Archive for the Molson Coors Community Cheer category

Wednesday, May 23rd, 2012

New bleachers for the Ianson Park Ball Diamond in Greenbank!

Greenbank Hall & Park Board Committee

Check out the new bleachers installed at Ianson Park in Greenbank, Ontario! The Greenbank Hall and Park Board Committee recently replaced the thirty year old rusted bleachers for their ball diamond with the help of a $15,000 grant from Community Cheer.

Four new bleachers with a capacity of 50 spectators each are now available for people to enjoy. The local community of Scugog can safely and comfortably cheer on their family and friends during the daily baseball games. The committee is looking forward to hosting their annual slow-pitch tournament where profits are used to maintain and improve the park and its facilities.

We’re happy to be able give back to a community where their community hall and parks are the heart and soul for both social and athletic undertakings.

Tuesday, May 15th, 2012

605 Cheers and $60,000 for Lewisporte’s new oval running track in support of healthy active living

Lewisporte 2012

The Kinsmen Club of Notre Dame and the Lewisporte Lions Club in collaboration with the 2012 Come Home Year Committee were among one of the 21 recipients who shared in the $1-million community grant through the Molson Coors Community Cheer program this year.

The Lewisporte community helped gather 605 cheers in support of a project that sought funding to develop a walking and running track around an existing soccer pitch to commemorative the town’s Come Home Year. The track will also serve as a venue for a host of active living activities such as Special Olympics training, school track events, Relay for Life and other non-profit walk fundraisers.

With the $60,000 donation from Community Cheer, the committee is aiming to complete the new track by August – just in time for the start of Lewisporte’s Come Home Year celebrations!

Wednesday, March 21st, 2012

2012 Molson Coors Community Cheer donations total $1 million

More than 100 communities across Canada applied to receive funding for their community projects from Molson Coors Community Cheer, and today, Molson Coors is announcing the 21 projects that will receive a piece of the $1 million fund.  Since the program’s debut in September 2011, applicants were encouraged to rally support from their community in the form of garnering “cheers” (votes) for their project at The cheering support of Canadians lead to 35 Finalists (projects that received 225 cheers or more) which were then evaluated by the Molson Coors Community Cheer committee based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“The fantastic response for Community Cheer has exceeded our expectations. We saw an incredible number of impactful community supported projects in this year’s program,” says Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada.  “Through Community Cheer we are continuing to invest in Canadian communities as we have done for over 225 years, since our founder John Molson opened the brewery in 1786. We are thrilled to be able to make a difference in 21 more communities this year.”

The successful projects focus on building active, social and vibrant communities in Canada and range from building sports and recreation centres, swimming pools, parks, hiking trails and skating rinks. The 21 projects are currently featured online at

The funding recipients have been notified and the brewer is looking forward to celebratory festivities with each group.

“The whole community is buzzing with excitement! Thank you Molson Coors Community Cheer so very much for creating such a spirited way of connecting people together and supporting a project that is at the heart of our recreation and social gatherings. It’s fantastic!” says Tamara Liddle, Community Cheer Project Leader in Wawa, ON.

Congratulations to the 2012 Molson Coors Community Cheer funding recipients:

Wednesday, March 21st, 2012


Plus d’une centaine de communautés de partout au pays ont fait une demande de financement relativement à l’un de leurs projets auprès du programme Molson Coors salue la communauté. Aujourd’hui, Molson Coors dévoilera les 21 projets qui recevront une part de ce fonds d’un million $.  Depuis le début du programme en septembre 2011, les demandeurs étaient encouragés à obtenir l’appui de leur communauté sous forme de «saluts» (votes) pour leur projet à Suite au soutien des saluts des Canadiens, 35 finalistes ont été retenus  (projets qui ont reçu au moins 225 saluts) et ont ensuite fait l’objet d’une évaluation par le comité Molson Coors salue la communauté basée sur les quatre points suivants :

  1. Le nombre de « saluts » et l’importance de l’appui de la communauté.
  2. La capacité du projet à respecter les critères d’admissibilité.
  3. Le projet doit répondre aux valeurs de Molson Coors.
  4. Les répercussions sociales positives du projet sur la communauté et sa capacité de remporter du succès.

«L’intérêt manifesté par la communauté envers le programme Molson Coors salue la communauté a surpassé nos attentes.  Nous avons remarqué un nombre incroyable de projets saisissants appuyés par les communautés dans le programme de cette année», affirme Ferg Devins, chef principal des Affaires publiques, Molson Coors Canada.  « Molson Coors salue la communauté nous permet de poursuivre notre engagement envers les communautés canadiennes, fidèle à notre engagement il y a plus de 225 ans, c’est-à-dire depuis que John Molson, notre fondateur, a ouvert la brasserie en 1786. Nous sommes très heureux de pouvoir faire une différence dans 21 autres communautés cette année. »

Les projets retenus sont axés sur la création de communautés actives, sociales et dynamiques au Canada sous diverses formes, depuis la construction de centres sportifs et de loisirs jusqu’à l’aménagement de piscines, de parcs de sentiers pédestres et de patinoires.  Les 21 projets retenus sont annoncés sur notre site web au

Les récipiendaires du programme ont été avisés et le brasseur se fera un plaisir de célébrer ces projets avec chaque groupe.

