Molson in the Community

Stratford, ON

Photo L-R: Michael Dack, Transit Manager; Jeff Carr and Kevin Britton, Molson Coors Canada; Mayor Dan Mathieson, City of Stratford

I met up with Kevin Britton and Jeff Carr yesterday at City Hall to announce the partnership between the City of Stratford and Molson Coors Canada “We’re Picking Up Your Fare” this New Years Eve.  Free transit service will be offered on all transit bus routes from 6 p.m. on New Year’s Eve until 3 a.m. For transit route and schedule information, users can visit City of Stratford.

Ottawa, ON

Photo L-R: Alain Mercier, General Manager of Transit Services; Steve Monuk; Ted Wainright, MMolson Coors Canad and Cothers Against Drunk Driving; Councillor Alex Cullen; Mayor Larry O’Brien; Jeremy Majors, Molson Coors Canada

Molson Coors Canada is Taking You Home for the Holidays. That’s right, we’re sponsoring free transit programs on New Year’s Eve in several key Canadian cities and distributing over $8,000 in TAXIGUY Dollars to recognize and celebrate those that chose to make the responsible choice this holiday season. It’s our way of offering you a safe return home after holiday celebrations.

Molson Coors Canada’s Taking You Home for the Holidays campaign officially started Dec. 8 when we launched www.jingleheads.ca. It helps raise awareness and applaud those who choose to drink responsibly and make the responsible choice during the holidays. The website allows users to customize an e-card and send a special message to a friend, family member or colleague to thank them for being a great friend, a designated driver or letting them crash on their couch.

This was but the first piece of our campaign. Since Dec. 15, we’ve been very active across the country.

Taking You Home for the Holidays includes the sponsorship of free transit service on New Year’s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. We’re also active in Quebec through our Molson Angels, as well as in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars – the National Taxicab Currency for Canada.

In fact, we’re spending over $130,000 to help raise awareness and support communities across the country in our effort to encourage responsible drinking this holiday season.

The holidays are a time when safe travel becomes that much more important because we often make a point of traveling to meet family, friends and co-workers in holiday social settings, so we’re proud to play our part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

The New Year’s Eve transit programs offer free public transportation on the transit system on New Year’s Eve to help ensure people get home safe after ringing in the New Year. It encourages everyone to plan to get home safe by letting public transit be their designated driver.

The Molson Angels’ mission is to educate as many consumers as possible about the benefits of planning their safe return home, whether that means taking a taxi, public transportation, or riding with a designated driver. This year, during the two weeks prior to the holiday season, the Molson Angels have been touring some thirty resto-bars in Montreal and Quebec City to distribute $5 discount coupons for taxi service to bar managers, who will distribute them to their customers upon request. This initiative will help the Molson Angels encourage consumers to make a responsible choice during a time of the year when alcohol consumption increases.

Since Molson Coors Canada is a founding member of TAXIGUY – a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number (1888TAXIGUY) – we’ve partnered once again to offer $5 TAXIGUY vouchers to customers as a friendly reminder to plan a safe ride home on during the holiday season. Molson Coors Canada employees are spreading the holiday cheer by visiting local licensed establishment in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, this holiday season to distribute over $5,000 in TAXIGUY Dollars.

As you can tell, we’re very active this holiday season. Help us spread the word. Encourage your friends, families and colleagues to make the responsible choice to get home safely after this holiday season. Cheers and Happy New Year! Carole

A responsible choice video message for the holiday from Jennifer Botterill who received  yesterday confirmation that she’d be on Canada’s National Women’s Team at the 2010 Olympic Winter Games in Vancouver, B.C.

For Jennifer it means  she will compete in her fourth Olympic Winter Games where she along with Canada’s National Women’s Hockey Team will attempt to win her third-straight gold medal at the Winter Olympics, having done so in 2002 (Salt Lake City, Utah) and 2006 (Turin, Italy).

On behalf of Jennifer and from all of us here at Molson Coors Canada we wish you a safe and happy holiday season. Here’s To Responsible Choices.

Salut!

@MolsonSeb

Les mercredi 17, jeudi 18 et samedi 19 décembre, nos équipes d’Anges Molson Coors ont fait la tournée d’une cinquantaine d’établissements répartis à Montréal, Québec et Sherbrooke afin d’encourager les consommateurs à opter pour un moyen responsable et sécuritaire de retourner à la maison.

Les Anges Molson Coors ont ainsi remis près de 1,500 coupons-rabais de taxis aux gérants des établissements, pour le bénéfice de sa clientèle. Les Anges ont été nos messagers pour un magnifique Temps des Fêtes en compagnie de leurs proches, tout en remettant des  cartes de souhaits affichant notre numéro unique et sans frais:

1 888 TAXISVP disponible dans tout le pays

Je me joins donc à nos Anges Molson Coors pour vous souhaiter des célébrations des Fêtes en toute sécurité! Personnellement, je salue ceux et celles qui propageront ce message d’encouragement.

JOYEUSES FÊTES  (ho!ho!ho!)

Pour d’autres photos en action:  http://www.flickr.com/photos/molsonblog/sets/72157623050038054/

Photo L-R:  Nick Di Donato, President Liberty Entertainment, Adam Giambrone, TTC Chair, Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada

Ferg, Tonia and I were up and at’em early to announce that Molson Coors Canada will help Torontonians get home safetly on New Year’s Eve once again this year.  Molson Coors will support the TTC’s free New Year’s Eve transit service, celebrating Toronto residents who choose to make the responsible choice and arrive home safely after ringing in the New Year.  The service will be offered from 12:01 a.m. (January 1, 2010) until 4 a.m. It is expected that over 100,000 people will ride the TTC during this time.

We are happy to partner with the Toronto Transit Commission, the Liberty Entertainment Group and the other sponsors to help Toronto residents make the responsible choice this New Year’s Eve.  Let TTC be your designated driver this New Year’s Eve.

This sponsorship is part of its 2009 Taking You Home for the Holidays campaign, which includes the sponsorship of free transit service on New Year’s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. The campaign will also be active in Quebec through its Molson Angels, as well as in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars – the National Taxicab Currency for Canada.

What’s important to us at Molson Coors Canada,  is that our products are consumed in a responsible way by all those who enjoy them. Responsible drinking and celebrating responsible choices is something that is on our agenda 24 hours a day, 365 days a year.

Molson Coors Canada is proud to play its part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

Cheers and Happy Holidays, CaroleB

At this time of year there is raised awareness about the need for people to think about making responsible choices. Even Santa, who we’ve got to assume is much older than the required legal drinking age, can spread the good message about responsible choices. I think there is greater awareness given the amount of festive joy, hospitality, visiting and travel that takes place around the holiday season. People have a chance to reflect upon the year over a glass of beer with family, friends and neighbours. Although Molson Coors

tends to promote responsible choices throughout the year, we also  focus on the holiday season as a time to raise further awareness for responsible choices. This holiday season we will encourage our employees to ensure that they are making responsible choices as well as spreading the word to customers and beer drinkers from coast to coast to coast. Our on line jingle heads message allows you to have some fun in spreading this important message. We also continue our partnership with Taxi Guy for a convenient way to ensure a safe ride home is at your finger tips. In several municipalities across the country we’ll assist with “free ride home” on New Year’s eve. From all of us at Molson we wish you a safe and joyous holiday season. Here’s To Responsible Choices. Cheers @MolsonFerg