Archive for the Our Beer Print category

Thursday, October 17th, 2013

Bringing clean drinking water to Bihar

Our brewery in India is located in the state of Bihar, home to more than 100 million people. Once prosperous, Bihar is now battling issues such as illiteracy, inadequate access to safe drinking water and poor sanitation coverage. Surveys show that only 14% of households have access to a toilet facility and only 8% of Bihar’s 290 schools have water and sanitation resources.

Bihar1  Bihar2(Photo Above: President of Molson Coors International Kandy Anand, and Chairman of Cobra Beer Karan Bilimoria, inaugurating the new well in a village near our brewery in Bihta)

We wanted to improve Our Beer Print and make an impact in our local community, so our team in India partnered with Water For People to build a fresh water well down the street from our brewery. The new well opened last month and will serve 500 families with safe drinking water. Our team also built a new toilet block and hand washing facility at the local school, which is helping to improve attendance.

We are very proud to be part of this project which will save lives, improve education and reduce the number of people suffering from water and sanitation-related diseases.

What is Water For People?

Water For People Logo

Water For People looks for creative, sustainable ways to help communities build and maintain their own reliable, safe water systems. Our project is a small part of their Everyone Forever Program, which has some audacious objectives:

  • Increase water supply coverage from 57% to 100% (over 4 years)
  • Increase water and sanitation coverage in schools from 8% to 100%
  • Encourage hygiene behavior change through education

Water For People - Change That

Wednesday, September 25th, 2013

Our Beer Print successes keep on coming!

Following on the heels of our success in being named Global Beverage Sector Leader on the Dow Jones Sustainability Index (DJSI), Molson Coors learned that the good news about Our Beer Print just keeps on coming.

Yesterday, Molson Coors was named as a company leading on climate change transparency with regard to the quality of climate change data we share through CDP, the world’s only global environmental disclosure system.

Climate Disclosure Leader 2013

For the third year, Molson Coors has achieved a position of leadership in CDP’s S&P 500 Climate Disclosure Leadership Index (CDLI). This is an honor that further recognizes Molson Coors for our world class Corporate Responsibility and shows we are shrinking our negative Beer Print. Recognition of CDP Disclosure Leadership also demonstrates our focus on improving systems and transparency throughout our supply chain, driving results in efficiency and sustainability.

“We’re proud to be included in the Climate Disclosure Leadership Index, which underscores the priority we place on driving sustainability and letting our shareholders and stakeholders know how we’re doing,” said Peter Swinburn, Molson Coors President and CEO. “Increasingly, we realize the importance our positive Beer Print matters to our retail customers and brand consumers.”

For more details about our corporate responsibility efforts, visit www.molsoncoors.com/en/Responsibility

Tuesday, September 17th, 2013

Community and “Our Beer Print”

Ferg at taps

Français

Community Engagement”…sounds impressive doesn’t it! With nearly 30 years at Molson Coors, I’ve come to realize that our commitment to community and desire to keep communities strong and vibrant is something that is at the heart and soul of our company. That heart and soul comes from our people and how we together help contribute to our greater community.

Let’s face it; the beer business is not something you leave at your desk at the end of the day. You take “it” home and out to your community. Whether it’s a social function with friends, an after party to raise funds for a cause, a sponsorship for the local league, a commitment to environmental care, or safe and secure neighbourhoods…the beer business is about community, inherently.

At Molson Coors we have long standing family traditions in giving back. One of our family founders, John Molson said to a group of his people gathered in the early 1800s that “we are all members of a larger community, which depends on everyone playing a part.”

Molson-Community

When I look across our business, I see that as a company and through our people we do play our part. There are numerous examples of where we have invested in our communities as a company with and through our people. In Canada we support our people with a paid day off while volunteering for a non-profit or charitable cause. A similar program exists in the Czech Republic where over 150 employees participated in 2012. At MillerCoors in the USA, employees spent more than 53,000 hours in 2011 supporting their communities. In Canada we match our employee charitable donations to a maximum of $5,000 per annum and double match if our people play a leadership role.

Community engagement examples are numerous and varied across our business.

In Croatia a “Night of the Museums” shines a light on history and heritage. In Bulgaria “My City – My Home” instills civic pride. In Hungary consumers attending festivals learn about being environmentally aware by witnessing beer cans being turned into jewellery. At the Trebjesa Brewery in Montenegro we make donations to local hospitals and persons with disabilities. In Romania we are involved in a campaign to help festivals be more environmentally friendly by informing festival goers about the importance of separating waste. It’s no doubt that our community engagements have contributed to us landing the “top employer” designation in Serbia and Canada.