« Une vision sans action n’est qu’un rêve – une action sans vision ne laisse aucune trace. En revanche, une vision combinée à l’action permet de changer le cours des choses. Merci à Molson Coors et à notre communauté d’avoir cru en notre vision, pour ainsi passer à l’action et nous permettre de réaliser ce rêve! », déclare Frederic Farrugia, Sherbrooke, QC.

Félicitations aux récipiendaires 2012 du programme Molson Coors salue la communauté :

Thursday, February 16th, 2012

64 Projects Across Canada Still in the Running for Molson Coors Community Cheer Grants


Following last fall’s announcement of the Molson Coors Community Cheer program, more than 100 communities across Canada applied to receive funding in support of their projects. Currently, 64 of those projects remain in the running for a piece of the up to $1-million available and Canadians have until 5pm EST this Friday to “cheer” in support of the programs in their city or province. By visiting and registering their cheers before the deadline, the public will determine which projects make it through as finalists – provided they receive 225 cheers or more. A committee formed by Molson Coors will evaluate the successful finalists and the donation recipients will be announced on March 21st.

The projects will be evaluated based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“Molson Coors has actively invested in Canadian communities for over 225 years, since our founder and noted philanthropist John Molson opened the brewery in 1786,” said Ferg Devins, Chief of Public Affairs for Molson Coors Canada. “We’ve received positive feedback on the Community Cheer program from coast to coast, from beer drinkers who are excited to see their favourite brands like Molson Canadian and Coors Light giving back to the community.”

The 64 projects still in the running, with a brief description of what they are looking to accomplish:

OSOYOOSTown of Osoyoos: Enhance and develop the BMX track as an addition to the existing recreation facilities.
VANCOUVERBC Wheelchair Basketball Society: Providing a first class event to wheelchair basketball participants from across Canada.

CALGARY - Banff Trail Community Association: Rebuild outdoor rink to attract a new generation of young hockey players and skaters.
EDMONTONThe Brintnell Park Society of Edmonton: Build an outdoor rink to encourage adults to exercise and lead active, healthy lives.

CANDLE LAKECandle Lake Sports Park Committee: To build a multiuse and multi-season sports complex which includes hard surface for court sports.
CHURCHBRIDGEThe New Churchbridge Swimming Pool Committee: To replace Churchbridge’s 40-year old, seriously deteriorated pool with a new, easily accessible facility.
PARADISE HILLParadise Hill Active Park: Resurface the tennis/basketball courts so they can be enjoyed free of charge.
RADVILLERadville Laurier Regional Park: Construction of a new swimming facility for people to cool off and have fun.
REDVERSRedvers & District Recreation Centre: Build a much needed softball/slowpitch diamond on the grounds.
STRASBOURGStrasbourg and District Recreation Center: Replace doors of the Community Centre to keep serving the physical needs of the community.
WARMANWarman Multi-Purpose Facility Committee Inc: Improve facilities for sports, culture, recreation and wellness.

RIVERS & AREARiverdale Community Complex Fundraising Committee: Finish the second floor of the building which contains the kitchen, hall, lift and lounge areas.

BRANTFORD - Alzheimer Society of Brantford: Create a Community Hub to serve those aging with a disability.
CLARINGTONA River Runs Through Us: Further development of the hiking trails and the outdoor living activity area within Bowmanville Creek Valley.
DRYDEN – Dryden Ball Diamonds Committee: Do the Molson Coors Cheer and let’s get our bleachers this year!
GREENBANKThe Greenbank Hall and Park Board Committee: Greenbank Park needs more votes to replace 40 year old bleachers. Our whole community benefits!
NEW LISKEARDHarder 4 Carter: Building the first permanent skateboard park, Carter Antila Memorial Skate Park and New Liskeard Beach Park.
OAKVILLEOak Park Neighbourhood Center: Help us move into a larger home to better serve Oakville’s families, children & youth.
OTTAWA - Rideau Valley Conservation Foundation: The pedestrian bridge opens up a whole new world of safe, active living outdoors!
PARRY SOUNDBelvedere Heights: The Belvedere Heights Community Park Project overlooking Georgian Bay will provide recreation space to local residents, visitors and tourists.
PORT DOVERPort Dover Lions Club: Repair the backstop at Misner Park in time for the baseball season.
PORT PERRYTownship of Scugog Port Perry Tennis Club: Replace the fence around the tennis courts which helps foster physical activity.
SAULT STE. MARIESoo Arena Association: Enclose existing lobby area of the PeeWee Arena to allow operations to control the arena climate.
SCARBOROUGHVariety Village: Update the Molson Lounge to a boardroom and purchase new lockers for field house and change rooms.
TINYLafontaine Parks and Recreation Inc: Help provide a safe environment for the children of the community and provide more programs.
TORONTO - Common Ground Co-operative: Strengthen and grow CGC’s successful Fitness and Nutrition Program for Adults with Developmental Disabilities.
TORONTOEva’s Initiatives: Molson Coors Road Hockey Pilot Project will introduce 150 homeless young adults to the benefits of physical activity.
TWEED/TYENDINAGAEastern Ontario Trails Alliance: Develop a multi-use trail that will act as a connection link between two community recreation centres.
WAWARotary Club of Wawa: Wawa Community Centre upgrades to heating/cooling and HVAC system to support local athletes.
WINDSOR ESSEXH.I.A. Harmony in Action: Renovate an existing building to become a community sports and recreation centre for adults with disabilities.

