont été réalisées par l’artiste canadien Patrick Thompson, lequel est reconnu pour avoir poussé les limites de l’art dans la rue à travers le monde, et le concepteur canadien Felix Wittholz qui travaille dans le domaine de la mode expérimentale avec des artistes, des musiciens et des sociétés multinationales.

Pour voir les progrès de l’exécution de la murale, suivez-nous sur Facebook et sur Twitter.

Merci de votre soutien!

I know @MolsonTonia will do a more formal update BUT…30 days with an itchy upper lip is a mild inconvenience compared to the challenge that many men face in beating back cancer in their lives. Mo-Bros at Molson Coors in Canada stepped up this month in a big way. This awareness was also shared by a number of Mo-Sistas at Molson Coors in Canada who joined the campaign to raise awareness and funds during the month. We were also supported by the Rickard’s brand in raising public awareness for this important cause. All said and done the Molson Coors team can proudly shout out our achievement of raising over $184,000.00 to support Movember in Canada. Thanks to all of those colleagues, family, friends and business associates for taking the time to participate  and or cash from your pockets to make a difference. Cheers to making a difference in men’s health and to promoting active lifestyles. @MolsonFerg

Cheers to the last long weekend!

…oh my…another summer is creeping to a close…

This last long weekend of summer, the September Long weekend, or as some refer to it as Labour Day weekend marks the unofficial end of summer. We look back on the summer that was and all those wonderful occasions that brought friends and family together…the rendezvous on patios, backyard bar-b-q’s, tennis with an old friend, long lake trips with guests, community volunteerism, the farmers’ markets, festival and events in every corner of the country, cottaging, water skiing, tubing, socials, weddings, engagements, birthday celebrations, road trips, camping, canoeing, visting a place you’d never been to, travel and perhaps just a quiet moment with friends enjoying the end of day sunset (feel free to comment on your favourite summer occasion below).

Summer 2011 was just as wonderful as summers past and summers to come. I suppose in Canada it becomes a bit of a ritual for us, given the shorter seasonal aspect of summer. We really learn how to pack it in through what one could say is really just eight weeks of peak weather that we can hopefully count on.

So as you pack up the car that one last time, or sweep the back patio, or tune up the bbq or load that fridge with beer for the last major soiree of summer…take good care…choose responsibly and cheers to the September Long Weekend ! @MolsonFerg

Photo L-R: Marcia Hill, Manager of Paris Taxi; Matt Grahlman, Molson Coors Representative.

This is why I love working for Molson Coors Canada; our Matt Grahlman had an idea; took that idea and ran with it…..here is his story!

Cheers @MolsonCaroleB

Being a beer enthusiast, Molson employee, and father of four in a small town, I saw an opportunity to do something good in the area that helped encourage responsible use of our products while keeping our streets where my kids walk and play a bit safer.
I made a call to Paris taxi and explained to them what the TAXIGUY program was about and they were excited to get on board.
Being a small town, the nearest taxi guy option was 20 minutes away and cabs often didn’t want to come out to Paris for calls.  Having Paris taxi on board was key to the taxi guy program.
I will be hitting up local bars, restaurants, and community events over the next month distributing $1000.00 in vouchers to owners and consumers with the message about responsible use.

The community can now download the TAXIGUY APP, which is 100% free and at the touch of a button, the call will go directly to Paris Taxi or the closest Taxi Company to your location.
If it helps keep my children, and my friends and neighbors safe, its worth every dime!

Way to go Matt!

The Bars that will be handing out the Taxi Vouchers are The Cobblestone Pub; Canadian Tavern; Cafe Europa and Cedar House Restaurant.

For more information about TAXIGUY Inc. visit TAXIGUY.com.

Quelle magnifique équipe d’employés-es Molson Coors en Estrie, dirigée par Vickie Lachance, qui, le 9 juin dernier, a procédé à la revégétalisation des berges en Estrie.

Pour Molson Coors qui accorde une priorité à la préservation de l’eau (avec une eau propre et exceptionnelle, on peut brasser des bières d’exception!), cette initative est chaleureusement applaudie par toute l’équipe.

Bravo à l’équipe de l’Estrie qui n’a pas craint de retrousser ses manches pour le bien de l’eau! Santé!

D’autres photos: http://www.flickr.com/photos/molsonblog/sets/72157626996713413/