Wednesday, October 5th, 2011

Vancouver – Kits Beach
A busy couple weeks of Great Canadian Shoreline Cleanups with Molson Canadian Red Leaf Project are coming to an end with our last event in St. John’s NFLD tomorrow!
Across the country we hosted 12 cleanups where Molson Coors employees and consumers joined together at their local shoreline to spend a couple hours making our land even more awesome! Thanks to all the volunteers! Some photos from the Halifax, Moncton and Vancouver cleanups below.

Molson Coors crew in Halifax

Gorgeous s Point Pleasant – Halifax

Molson Coors Crew in Moncton

Cleaning up Aboiteau Beach, Moncton

Kits Beach, Vancouver
Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project, Water Stewardship
Monday, September 19th, 2011
Last Thursday, September 15, within the scope of our “SEPTEMBER WATER STEWARDSHIP MONTH”, more than 100 employees from Molson Coors got engaged to clean up the shoreline in Verdun … under a pouring rain that never stopped! Another proof that Molson Coors employees, our greatest assets, can challenge the expected, and leave a positive beer print in our environment.
An annual September initiative along with our partner WWF-Canada, represented by Marie-Claude Lemieux in Québec.
Congrats to our amazing team for making this event a great success, and a special tribute to our “Build the Bench” team (15 employees in training) that succeeded to put in place a great connecting activity, which is so far from their day-to-day job! Cheers!
Cheers to a wonderful group of employees who challenged the rain to make that event a great success!
Posted by Monique in Corporate Responsibility, Employees in the Community, Environmental Initiatives, Molson Canadian Red Leaf Project, Molson Coors Canada Community Vlogs, Molson Coors Volunteer Program, Month of Action, Quebec, Water Stewardship
Thursday, September 15th, 2011
Chez Molson Coors: SEPTEMBRE – Mois de gestion responsable de l’eau!
À Montréal, plus d’une centaine d’employés-es se sont rassemblés pour procéder au nettoyage des rives de Verdun dans le cadre d’une opération nationale “Grand nettoyage des rivages canadiens” mise sur pied par WWF (World Wildlife Foundation – Fonds mondial pour la nature). Au cours du mois de septembre, Molson Coors aura mis sur pied une douzaine de ces rassemblements à l’échelle du Canada, dans le but d’engager le plus grand nombre d’employés-es possible.
Nos bénévoles ont été plus que généreux et courageux … la pluie n’a jamais cessé. Si le soleil ne s’est pas montré le bout du nez, je peux vous assurer que le soleil était partout dans nos coeurs, et que l’absence de Galarneau ne nous aura pas retiré notre bonne humeur, et notre passion de préserver l’eau!
Connaissez-vous notre “équipe de la relève”? celle-ci est composée d’une quinzaine d’employés-es Molson Coors qui doivent relever plusieurs défis les sortant de leur zone de confort, et ce, tout au cours de leur année de formation. Cette fois, leur défi était de réaliser cette activité dans tous ses détails (planification, partage des tâches et responsabilités, influence auprès de partenaires, influence auprès de tous nos employés-es à participer, communication interne et externe, organisation d’un BBQ accompagné de nos excellents produits! et j’en passe!) – BRAVO, MISSION ACCOMPLIE avec le plus grand des succès. Vous avez toutes les raisons d’être fiers de votre réalisation, un objectif que vous avez largement dépassé … ci-dessous une photo de toute l’équipe!




Sur cette dernière photo apparaissent (de G à D), Normand Houle de l’arrondissement de Verdun, Pierre Laflamme, membre de l’équipe de la relève et responsable des communications, notre fameux Panda (Sylvie Levasseur), Marie-Claude Lemieux de WWF (Fonds mondial pour la nature) ainsi que Raymond Carrier de l’opération net de la Ville de Montréal – un homme extraordinaire, toujours présent!
Merci à toute l’équipe et, surtout, n’oubliez pas ceci:
“Nous avons besoin d’une bonne eau pour brasser d’excellentes bières” – NOUS SOMMES HEUREUX D’AVOIR LAISSÉ UNE EMPREINTE POSITIVE dans notre environnement!
Posted by Monique in Corporate Responsibility, Employees in the Community, Environmental Initiatives, Molson Canadian Red Leaf Project, Molson Coors Canada Community Vlogs, Molson Coors Volunteer Program, Month of Action, National Mentoring Program, Quebec, Water Stewardship
Monday, September 12th, 2011

Our first Great Canadian Shoreline Cleanup (GCSC) took place last Wednesday in Toronto, ON at Marie Curtis Park. Approximately 60 Molson Coors employees rolled up their sleeves and spent two hours cleaning up the park which includes a beach area right on Lake Ontario. After getting our hands dirty and collecting some interesting items, the team celebrated “doing some good” with some “awesome” = cold beers
This was the first of many shoreline cleanups coming up this month as part of Molson Coors Water Stewardship Month and a continuation of the Molson Canadian Red Leaf Project, a national sponsor of the GCSC.

