Archive for the Social Media category

Tuesday, December 21st, 2010

Daily Bread Food Bank By Day, HoHoTO By Night

December 16th was a busy day for us at the Toronto office.  I had the opportunity to join the Molson Coors Canada National Customer Marketing team at the Toronto Daily Bread Food Bank for the afternoon, as we helped organize canned food for the holidays.  It was an awesome team effort, and a great way to get out of the office for an afternoon to help those in need.

Just to put it into perspective for you, 3 hours of sorting and boxing food is 3500 lbs.  Our team beat the average, with 5700lbs in less than 3 hours…and we hope to beat that next year! Cheers to National Customer Marketing knowing how to have fun while supporting a good cause! See below for some video clips of the afternoon.

After a bit of a breather, I was ready for round two…#HoHoTO!  I met up with Mike Coletta (Digital and Relationship Marketing), Graeme Switzer (Digital and Relationship Marketing), Caitlin Orth (Events and Promotions) and of course, Tonia Hammer!  We had the opportunity to take in the social media world, in the flesh!  It’s awesome to actually see fellow Twitter friends offline and partying for a cause.

HoHoTO is an annual fundraiser for the Daily Bread Food Bank at the Mod Club (722 College St. West), which we proudly sponsor.  The event hosts upwards of 650 social media fans in the Toronto area. In 2008, $25,000 was raised and last year’s party raised $50,000…we look forward to seeing how much was raised this year. Cheers to the organizers of HoHoTo…we had an awesome time!

Molson Canadian girls serving up some fine bottles of Molson Canadian 67 at HoHoTO


Photo Credit: Rannie Turrigan @photojunkie

Sunday, December 19th, 2010

Have you checked you privacy settings lately?

Have you checked your Facebook privacy settings lately ? A friend stopped by and said “why haven’t you confirmed me as a friend…I can see all your pictures and stuff”…which led me instantly to have a peek at my “privacy settings” on Facebook. What I found was that a lot of the apps and web sites had an auto review of photos, contacts etc. Here’s a quick guide to tightening things up a bit. Click on “account” up in the right corner, then on “privacy settings”, this gives a nice overview dashboard, now click left corner “applications and websites” “edit your settings”, make sure you check out “applications you use”, click on “edit settings”,now you will see the full list of apps and web sites looking in at you,this is where you click “edit settings” beside each one of them and ensure that the access you are providing is access you want to provide…there you go…Merry Christmas…Cheers @MolsonFerg

Thursday, December 16th, 2010

HoHoTo for Toronto’s Daily Bread Food Bank

Social media enthusiasts and friends will come together tonight for the third #HoHoTo event at the Mod Club on College Street. It all started in 2008 when a group of friends started talking on Twitter about the plight of the hungry in Toronto. It has grown into a terrific catalyst for raising awareness about the Toronto Daily Food Bank and really making a difference for those in need. The event has raised more than $80,000 and collected around four tons of food for the hungry.

Some facts about Toronto and the Daily Bread Food Bank:

  • In Toronto, people just like you made more than a million visits to food banks last year.
  • Food bank use is growing – up 15% nationally in 2010 over 2009.
  • More than 34% of the people relying on food banks in the GTA are children
  • The median monthly household income in Toronto is only $1,000.

It’s a great holiday party that helps make a difference in our community. Cheers to all the volunteers and supporters of this year’s …At Molson Coors Canada we’re Proud to Play our Part… cheers @MolsonFerg. I know that @MolsonTonia and @MolsonMoffat will be tweeting from the event. Chat then.

Friday, April 16th, 2010

#FF Follow Friday Blog Post

2010 Games glass of Canadian

I’m taking a page from @chrisbrogan regarding the follow friday #followfriday posts and activity and shouting out a few folks on twitter that may be of interest to beer drinkers and others following Molson Coors Canada and our beers.

@ohlmedia are leading up to their May playoff runs towards the Memorial Cup being held in Brandon this year. @MolsonCanAmp is the Molson Canadian Amphitheatre located at Ontario Place in Toronto and the hotbed of great concerts all summer long. A big welcome to Canada’s Women’s Hockey team member Jennifer Botterill @jenbotterill. Jennifer is assisting Molson Coors in spreading the good word on responsible choices in Canada. @imagin8tr is Billie Mintz, a colourful and extraordinary documentarian with whom we provided support for his recent message in the bottle episodes promoting responsible drinking messages. The story is very compelling and personally heart wrenching in this case as Billie  lost a cousin in a tragic accident a couple of summers ago. Turning now to Tyler at @NHLdigest…a banker by day but totally enthrawled in all things hockey…no doubt he’ll have lots of posts and conversations as hockey playoffs unfold. I would be remiss if I didn’t highlight some of the people on the Molson Coors team who are tweeting on a regular basis…@MolsonTonia who is looking after all of our community relations (and its one big community and getting bigger) for Molson Coors in Canada, @MolsonCaroleB in public affairs and working community and government relations and responsible choice projects, @MolsonBryan who heads up gr/pr in western Canada @MolsonMoffat…leading External Communications in Canada @MolsonMarieke who heads up Public Affairs in Quebec, @MolsonMonique that is a long time steward of our community relations activities and liaison with the Montreal Canadiens and their Alumni, @MolsonMH tackling external communications in the Quebec market @MolsonFK in brand communications and community outreach @MolsonAmir who leads a lot of our community and CR initiatives in Canada as well as GR (Government Relations by the way) @MolsonSeb who leads our internal communications work and employee tools for communicating @MolsonRoss who leads the infrastructure and digital tools for our business @MolsonGraeme who’s managing a lot our connectedness with “Molson Insiders“. OK…I’ll stop there. Hopefully this approach is more helpful than just plunking a lot of @’s into one tweet. Thanks to @Chris Brogan for the recommendation. Cheers to a great weekend everyone. @MolsonFerg

Tuesday, February 9th, 2010

Coming Soon: The Molson Coors Vancouver 2010 Dispatches

Molson Coors Vancouver 2010 Dispatches

I arrived in Vancouver yesterday, and it feels a little calmer than what I had expected, no major traffic jams to get downtown, or massive crowds on the streets. It is truly the “calm before the storm” feeling. I say that because you can see lots of visitors, media from around the world and their camera crews, you see the official VANOC vehicles roaming the streets. While it seems calm I sense the excitement and the trepidation of everyone I’ve met so far since I got here…the city is ready. Vancouverites are happy and it shows in their display  of hospitality everywhere, it will be without a doubt an exciting few weeks! And we want to bring you a piece of it by giving you an inside look at “our” Games.

As the official beer supplier of the Vancouver 2010 Winter Games, Molson Coors and our brands will be under the spotlight at the 2010 Winter Games, and our “Roving Reporter” employees will be bringing you the hottest news direct from Vancouver the site of the world’s most prestigious winter sports competition. You won’t see the sporting events highlight, we leave that to the partner networks,  what our employee will be sharing is their insight on our Molson Coors Games. You’ ll see what we do to support our customers, brands and retail events, some of  the action at the Molson Canadian Hockey House, our VIP gatherings and receptions at our Vancouver Brewery. The Dispatches will also bring you exclusive interviews with our Molson Canadian/Export Fund Champion athletes, and much, much more.  Don’t miss the Dispatches! Every weekday, beginning on Thursday Feb 11, 2010.

Oh yes, if there’s anything you’d like us to report on about “our” games, sort of a special request, please let me or any of us on the team know and we’ll do our best to bring it to you.

Sebastien – @MolsonSeb

Go Canada Go!