Archive for the Give’R category

Thursday, October 10th, 2013

Give’R on the Water

For almost 10 years, our team in Atlantic Canada has been committed to “Give’R”, a community fundraiser that’s tagged “The Best Friday of Every Month, the Last Friday of Every Month.”

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For each Give’R event, a local charity or community group is selected as beneficiary, a local bar secured to host, and one of our products is selected to be sampled. Guests pay a small cover fee which goes directly to the charity, and as thanks, we provide the first sample as people arrive. The event is run in conjunction with one of our major radio partners, who send one of their on-air DJ’s to host the event.

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Thus far in 2013, the Give’R events hosted across the Atlantic have raised more than $16,000 for local charities, highlighted by the August Give’R in Nova Scotia, a signature event each summer that takes place out at sea on the Tall Ship Silva – one of Halifax’s most recognizable sailboats.

Final August Tally:

  • 150 guests
  • $1,250 raised in 50/50 draw (with the winner donating back half)
  • $2,000 to the Leukemia & Lymphoma Society
  • 1 best night all Summer
Wednesday, May 15th, 2013

Moncton Brewery Fights Hunger

For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Week fundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!

Hunger Awareness Week 1

Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.

Hunger Awareness Week 3Hunger Awareness Week 5

New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.

By the end of it, our team ended up raising more than $9,000 to support the local food banks!

Hunger Awareness Week 4