Nothing better than planting a thousand trees and then relaxing over a cold beer right? Well, that’s just what we did today.
Molson Coors employees across Canada participated in a key program called the Molson Canadian Red Leaf Project – a commitment to positively impacting the Canadian environment in communities from coast to coast, incorporating tree plantings, urban greening projects and shoreline cleanup efforts.
We had seven events take place from 9:00 – noon in Vancouver, Calgary, Regina, Winnipeg, Toronto, Montreal and Moncton (St. John’s coming up end of May). 350 employees rolled up their sleeves and got their hands dirty planting the first 1,000 trees of the eventual 100,000 that will be planted in communities of need across Canada throughout the summer.
Each of today’s planting locations across the country was chosen strategically based on needs in the local area, as the trees planted will provide long term benefits such as watershed protection, providing habitat for local wildlife, reducing noise pollution and beautifying the area. Photos from all the events
How can YOU get involved in Molson Canadian Red Leaf Project?
While participating in a community event is reward enough for many people, some Molson Canadian Red Leaf Project initiatives come with an added bonus - attending a local concert taking place afterwards. The first 100 people to sign up and participate in local cleanup efforts will be able to attend:
|Dauphin’s Country Fest||Dauphin, MB, June 30-July 2|
|Canada Day – Live Lounge||Ottawa, ON, July 1|
|Merritt Mountain Music Festival||Merritt, BC, July 7-10|
|Roger’s Sarnia Bayfest||Sarnia, ON, July 8-10 & 14-17|
|Cavendish Beach Music Festival||Cavendish, PEI, July 8-10|
|Craven Country Jamboree||Craven, SK, July 14-17|
|Rock the Park||London, ON, July 22-24|
|Big Valley Jamboree||Camrose, AB, July 28-31|
|Queen West Music Fest||Toronto, ON, August 20|
To help make Molson Canadian Red Lead Project a success, we have three key partners in our inaugural year:
|Tree Canada – Through partnership with Molson Canadian will work with Tree Canada to plant 100,000 trees in areas of need throughout Canada.|
|WWF - Molson Canadian will rejoin WWF in the Great Canadian Shoreline Cleanup, a nation-wide event that saw 47,000 people participate in 2010 to clean the shores of lakes, rivers and oceans in their local communities.|
|Evergreen - An organization whose mandate is to make cities more liveable, Evergreen will work with Molson Canadian on a series of urban greening projects in select communities across Canada.|
Those wishing to participate in any of the community events in their area can get involved by visiting www.RedLeafProject.ca or www.facebook.com/MolsonCanadian to sign up. Follow along on twitter #molsonredleaf