Archive for the Responsible Choices category

Thursday, April 4th, 2013

Captain Awareness says “Take a Stand on Alcohol Awareness”

Together with Hailo and TAXIGUY, Molson Coors was invited to participate in Humber College’s Alcohol Awareness event to promote responsible choices. This year’s theme was superheroes: Don’t Drink and Fly.

The event was all about empowering students to make safe decisions related to alcohol. Throughout the day, over 750 students came through to speak  and engage with a variety of exhibitors including Crime Stoppers/R.I.D.E. (Reduce Impaired Driving Everywhere), Smart Serve, Arrive Alive Drive Sober and the LCBO.

Check out this video the Public Relations postgraduate students created to mark the occasion!

Friday, March 15th, 2013

Nous vous souhaitons une bière bien verte et un retour sécuritaire à la maison

Que vous célébriez la Saint-Patrick dans un bar ou à la maison avec un groupe d’amis, assurez-vous de planifier votre retour sécuritaire à la maison.

Téléchargez l’application COMPOSEUR TAXISVP sur votre téléphone à l’avance afin que vous puissiez joindre une entreprise de taxi locale à l’aide d’une seule touche à la fin de la soirée.

Saluons les choix responsables et au plaisir de vous voir en kilt ce week-end!


Friday, March 15th, 2013

May your beer be green and your trip home safe

Whether you’re celebrating St. Patrick’s Day at a pub or getting together with friends for a night in, be sure to plan ahead for a safe ride home.

Download the free TAXIGUY DIALER app on your phone beforehand so you can connect to a local cab company with just one click at the end of the night.

Here’s to responsible choices and having a whale of a time this weekend!


Tuesday, December 18th, 2012

Safe Holidays = Happy Holidays

Molson Coors Holiday 2012 Campaign

Molson Coors Canada has made “Today is brought to you by last night’s choices. Here’s to making responsible ones.” their tagline to celebrate everyone, which is a majority of us, that do make that responsible choice. Whether it is to call a TAXI at the touch of a button, have a designated driver or stay at a friends if you are out celebrating.

Be the “Hostest with the Mostest” – check out some great hosting tips! Help ensure you and your guests only have enjoyable times and everyone gets home safely.

All the best to everyone for a safe and happy holiday.

Cheers CaroleB

Wednesday, November 28th, 2012

$1-million in taxi fares for Torontonians this holiday

‘Tis the season to be giving, and we’re excited to announce that Molson Coors Canada has teamed up with Hailo to give Torontonians $1,000,000 in Hailo cab fares from now until January 9th!

Together, we want to help make this holiday season the safest yet in one of the busiest cities in Canada by helping people get home safely. We will be distributing $10 vouchers for Hailo taxi fares at 100 restaurants and bars across the city.

Recently launched in Toronto, Hailo is an app-based taxi service that connects users to the nearest cab with two taps on your smartphone. With a current fleet of over 600 cabs (and counting) registered in the Hailo network, you can hail a cab and be on your way safely in a few short minutes.

So be sure to plan ahead for rides home this season and let us know what you’re up to this holiday by tweeting with the hashtag #OneMillionHailos!

Cheers to a safe and joyous holiday!

To download the Hailo app, visit