Social media enthusiasts and friends will come together tonight for the third #HoHoTo event at the Mod Club on College Street. It all started in 2008 when a group of friends started talking on Twitter about the plight of the hungry in Toronto. It has grown into a terrific catalyst for raising awareness about the Toronto Daily Food Bank and really making a difference for those in need. The event has raised more than $80,000 and collected around four tons of food for the hungry.
Some facts about Toronto and the Daily Bread Food Bank:
In Toronto, people just like you made more than a million visits to food banks last year.
Food bank use is growing – up 15% nationally in 2010 over 2009.
More than 34% of the people relying on food banks in the GTA are children
The median monthly household income in Toronto is only $1,000.
It’s a great holiday party that helps make a difference in our community. Cheers to all the volunteers and supporters of this year’s www.hohoto.ca …At Molson Coors Canada we’re Proud to Play our Part… cheers @MolsonFerg. I know that @MolsonTonia and @MolsonMoffat will be tweeting from the event. Chat then.
I’m taking a page from @chrisbrogan regarding the follow friday #followfriday posts and activity and shouting out a few folks on twitter that may be of interest to beer drinkers and others following Molson Coors Canada and our beers.
@ohlmedia are leading up to their May playoff runs towards the Memorial Cup being held in Brandon this year. @MolsonCanAmp is the Molson Canadian Amphitheatre located at Ontario Place in Toronto and the hotbed of great concerts all summer long. A big welcome to Canada’s Women’s Hockey team member Jennifer Botterill @jenbotterill. Jennifer is assisting Molson Coors in spreading the good word on responsible choices in Canada. @imagin8tr is Billie Mintz, a colourful and extraordinary documentarian with whom we provided support for his recent message in the bottle episodes promoting responsible drinking messages. The story is very compelling and personally heart wrenching in this case as Billie lost a cousin in a tragic accident a couple of summers ago. Turning now to Tyler at @NHLdigest…a banker by day but totally enthrawled in all things hockey…no doubt he’ll have lots of posts and conversations as hockey playoffs unfold. I would be remiss if I didn’t highlight some of the people on the Molson Coors team who are tweeting on a regular basis…@MolsonTonia who is looking after all of our community relations (and its one big community and getting bigger) for Molson Coors in Canada, @MolsonCaroleB in public affairs and working community and government relations and responsible choice projects, @MolsonBryan who heads up gr/pr in western Canada @MolsonMoffat…leading External Communications in Canada @MolsonMarieke who heads up Public Affairs in Quebec, @MolsonMonique that is a long time steward of our community relations activities and liaison with the Montreal Canadiens and their Alumni, @MolsonMH tackling external communications in the Quebec market @MolsonFK in brand communications and community outreach @MolsonAmir who leads a lot of our community and CR initiatives in Canada as well as GR (Government Relations by the way) @MolsonSeb who leads our internal communications work and employee tools for communicating @MolsonRoss who leads the infrastructure and digital tools for our business @MolsonGraeme who’s managing a lot our connectedness with “Molson Insiders“. OK…I’ll stop there. Hopefully this approach is more helpful than just plunking a lot of @’s into one tweet. Thanks to @Chris Brogan for the recommendation. Cheers to a great weekend everyone. @MolsonFerg
I arrived in Vancouver yesterday, and it feels a little calmer than what I had expected, no major traffic jams to get downtown, or massive crowds on the streets. It is truly the “calm before the storm” feeling. I say that because you can see lots of visitors, media from around the world and their camera crews, you see the official VANOC vehicles roaming the streets. While it seems calm I sense the excitement and the trepidation of everyone I’ve met so far since I got here…the city is ready. Vancouverites are happy and it shows in their display of hospitality everywhere, it will be without a doubt an exciting few weeks! And we want to bring you a piece of it by giving you an inside look at “our” Games.
As the official beer supplier of the Vancouver 2010 Winter Games, Molson Coors and our brands will be under the spotlight at the 2010 Winter Games, and our “Roving Reporter” employees will be bringing you the hottest news direct from Vancouver the site of the world’s most prestigious winter sports competition. You won’t see the sporting events highlight, we leave that to the partner networks, what our employee will be sharing is their insight on our Molson Coors Games. You’ ll see what we do to support our customers, brands and retail events, some of the action at the Molson Canadian Hockey House, our VIP gatherings and receptions at our Vancouver Brewery. The Dispatches will also bring you exclusive interviews with our Molson Canadian/Export Fund Champion athletes, and much, much more. Don’t miss the Dispatches! Every weekday, beginning on Thursday Feb 11, 2010.
