Molson in the Community

A couple of months ago, our internal communications manager here at Molson was interviewed by Mark Ragan, CEO and publisher of Lawrence Ragan Communications at the Web 2.0 Summit for Internal Communications, PR and Marketing. The conference was hosted by Ragan Communications and the Public Relations Society of America.

In this interview, Sebastien Charbonneau (Molson) talked about our blog which was (at that time) live for about a month. His comments and thoughts sparked some thoughts of my own….it’s now mid-July (which is scary…where did June and July go?), which means Molson in the Community has been up and running for about six months…. Is it time for a blog audit? Has the Molson Blog changed since Sebastien gave this interview?

Some questions and comparisons:

• Do we have engaging authors?

I hope so! We started with one blogger and now have multiple Molson bloggers writing from across Canada

• Do we have comments and create dialogue?

Perhaps not at the beginning, but as we learn and build relationships with other bloggers, we’re starting to see more chatter

• Are we using innovative tools?

Well, we now use multiple tools to share and provide content…flickr, youtube, twitter, VLOGS…

• Have our employees been engaged?

Many visit the site, but do they only read and comment if the info is local to them? Maybe.

• Have the number of unique visits, page views and subscribers increased?

Yup

So after a quick audit of Molson blog…the conclusion: Have things changed? Definitely. Are we still learning? 100% yes. Can we improve? 100% yes.

What would you include in a blog audit?

Video: First Person: Conversations with Communicators

Michael Sebastian, Ragan Communications Staff Reporter for MyRaganTV.com

Molson Extreme Team presented the Wellspring Foundation Board $2500 in support of the Wellspring Chinguacousy (Brampton) Centre.  Some of the events that took place that day was a dunk tank, 50/50 draw and a silent auction.  By the end of the day Oscar’s Roadhouse raised over $14,000 .  Great job guys!!

Yeah, I know today isn’t Canada Day, but it sure feels like it seeing that this is the first long weekend that has a work day mixed in between since….? 2003?  So, I thought I’d write and say Happy Canada Day today because tomorrow I plan on enjoying the sunshine and hopefully staying away from my computer!

Last week (in honour of the upcoming holiday), we invited Breakfast Television’s Live Eye to Molson to see how a truly Canadian beer is produced. 

Jenn Valentyne (centre) and the Live Eye Crew came to the Toronto Brewery bright and early Wednesday morning and learned all about brewing, bottling and pouring the perfect pint of Molson Canadian.  Thanks to our brewing pros and ‘tour guides’ Brewery Manager Wayne Arsenault (right) and Brew Master Ken Robbins (left).

Visit Jenn’s blog for more pics/video and an increadible shot of Ken next to a photo of John Molson — who looks like who?!

http://www.citynews.ca/blogs/insidebt_24173.aspx — Jenn’s blog!

Have a safe and fun Canada Day! Would love to know what your plans are.

Cheers

Team Canadian Forces faced off with Team Molson for a ball hockey game to break in the new hockey surface located on base in Shearwater, Nova Scotia.  The day was warm, maybe too warm for Team Molson as we lost 10 - 5.  I think a re match is called for, what do you think?   

left to right - Evelyn Ehrman, City of Edmonton; Bryan Cox, Molson; Rick LeLacheur, Edmonton Eskimos; ETS representative

Molson and its longtime partner the Edmonton Eskimos today announced the “Green and Go” program, a one year pilot program that will provide free service on Park n’ Ride, LRT and regular transit two hours before and after each home game to anyone holding an Eskimo ticket.

Molson is a longtime sponsor of Canadian sports from the grassroots level right up to the pros, and we are proud to play our part in helping to provide a safe and cost effective way for loyal Eskimo fans to get to and from the game this season.