Archive for the Fundraising events category

Thursday, December 1st, 2011

Marvelous Movember


I know @MolsonTonia will do a more formal update BUT…30 days with an itchy upper lip is a mild inconvenience compared to the challenge that many men face in beating back cancer in their lives. Mo-Bros at Molson Coors in Canada stepped up this month in a big way. This awareness was also shared by a number of Mo-Sistas at Molson Coors in Canada who joined the campaign to raise awareness and funds during the month. We were also supported by the Rickard’s brand in raising public awareness for this important cause. All said and done the Molson Coors team can proudly shout out our achievement of raising over $184,000.00 to support Movember in Canada. Thanks to all of those colleagues, family, friends and business associates for taking the time to participate  and or cash from your pockets to make a difference. Cheers to making a difference in men’s health and to promoting active lifestyles. @MolsonFerg

Tuesday, November 15th, 2011

How’s your Mo’gress?

We’re about halfway through Movember and we’re mo’ving along nicely!  We have almost 500 Molson Coors’ Mo Bros and Mo Sistas (plus a Mo Batman in the above photo, a.k.a Paul Rudge, Molson Coors employee in Toronto) and together, we have raised almost $100,000 to help change the face of men’s heath.

Lots of fun activities around the office to help raise money for our Mo team network.  Most recently, our Calgary sales team participated in a Celebrity themed Hollywood Glam Party (Willow Park Wine and Spirits Annual Charity Auction) and WON for best dressed = $10,000 donation to their Movember fundraising team! Amazing!

Congrats to Zach Best (dressed as Will Ferrell (Jackie Moon in Semi-Pro), Nick Cuvelier (dressed as Rickie Fowler), Reid Leiske (dressed as Ryan Seacrest), Jeff Weber (dressed as Justin Bieber) and Steve Redfern (dressed as Hulk Hogan). Well done boys!!! Also on hand from Molson Coors were two Lady Gaga’s and a stunning Marilyn Monroe.

So how’s your Mo’gress so far? We want to see photos! Post your mug to Rickard’s facebook page or join the Mo Duels – would love to see them!



Friday, June 24th, 2011

Hockey + Supporting Canadian Food Banks = Five Hole for Food

Richard Loat, Founder of Five Hole for Food (L), with John Buckley (C), Brewery Manager, Molson Coors Canada and Victor Lo, Five Hole for Food (R) at the Molson Coors Canada Brewery in St. John’s Newfoundland.

The Five Hole for Food crew have hit the road again for their second annual coast to coast tour playing hockey to support local food banks across Canada.

This hockey loving team found a way to combine their passion for the game with ‘doing good’ by setting up rinks in the heart of 13 cities across Canada and inviting anyone and everyone to come out to play road hockey to fight hunger.  All you have to do is bring your stick, a can of food (or monetary donations), and have fun. 100% of the proceeds go to a local food bank in each city.

Molson Canadian is proud to be the presenting sponsor of Five Hole for Food, and we hope you’ll drop by at the event nearest you. Cheers!


Monday, April 4th, 2011

Molson Coors Wheelchair Dare 2011 launches May 16th

Molson Coors Chair Aware 2010 - Launch event

Molson Coors Canada is proud to be the title sponsor for the 3nd annual Toronto Wheelchair Dare. This is our second year participating in Wheelchair Dare, a fundraising challenge that asks you to spend an entire day in a wheelchair to raise money and awareness for Muscular Dystrophy Canada.

Kicking off May 16th in Toronto, the fundraising campaign will challenge able-bodied people to experience what life is like in a wheelchair. This year’s goal is to raise $500,000 nationally which will help provide essential services and fund research for cures and therapies for neuromuscular disorders that affect 50,000 + Canadians.

In addition to supporting Chair Aware as a sponsor, we’ll also have a team participating in the challenge at our Toronto Office@MolsonFerg will be participating again along with many members of our Management team (including our CEO and President Dave Perkins!)

Molson Coors Chair Aware 2010 - Launch event

Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada and John Tory at the 2010 Launch Event

Important note! We’ll be hosting the kick off event downtown Toronto on the 16th during the Live Drive with John Tory show at a venue to be announced soon!  Open to all to stop by and support the campaign.  Details to come. Cheers!

Tuesday, December 21st, 2010

Daily Bread Food Bank By Day, HoHoTO By Night

December 16th was a busy day for us at the Toronto office.  I had the opportunity to join the Molson Coors Canada National Customer Marketing team at the Toronto Daily Bread Food Bank for the afternoon, as we helped organize canned food for the holidays.  It was an awesome team effort, and a great way to get out of the office for an afternoon to help those in need.

Just to put it into perspective for you, 3 hours of sorting and boxing food is 3500 lbs.  Our team beat the average, with 5700lbs in less than 3 hours…and we hope to beat that next year! Cheers to National Customer Marketing knowing how to have fun while supporting a good cause! See below for some video clips of the afternoon.

After a bit of a breather, I was ready for round two…#HoHoTO!  I met up with Mike Coletta (Digital and Relationship Marketing), Graeme Switzer (Digital and Relationship Marketing), Caitlin Orth (Events and Promotions) and of course, Tonia Hammer!  We had the opportunity to take in the social media world, in the flesh!  It’s awesome to actually see fellow Twitter friends offline and partying for a cause.

HoHoTO is an annual fundraiser for the Daily Bread Food Bank at the Mod Club (722 College St. West), which we proudly sponsor.  The event hosts upwards of 650 social media fans in the Toronto area. In 2008, $25,000 was raised and last year’s party raised $50,000…we look forward to seeing how much was raised this year. Cheers to the organizers of HoHoTo…we had an awesome time!

Molson Canadian girls serving up some fine bottles of Molson Canadian 67 at HoHoTO


Photo Credit: Rannie Turrigan @photojunkie