Molson-Community2

In the UK our employees share a passion to make a difference through a commitment to Whizz-Kidz, giving kids with disabilities their own independence. At our head office in Denver we continue to step up efforts for the United Way and at our head office in Montreal, Guy Lafleur Awards encourage youth to undertake excellence in academics and sports.

Community is about connecting together, enjoying a nice cold beer while toasting accomplishments with neighbours, family and friends. Through these occasions and engagement in our community we are all helping to grow our positive Beer Print.

Cheers!
@MolsonFerg

 

« Engagement communautaire »… voilà un terme impressionnant, n’est-ce pas? Durant ma carrière de près de 30 ans chez Molson Coors, j’ai réalisé que notre engagement envers les communautés et notre désir de maintenir la vitalité et le dynamisme au sein de celles-ci constituent le cœur et l’âme de notre entreprise. Cette force vitale provient de nos employés et de nos efforts collectifs pour contribuer au mieux-être des communautés.

Soyons réalistes. Le commerce de la bière n’est pas quelque chose qu’on laisse simplement au bureau à la fin de la journée. La bière est présente à la maison et au sein de votre communauté. Qu’il s’agisse d’une activité entre amis, d’une fête visant à recueillir des fonds pour une cause, de la commandite d’une équipe sportive locale, d’un engagement à protéger l’environnement ou un voisinage sûr… le commerce de la bière touche l’ensemble d’une communauté.

Chez Molson Coors, redonner à la société est une tradition familiale de longue date. Au début des années 1800, John Molson, l’un de nos fondateurs, déclarait à un groupe de ses employés : « Nous faisons tous partie d’une communauté élargie qui dépend de la contribution de chacun ».

Molson-Community3

Lorsque je jette un coup d’œil sur nos activités, je vois une entreprise et des employés qui apportent leur contribution. Il y a de nombreux exemples où nous avons investi dans nos communautés en compagnie de nos employés et par leur entremise. Au Canada, nous offrons à nos employés une journée de congé payé lorsqu’ils font du bénévolat pour un organisme sans but lucratif ou de bienfaisance. Un programme similaire existe en République tchèque, où plus de 150 employés ont participé en 2012. Aux États-Unis, les employés de MillerCoors ont consacré plus de 53 000 heures à appuyer leur communauté en 2011. De plus, au Canada, nous versons un montant équivalant aux dons de charité de nos employés, jusqu’à concurrence de 5 000 $ par année, et nous versons un montant équivalant à deux fois les dons de nos employés lorsque ceux-ci jouent un rôle de leadership.

Les exemples d’engagement communautaire sont nombreux et variés à l’échelle de notre entreprise.

En Croatie, la « Nuit des musées » souligne l’histoire et le patrimoine. En Bulgarie, l’événement « Ma ville. Mon chez-moi. » favorise la fierté civique. En Hongrie, les consommateurs qui prennent part à des festivals sont sensibilisés à la cause environnementale en découvrant la transformation de canettes de bière en bijoux. À la brasserie Trebjesa du Monténégro, nous faisons des dons à des hôpitaux locaux et à des personnes handicapées. En outre, en Roumanie, nous participons à une campagne visant à aider les festivals à être plus respectueux de l’environnement en informant les visiteurs de l’importance du tri des déchets. Il ne fait aucun doute que notre engagement communautaire nous a aidés à décrocher le titre de « meilleur employeur » en Serbie et au Canada.

Molson-Community4

Au Royaume-Uni, nos employés souhaitent avoir un effet positif en s’engageant à l’égard de Whizz-Kidz, un organisme de bienfaisance qui aide les enfants handicapés à acquérir leur indépendance. À notre siège social de Denver, au Colorado, nous continuons à intensifier les efforts pour aider l’organisme United Way (équivalent américain de Centraide). À notre siège social de Montréal, nous soutenons les Prix Guy-Lafleur qui encouragent les jeunes à viser l’excellence dans leurs études et dans les sports.

La communauté est un rassemblement de citoyens, une occasion de prendre une bonne bière froide tout en soulignant les réalisations en compagnie de nos voisins, notre famille et nos amis. Dans le cadre de ces occasions et de notre engagement à l’égard de la communauté, nous contribuons à accroître notre empreinte positive.

