Archive for the Responsible Choices category

Friday, November 23rd, 2012

You better not cry; you better not pout; cause Holiday R.I.D.E. is out!

MCBC-Ride-Check-Ad 

All motorists stopped will receive road side spot checks and R.I.D.E. CHECKS Reward Booklet.

Yes, it is that time of the year again!  The OPP and Toronto Police Services – Traffic Division were on hand to officially launch the Toronto Festive R.I.D.E. program Thursday November 22nd on Humber College Blvd.  Commencing now until January 2013 you can expect to be stopped for random spot checks anytime of the day or night.

Jennifer Botterill RIDE 2012 

Jennifer Botterill spoke to a packed room on how it will take everyone of us to help make this a safe holiday. Together we spread the message about making Responsible Choices, and our roads will be safe and everyone will have a happy and safe holiday with family and friends.

Remember to call a cab, have a designated driver or stay overnight.  Be safe! 

Happy Holidays Everyone!  CaroleB

Tuesday, October 30th, 2012

Is it a bird, is it a plane? No it’s Molson Coors Super Heroes!

BC Liquor Store Campaign 2012

This Halloween, Carve out a plan to get home safe! Posters displayed in BC Liquor Stores.

Halloween 2012 BC Port Coquitlam

Photo: Wonder Woman Lynda Perovich, Molson Coors Sales Manager, Vancouver, BC and Super Hero at the Westwood Signature Liquor Store.

This is the 5th year that Molson Coors Sales Manager, Lynda Perovich has brought the BC Liquor Store Halloween Campaign to life!  The month long campaign ends with a one night blitz of “Super Heros” distributing Taxi Dollars to remind everyone to get a cab, have a designated driver, walk or stay over at friends when celebrating.  The campaign is more successful every year thanks to our  Molson Coors Super Heros spreading the message!

Super Hero distributing Taxi Dollars 

Photo: Is that Spider Woman?

Congrats Molson Coors Super Hero’s on a job well done!

@MolsonCaroleB

Tuesday, October 23rd, 2012

Encouraging responsible choices and connecting with digital women

This past weekend was an eventful one for me; my feet are still hurting but it was worth it! I had the opportunity to connect with many very influential digital women at the 2012 She’s Connected Conference in Toronto, and attended the Ryerson Rams Men’s Hockey home opener for the launch of our new responsible drinking program at the Mattamy Athletic Centre.

Friday night, we kicked off the ‘Responsible Ram of the Night’ program where fans have the chance to win a prize pack during men’s and women’s OUA hockey games held at Mattamy AC. The goal of this new initiative is to drive awareness and encourage responsible choices at the athletic centre and on campus.

It was a sold out game and the crowd was pumped all night despite the Rams’ 5-3 loss to the Queen’s Gaels. We awarded our first ever Responsible Ram of the Night in the third period with a sweet prize pack consisting of gas cards, TAXIGUY dollars and other Molson Canadian goodies. Just check out how happy the winner Jay looked!

Earlier that day, @MolsonTonia and I were at Day 1 of the She’s Connected Conference chatting about social media with an enthusiastic group of digitally inclined women. We had our very own Molson Canadian 67 Social Lounge where we sampled our beers, erected a green screen photo booth, and held several beer and cheese pairing sessions during the two-day conference.

The beer and cheese sessions were a hit. The ladies loved it and they all walked away with a little more knowledge about beer thanks to our Beer Reverence Team. We even turned quite a few non-fans of beer onto Molson Canadian 67 Sublime!

All in all, it was an awesome (but very tiring) weekend! Here’s to the next one!

Cheers,
@MolsonMelisa

Wednesday, August 29th, 2012

Cellphone – check; Organizer – check; Taxi Dollars – check

 Molson Coors Campus Football Poster

Molson Coors Campus Snow Boarder Poster 

It’s back to school time at universities and colleges across Canada.  Where did the summer go?  We’re celebrating back to school with a couple of campus programs to encourage responsible drinking

Molson Coors Campus DD Poster 

First, we’re recognizing all those awesome people that choose to be designated drivers.  Our team across the country will be at events offering bracelets and chances to win fuel cards to DD’s.  It’s our way of saying thank you for making the responsible choices and helping out your friends.

TAXI APP larger-button 

And let’s not forget about our free TAXIGUY app that is now even better because it uses GPS  to connect you to the nearest cab in the network.   Download it today at taxiguydialer.com.

MolsonCoors wishes all students a great school year! Cheers and here’s to responsible choices.

@MolsonCaroleB

Monday, August 20th, 2012

Need a Taxi Fast? Call Blue Line Taxi

Blue Line Taxi 2012 

Photo L-R: Elgili Ahmed , Krystle Hughes , Elda Jones and Bill Cranston

Thanks to Justin Raymond and Cosi Neumann of TAXIGUY Inc., for being our Guest Bloggers today to congratulate Hamilton’s Blue Line Taxi!

Blue Line Taxi of Hamilton, ON has partnered with TAXIGUY for over 8 years now and we’re very happy to have them on board! Our goal at TAXIGUY is to increase accessibility to taxicab services in all cities and towns across Canada – making safe transportation an easy option for everyone – and Blue Line Taxi is making that happen through their enthusiasm and commitment to safety! Way to go Blue Line, we’re so proud to be working with you!”

Congrat’s Blue Line!  Download our FREE Taxi App at Taxiguydialer.com and get a cab with the touch of a button!

Cheers!

Molson CaroleB

Thursday, July 19th, 2012

Catch the Number One “ACT” in Orillia!

2012 Thank You Contest June winner ACT Taxi

Photo L-R: Mike, Cath (manager), Vern, Al and Susan

Congratulations to Team ACT of Orillia!  On behalf of all of us at Molson Coors “Thank You”!

ACT Manager Cath and her team at All Canadian Taxi have been great partners over the years, constantly displaying their dedication to TAXIGUY and our commitment to safe transportation.

Our goal at TAXIGUY is to increase accessibility to taxicab services in all cities and towns across Canada, making safe transportation an easy option for everyone.

We are extremely proud to be working with ACT Orillia!

Cheers and keep up the great work!

CaroleB

Wednesday, July 11th, 2012

It’s a “Family Affair” @Barrie Taxi!

2012 Thank You Contest Barrie Taxi May Winner

Photo L-R:Tom Watson-Giles (Manager), Lorraine McLean, Lorraine Ellery, Catherine Watson-Giles, and Jesse Watson-Giles

Way to go Barrie Taxi! Thank you from all of us at Molson Coors for all you and your dedicated drivers do day after day!

Cheers, CaroleB

Manager Tom Watson-Giles and his team at Barrie Taxi have been an amazing partner, right from the beginning. A family company that has been with TAXIGUY for 8 years, we are very proud to work with Barrie Taxi!

Here at TAXIGUY we strive for easy accessibility to safe transportation all across Canada, and we want to make safe transportation a simple option for all! Way to go Barrie Taxi!

Justin and Cosi of TAXIGUY Inc.

Join in on the conversation with Barrie Taxi by visiting Facebook: www.facebook.com/BarrieTaxiLtd
Twitter: @BarrieTaxiLtd.