CANTON DE HOPEL’Association Touristique du Canton de Hope: Improving infrastructure at the Hope Amusement Park.
HÉROUXVILLE - Comité des Loisirs de Hérouxville: Cheer for our tennis court renewal project to help promote the sport with families!
ILES DE LA MADELEINELe Club du Vieux Poêle: Financing a pavilion to house the activities of various social clubs and community organizations.
LAVALClub d’Aviron de Laval: With two new rowboats, the Laval Rowing Club can practice their sport more safely.
MONTRÉAL - Club d’Age d’Or 2000: Giving a face lift to the Club d’Âge d’Or senior’s club.
MONTRÉALEva R. Gsum Foundation: A cheer for us helps to improve physical activities available to all university athletes.
MONTRÉAL - Montreal 2014: Procuring new aquatic equipment for the benefit of Quebec athletes and the FINA World Masters Championships.
MONTRÉALUrban Pardes/Paradis Urbain: The Urban Pardes Garden will promote fitness and self-esteem to Montrealers living with mental illness.
PORTAGE-DU-FORTMunicipality of Portage-du-Fort: Improve the existing community centre for a year-round facility.
RIMOUSKI - Corporation des Loisirs de St-Pie-X de Rimouski: A project to equip the new community centre to make it open to everyone at all times and at a reduced cost.
SAYABECComité de Développement Socio-Économique de Sayabec: Conducting renovation work at the David-Pelletier Sports Centre.
SHAWVILLE - Municipality of Shawville: Make improvements to the outdoor rink surface to provide a permanent, more desirable, year-round facility.
SHERBROOKE - La Corporation du Marché de Noël de Sherbrooke: Renovating a refrigerated outdoor skating rink.
ST-LÉON DE STANDONCorporation des Aînés de St-Léon-de-Standon: Landscaping an old ball park to make it multifunctional.
TÉMISCOUATA-SUR-LE-LACCorporation des Arénas: Acquiring sports equipment for two arenas.
THORNE - Municipality of Thorne: Cement and create a permanent outdoor rink facility.
TROIS-RIVIÈRESFondation les Amis les Estacades: Renovating a hockey area at the Alphonse-Desjardins Sports Centre.
VAL CARTIERProjet Les Eaux Curatives par la Pêche à la Mouche: Healing waters fly-fishing project to help members of the military suffering from post-traumatic stress.
WALTHAMWaltham Recreation Association: Build an outdoor rink that can be used all year round.
YAMACHICHE - Service Récréatif et Sportif de Yamachiche: We would like to use the four-season skating rink. Our goal is to have a multi-functional playing surface.

MONCTONCity of Moncton, Parks and Leisure Services Department: Resurface a section of the Millennium Trail to allow for increased access for skateboarders, rollerbladers and cyclists.
MONCTONCity of Moncton, Parks and Leisure Services Department: Augment the existing Victoria Park Rink with infrastructure to improve the overall experience for visitors.
MONCTONSt. Patrick’s Family Centre Inc: Help us preserve our building so that families can enjoy it for many years to come.

COLCHESTER COUNTYCentral Nova Scotia Civic Centre Project: Ignite the Spirit Campaign: A campaign to build a gathering place to enrich the health and wellbeing of our community.
NEWPORTAvon River Heritage Society: Bring much needed vitality to the shipyard and provide access to a fun and active lifestyle.
PICTOUHighland Tennis Association: To build tennis courts in Pictou and promote the sport within the entire county.
PICTOUPictou County Wellness Center: A state-of-the art multipurpose venue supporting the recreational, business and social needs of Pictou County.
QUEENS COUNTYThe Seaside Community and Recreation Centre: Upgrades and renovations to the Lounge Room to facilitate a variety of events.

BAY ROBERTSBay Roberts Special Events Inc: Construction of a new Clubhouse at the Wilbur Sparkes complex to host more community events.
GOULDSGoulds Lions Arena: Seeking funding for renovations which include addition of a spectator warm room and female dressing room.
LEWISPORTE AREAKinsmen Club of Notre Dame and Lewisporte Lions: Lewisporte Fitness Track, an active living initiative for the entire community.
NORTHEAST AVALONUser Group, Richard Parson’s Memorial Softball Field: Water & sewer plus site development costs for constructing a clubhouse at Richard Parson’s Memorial Field.
ST. JOHN’SFeildian Athletic Grounds: FAGA needs change room facilities for the thousands of players using our pitch annually.
STEPHENVILLE - Walk-A-Ways Parks and Trails Inc: Create a recreational and physical activity area for youth and adults to host summer games.