Santé!
@MolsonFerg

Thursday, September 12th, 2013

A Hat Trick of Success for Our Beer Print

This week we found out that Molson Coors has been named Global Beverage Sector Leader on the Dow Jones Sustainability Index for the second year as well as maintaining its listing on the World Index for the second consecutive year and North America Index for the third consecutive year.

Brewing-Great-Beer-Beginning

“Molson Coors has focused on continuing to improve ‘Our Beer Print‘, which recognizes our impacts on our communities, people and environment. Through 2013 we have developed Our Beer Print further to engage through our brands and partner with our customers to have greater influence and contribute to the company’s growth,” said Peter Swinburn, Molson Coors President and CEO.

This recognition from the Dow Jones Sustainability Index (DJSI) has always been one of our key measures of success for world class corporate responsibility. As we have moved forward as a business, and as our goals have evolved, so have our Corporate Responsibility ambitions.

Cheers to Our Beer Print!

DJSI_Member_Logo

Tuesday, September 10th, 2013

Our Beer Print Month: Alcohol Responsibility

We’re successful when our products are consumed in the right way

We are privileged to work in one of the most dynamic, exciting branded industries I can think of. I still get a buzz watching the delighted reactions of new friends and acquaintances light up when they ask what I do: “I work in the beer business!

Proud words and weighty words. Working in the beer business is a career that comes with important additional social responsibilities – a promise to brew and sell our products ethically and responsibly; a commitment to tackle excessive, irresponsible and underage drinking and, on a personal level for all of us, a duty to model sensible drinking behaviour in our families and communities.

Molson Angel Designated Drivers

When we came together with the former Starbev organization to form Molson Coors Europe, we found new colleagues with a value set remarkably similar to Molson Coors and a very consistent responsibility message to consumers: don’t drink and drive.

In Croatia, Zagrebacka Pivovara’s goal is to be the main voice of responsible drinking and the company has a long term commitment to its “Think – don’t drink and drive” campaign which educates consumers on responsible drinking through panel discussions and billboard advertising.

Likewise, in Czech, the Staropramen brand has worked closely with Czech Police on the successful “Leave the Keys in Your Pocket” project and, more recently, the industry’s “Let’s agree who drinks and drives” campaign.

The Borsodi Brewery in Hungary is an active member of the Hungarian Breweries Association’s JOFEJ campaign, “The Sober Responsible Driver Program” which has reached thousands of youngsters through special activities in night clubs.

Alcohol Is a Bad Driver koncert Partibrejkersa

Alcohol Is a Bad Driver” is the award-winning CR campaign from Kamenitza AD in Bulgaria which focuses on raising society awareness of the dangers of drinking and driving, notably through special “alcohol” goggles which simulate different levels of blood alcohol content.

In Montenegro, Trebjesa has been donating breathalyser kits to police for many years and offers free public transport for visitors to music events sponsored by the company.

koncert Partibrejkersa

Apatinska Pivara, in Serbia, has focused its key efforts on educating consumers about the risks of combining alcohol with driving – “When I drink, I don’t drive” – an award-winning programme which has been integrated with the company’s music events; and on raising awareness of the dangers of underage consumption through the “18+ consume responsibly” campaign.

TAXIGUY Dialer and Responsible Choices

TaxiGuy is a unique partnership to stop drinking and driving in Canada. Since its inception in 1998, the program has helped over 3 million Canadians get home safely, and has been recognized as a key social marketing tool in the overall fight against drunk driving by countless stakeholder organizations. Molson Coors was also the first beer company in Canada to feature a ‘Stamp of Responsibility’ on products which you’ll eventually see on all our packaging.

Our Beer Print Commitment Panel

Similarly, in the UK and Ireland, Molson Coors has rolled out innovative secondary packaging which features an Our Beer Print Commitment Panel with information about responsible drinking and the environmental and social impacts of our products and directs consumers to our Corporate Responsibility website. We’re also leading the industry in developing the lower alcohol category in the UK, supported by excise incentives for lower strength beer, and have been recognised by the UK Government and European Alcohol & Health Forum.

Hopefully, this gives you a taste not only for how much we have going on in the Alcohol Responsibility space, but also how integrated and complementary such activities are with the objectives of our business.

After all, they are one and the same.

Cheers,

Scott Wilson, Chief Corporate Affairs Officer Molson Coors Europe