We hope you’ll join us for a Red Leaf Project/Shoreline Cleanup! Check our website to find the location nearest you. Not one in your area? Click here to join or organize your own in your community. Cheers!

Cleaning up the park!

L-R: Gerald Butts, CEO WWF Canada with Tonia Hammer, Community Relations and Dave Perkins, CEO and President, Molson Coors Canada

Joanna Barrington and Hadley Archer, WWF Canada

Cheers!
Posted by Tonia Hammer in Brands, Corporate Responsibility, Employees in the Community, Environmental Initiatives, Molson Canadian Red Leaf Project, Water Stewardship
Wednesday, September 7th, 2011

Le compte à rebours est maintenant lancé!
Nos employés-es Molson Coors, avec le leadership d’une équipe de relève d’une quinzaine de personnes, sont à organiser une activité de nettoyage des rivages de Verdun (derrière l’Auditorium de Verdun) dans le cadre de notre partenatiat avec WWF (World Wild Life Foundation) et de son initiative nationale du “Grand nettoyage des rivages canadiens”. Plusieurs de ces initiatives sont prévues d’un océan à l’autre en septembre, dont le COUP D’ENVOI chez nos collègues de Toronto aujourd’hui-même! Go Team Go!
Stay tuned! Nous aurons certainement une anectode à raconter et des photos à partager après cette grande opération de nettoyage qui aura lieu à Verdun, le jeudi 15 septembre prochain. Des autobus d’employés quitteront la brasserie dès 9h – nous n’attendons plus que le signal de départ, sans oublier le SOURIRE et la joie de vivre de nos troupes.
LAISSONS UNE EMPREINTE POSITIVE dans notre environnement, et protégeons notre eau, essentielle à la vie et au BRASSAGE D’EXCELLENTES BIÈRES!
Posted by Monique in Community, Corporate Responsibility, Employees in the Community, Environmental Initiatives, Molson Canadian Red Leaf Project, Molson Coors Canada Community Vlogs, Molson Coors Volunteer Program, Quebec, Water Stewardship
Thursday, September 1st, 2011

After a summer of successful community greening initiatives, the Molson Canadian Red Leaf Project is continuing through the month of September (Water Stewardship Month at Molson Coors Brewing Company). Red Leaf Project is a national sponsor of the Great Canadian Shoreline Cleanup (GCSC), a conservation initiative that promotes understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas. This fall we will be hosting shoreline cleanups across Canada as part of Molson Canadian’s ongoing commitment to give back to the land through tree planting, community park projects and shoreline cleanup efforts.
We hope you’ll get your hands a bit dirty and join us for a shoreline cleanup…and then stay for a cold beer! Cheers.
See below for the locations, and remember, if there isn’t one near you, click here to join or organize your own in your community. Hope to see you there!

Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project
Wednesday, August 24th, 2011
Molson Canadian Red Leaf Project made it’s way back to Ontario in August. First stop was Trinity Bellwoods Park and then Humber Bay Park in Toronto.
These were the final two Red Leaf Project events planned this year…. but then many volunteers and our facebook fans told us that they want more! So keep an eye out this September for more Red Leaf Project events in partnership with the Great Canadian Shoreline Clean up.
Thank you for supporting this program Canada, and for doing your part to help make this awesome land even better
Cheers!

Trinity Bellwoods Park Volunteers restored and cleaned up the park, distributing mulch to an area of dry, compacted soil. This improves the quality of the soil, provides fertilizer for trees, helps to retain moisture and prevents weeds from growing.

They also removed two garbage bags of litter and 50 yard waste bags of the invasive plant species Burdock, which out-competes native plants for sunlight and water, and grows thistles.

Humber Bay Park Evergreen and the Molson Canadian Red Leaf Project wrapped up an awesome summer of park restoration projects at Humber Bay Park West. Volunteers removed invasive plant species, and distributed mulch to newly planted Sumac trees to help improve the soil quality, prevent weeds from growing and retain moisture after rainfall. Being a park on the shore of Lake Ontario, the area is subject to harsh winds and intense weather conditions all year round, resulting in dry, poor quality soil.

In total the group removed 4 garbage bags of litter, 9 yard waste bags of invasive species Purple Vetch and Thistles, and applied 20 cubic metres of mulch to over 400 native trees.

Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project