Oh yes, if there’s anything you’d like us to report on about “our” games, sort of a special request, please let me or any of us on the team know and we’ll do our best to bring it to you.
Le 20 septembre dernier, Molson Coors était l’hôte d’une dégustation de bière à l’intention des participants de la conférence PodCamp Montréal 2009. Nous sommes fiers d’avoir été un commanditaire Argent de cette conférence très courue d’une durée de deux jours, qui en est à sa deuxième année d’existence et qui porte spécifiquement sur la baladodiffusion et les nouveaux médias.
La décision de commanditer la conférence PodCamp Montréaln’a pas été difficile à prendre, car il s’agissait avant tout d’une occasion sociale animée par un esprit de communauté et par le dialogue – et quoi de plus social que la bière? La conférence PodCamp a aussi permis aux représentants de Molson Coors de s’impliquer au sein de la communauté des médias sociaux et d’apprendre. Nous sommes l’une des entreprises canadiennes les plus audacieuses dans l’utilisation de ces médias pour rejoindre les consommateurs.
En tout, près de 120 invités ont mangé, discuté, dansé et dégusté de la bière, en plus de recevoir gratuitment des accessoires aux couleurs de Molson Ex, Molson Dry, Coors Light, Rickard’s Red, Rickard’s White et Creemore. Le plaisir était au rendez-vous.
Mais pas besoin de nous croire sur parole – jetez plutôt un coup d’œil sur cette vidéo.
Those of you reading this community blog may or may not know that Molson has a number of channels to connect you and our quality beer brands. This popped into my mind last night as we hosted Bob Pearson from the Social Media Business Council of North America at the Third Tuesday Toronto event (no it wasn’t really the third tuesday on the calendar). Molson has been a member since 2007 and we have learned much about connecting and networking with communities on line.
We are a beer company that believes that our business is local. Our brands are enjoyed and local events from coast to coast and in the arctic. Community social events are a great time to enjoy our products, responsibly.
Molson is proud to have been a leader in on line marketing for well over a decade and welcome you to check out http://www.molson.com to connect with our brands or perhaps become a fan of Molson Canadian, Coors Light, or MGD on one of the brand Facebook fan sites.
For communicators, public relations, media and community stakeholders you can follow me on Twitter @MolsonFerg, our community relations coordinator is @MolsonTonia. In Quebec our community efforts are lead by @monique_Molson. For beer drinkers wanting to connect as a Molson Insider you might touch base with @MolsonGraeme. Community events in Western Canada can be channelled to @MolsonBryan and inquiries related to brand and marketing programs to @MolsonMoffat in English Canada. In Quebec for brand and marketing programs conect with @MolsonDouglas . Employees can connect with @MolsonSeb. Exciting times indeed to ensure that we are connected and networking with our various communities. Cheers ! @MolsonFerg
Many of you will recall an event called “Twestival” back on February 12th, 2009. Molson participated in Vancouver, Toronto and Montreal by joining together with fellow folks from Twitterville (those who participate on twitter as a micro blogging community) and raising funds for the clean Charity:Water project in Ethiopia. In Canada, with such an abundance of water, it is difficult to realize that there are those who suffer from a total shortage of the basic human need.
On Monday night @MolsonFerg and I attended #HoHoTo at the Mod Club in Toronto — an interactive holiday party for all the “geeks, phreaks, webheads, twitterfiends, techies, media, marketing, and PR types and all their friends” (hohoto.ca). Seeing that I consider myself one the these “types”, I bought my ticket early and eagerly anticipated a night of holiday cheer with good friends and new friends. Plus, a HUGE bonus to this event is that all proceeds from the ticket sales, raffle sales, photobooth, etc. go to The Daily Bread Food Bank!
During the week leading up to #hohoto, I had been mentioning it to people at Molson. To my delight, our Chief Legal and Public Affairs Officer, Scott Ewart, heard me go on (and on!) about #hohoto and wanted to help out. The goal of the campaign was to raise $25,000 (a challenge from Mayor David Miller), and just as Ferg and I were leaving the office for the Mod Club, Scott said that it would be tragic if the event was just short of the goal…so he gave us a license worth $2000 “if we needed it”. After a quick chat with the organizers the next morning, we topped up the total and #hohoto reached the goal! $25,000 to the Daily Bread Food Bank.
Everything at #hohoto was interactive – it was streamed live to the web and displayed flickr photos, youtube videos and twitter posts. Tweets were posted on huge video screens at the club.
@MolsonFerg, @kaisalech, me (@toniahammer)
I had a great time at the event as did many others. Kudos to all the organizers and the attendees for their community and holiday (and party) spirits.
Molson…Proud to Play our Part. Cheers and Happy Holidays!
