Le vendredi 13 novembre dernier, se déroulerait, à Pierrefonds, un tournoi de hockey qui aura permis d’amasser 145,000$ pour les personnes sans abri. Nos dignes ambassadeurs de Molson Coors, en l’occurrence, Geoff Molson (portant le chandail no 10), Daniel Rivest (portant le chandail no 14) et Richard Groulx (portant le chandail no 2) ont vaillamment défendu les couleurs de CTV lors de ce tournoi au cours duquel nos valeureux devaient disputer trois matches dans une seule et même journée … Ouf, devoir réenfiler, à tois reprises, des survêtements de hockey trempés – Faut le faire!!!

Enfin, leur engagement aura permis à l’événement de ramasser une somme gigantesque pour venir en aide aux personnes en difficulté

Bravo les gars – voici quelques photos et un vidéo (le dernier) où Geoff Molson est en période d’échauffement …

!

Richard Groulx, Geoff Molson et Daniel Rivest

Geoff Molson en compagnie de Normand Baron (Ancien Canadien) et son fils

Centre d’accueil du tournoi

Marc Bureau et Normand Baron, tous deux d’ancien porte-couleurs du Canadien

Vincent Damphousse, Ancien Canadien

Le 20 septembre dernier, Molson Coors était l’hôte d’une dégustation de bière à l’intention des participants de la conférence PodCamp Montréal 2009. Nous sommes fiers d’avoir été un commanditaire Argent de cette conférence très courue d’une durée de deux jours, qui en est à sa deuxième année d’existence et qui porte spécifiquement sur la baladodiffusion et les nouveaux médias.

La décision de commanditer la conférence PodCamp Montréal n’a pas été difficile à prendre, car il s’agissait avant tout d’une occasion sociale animée par un esprit de communauté et par le dialogue – et quoi de plus social que la bière? La conférence PodCamp a aussi permis aux représentants de Molson Coors de s’impliquer au sein de la communauté des médias sociaux et d’apprendre. Nous sommes l’une des entreprises canadiennes les plus audacieuses dans l’utilisation de ces médias pour rejoindre les consommateurs.

En tout, près de 120 invités ont mangé, discuté, dansé et dégusté de la bière, en plus de recevoir gratuitment des accessoires aux couleurs de Molson Ex, Molson Dry, Coors Light, Rickard’s Red, Rickard’s White et Creemore. Le plaisir était au rendez-vous.

Mais pas besoin de nous croire sur parole – jetez plutôt un coup d’œil sur cette vidéo.

Busy week ahead at Molson as we launch our second annual Energy Awareness Week at our Breweries, participate in Mayor David Miller’s 20 Minute Clean Up and celebrate Earth Day on April 22.

A re-cap of our clean-up last year at 33 Carlingview and surrounding area.  This was also our very first vlog!  Have a great Sunday everyone.  Cheers, @toniahammer

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About a week ago, I joined the National Mentoring Program (NMP) for lunch in Toronto to celebrate and recognize the wonderful work of the students and mentors this year — kind of like a NMP graduation.

I’ve written about this program a few times over the last year, and am happy to be writing again to congratulate the Queen’s University students, their Molson Mentors and the organizations they worked with. Kevin Boyce, CEO and President of Molson, joined us as well and had a chance to hear about the great things the student/Molson teams accomplished.

The latest Molson vlog:

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Kevin Boyce, Mary Donohue (founder of the NMP) and Scott Ewart

Kevin having lunch with the students

More photos of the students on flickr:

Molson joined thousands of country music fans at Canada’s largest, longest running outdoor country music festival – Dauphin’s Countryfest 2008.  We sponsored the event’s shuttle service to ensure the festival goers could be responsible and get to and from the event safely.

I’ve been to many festivals over the years, but never a country fest. I’m not big fan of country music, but after seeing this video (created by our good friends at ARC), my view has been swayed a bit — looked like an awesome time with a great crowd of people.  Next year is the 20th anniversary…maybe it’s time for a visit to Dauphin Manitoba!  Road trip anyone?

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A couple weeks ago, Bryan Cox, Molson blogger from the West, wrote about Molson’s donation to the Town of Okotoks (Just south of Calgary) $25,000 was donated to help build a new field house at the Seaman Stadium.

We sent our team of videographers from ARC out to film the event and they got some amazing footage of the baseball team, the fans and even one of our bloggers….Hi Bryan

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A few months ago, I wrote about an event organized by Framework Foundation called Timeraiser. Molson is a founding sponsor and partner of the event, and I attended along with half a dozen Molson employees. See post: http://blog.molson.com/community/2008/04/07/timeraiser-toronto-raises-over-11000-hours/ A quick background: Timeraiser is an art auction, but Instead of bidding money on the the art, people are asked to bid their TIME which is then donated to a charitable organization of their choice….very cool idea. For this year’s Timeraiser in Toronto, Molson’s VLOG creator and CSR partner, ARC (Artists Raising Consciousness), filmed a short documentary showcasing the event — from conception, to planning, to execution. The film, a J.W. McConnell Family Foundation “Change in Action” film, shows the layers of a Timeraiser and how it’s moved to a national level. Timeriaser was founded by Anil Patel, a social innovator and executive director at Frameworks Foundation. Anil has been leading the organization since its inception in 2002, and through Timeraiser, he has found a way to build community investment and strength by bringing together non-profit and charitable organizations, local artists, students and young professionals and community-minded corporations. Congrats to Anil and his team on yet another successful Timeraiser. [youtube gwQ4mkMdpFg]

The next Vlog episode takes us out to Halifax where Molson donated $10,000 to Nova Scotia Amateur Hockey.   Cheers!

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It’s time for the next installment of Molson’s Community Vlog….Episode #3: The Gander Stage.

The Molson Donation Fund donated $10,000 toward helping to purchase a permanent stage for Gander’s (NL) community centre.    

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Cheers!

Welcome to the first of many ‘Molson Community VLOGs posts - Proud to Play our Part’.  The video logs that you’ll be seeing are being created by an amazing organization called ARC – Artists Raising Consciousness. Molson connected with the team at ARC a couple weeks ago at Timeraiser (click here to read about Timeraiser), where ARC was filming and Molson was a sponsor.  Molson will be working with ARC to capture the great community events that Molson is a part of.  Can’t wait for episode 2…

Cheers!

Episode 1: April 18, 2008, 20-Minute Makeover

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