Saturday, April 18th, 2009
One of Molson’s very talented National Mentoring Program students, Yasmin Khaleghi ,was responsible for organizing a fashion show last weekend, which Molson sponsored. Thanks for recapping the night/event for us Yasmin! Cheers, Tonia.
Yasmin: On Sat Mar 28th, we had a fashion show that I had personally organized in support of the Canadian Breast Cancer Foundation with all the proceeds being donated to the organization. The event is an annual fashion show called U of T Next Top Model, intended to bring awareness about Breast Cancer to the campus and getting university students involved in a fun, sophisticated activity, show casing the designs by some of the finest designers and well-known boutiques across the city.
I had 20 models, 10 male and 10 female presenting the clothing lines from brands such as FCUK and American Apparel, and boutiques such as Over the Rainbow and Poise, and a special collection designed by an up and coming local designer by the name of Salem Moussallam under the brand “Hibebe”. The event was an absolute success attracting hundreds of students and creating a well put together and fun event for everyone to enjoy and remember.
We are extremely thankful to Molson, who kindly sponsored this great event for us and made it all happen.
Monday, April 13th, 2009
Thanks to Emily Dimytosh, NMP student at Queen’s University, for taking the time to write a guest blog post. Emily will be connected with Protect Our Water and Environmental Resources (P.O.W.E.R.) this summer and mentored Ryan Stewart, Molson Field Marketing Manager. Cheers, Tonia
On Friday April 3, the NMP team gathered for its second speaker’s luncheon. Mentors, mentees, charities, and Molson’s staff were delighted to be joined by His Honour David Onley, Lieutenant Governor of Ontario. His Honour stressed the importance of vision in leadership, and heard from both mentees and charities on their strategic plans for the summer. His Honour also emphasized the significance of mentorship, sharing his personal experiences with mentors and applauding the NMP for cultivating these relationships among today’s youth.
Thank you to His Honour for such inspiring words, especially with T-Minus 3 weeks until projects launch.
– Emily Dimytosh
Thursday, March 12th, 2009
The Toronto and Queen’s NMP students, Mark Dailey, Molson Mentors, Community Partners and a few others!
The second year of the National Mentoring Program (NMP) has started with a group of new, excited young students from across Canada. Amir was out east last week at DalHousie to meet with the students, their Molson mentees and the charities. I joined the U of T and Queen’s Uni. NMP’ers at the Board of Trade last Friday for a very delicious lunch (thank you for the veggie options Mary!) and a guest appearance from Mark Dailey, Citytv News Anchor.
Scott: Ready to rock – about to into Mark
Molson’s Chief Legal and Public Affairs Officer, Scott Ewart addressed the students and introduced Mark who gave the students a brief overview of his philanthropic past, present and future – truly inspiring. His work in the community stretches over years, working with Big Brothers/Big Sisters, the Salvation Army, a spokesperson for the Prostate Cancer Research Foundation, and many more – a great inspiration to the students (and the rest of us!) who are about to embark on a community development and leadership journey.
Thank you to Mark for taking the time in his busy schedule to join Molson and the NMP.
Signing off…. @toniahammer, #theNMP
Monday, May 12th, 2008
Last week, the Canadian Administrators of Volunteer Resources (CAVR) and the Professional Administrators of Volunteer Resources (PAVRO) joined together for its annual conference at the Sheraton in Hamilton, ON. Molson was invited to join in the conversation on a panel format.
Scott Ewart, Molson’s Chief Legal and Public Affairs Officer was there along with four other panel members to discuss challenges, opportunities and issues impacting volunteerism in their sector, as well as their vision of the future of volunteerism. Other panel members:
I was lucky enough to join Scott in Hamilton and listen to (and video! — below) some of the panel discussion. One of the most interesting topics that Scott discussed was the concept of 3-dimensional philanthropy, a model of philanthropy from Mary Donohue, founder of the National Mentoring Program. Watch the video below to learn about Molson’s 3-dimensional involvement.
Wednesday, June 20th, 2007
This question comes up all the time – how do you apply traditional marketing metrics to community investment? How can you actually measure the impact of time spent volunteering or the impact of a one-time donation to fight AIDS or a clean water drinking initiative in Africa?
Well, skeptics, there is hope. Aside from measures like employee satisfaction, positive press, and all the stuff one normally looks at (all valuable information), sites are offering cause-specific calculators that give you more drilled-down, and some might argue, more socially impactful information.
Take, for example, the Calvert Foundation. They have a “calculate your impact” tag at the top of their website, different from the much hyped Zero Footprint calculator. This one attempts to calculate the actual social return on your investment. For example, when I punch in a $5,000 donation, one-time, to a micro-lending organization in the domestic U.S., my social return on investment would finance 15.6 micro-enterprises and create 31.13 jobs – a calculation everyone understands.
A growing body of evidence suggests that a company’s role in its community can be a factor in increasing profitability, strengthening company brand and reputation, elevating employee morale and customer loyalty, increasing market knowledge, attracting and retaining employees, and encouraging product innovation, among others. These factors are already measured by a series of stringent factors, like actual amount donated per employee, amount of volunteer hours, and end results.
But as the advent of these online calculators continues to pop-up, the calculations and metrics that are applied to these initiatives will surely increase. And accordingly, so will everyone’s ability to measure their impact.