Richard Loat, Founder of Five Hole for Food (L), with John Buckley (C), Brewery Manager, Molson Coors Canada and Victor Lo, Five Hole for Food (R) at the Molson Coors Canada Brewery in St. John’s Newfoundland.
The Five Hole for Food crew have hit the road again for their second annual coast to coast tour playing hockey to support local food banks across Canada.
This hockey loving team found a way to combine their passion for the game with ‘doing good’ by setting up rinks in the heart of 13 cities across Canada and inviting anyone and everyone to come out to play road hockey to fight hunger. All you have to do is bring your stick, a can of food (or monetary donations), and have fun. 100% of the proceeds go to a local food bank in each city.
Molson Coors Canada is proud to be the title sponsor for the 3nd annual Toronto Wheelchair Dare. This is our second year participating in Wheelchair Dare, a fundraising challenge that asks you to spend an entire day in a wheelchair to raise money and awareness for Muscular Dystrophy Canada.
Kicking off May 16th in Toronto, the fundraising campaign will challenge able-bodied people to experience what life is like in a wheelchair. This year’s goal is to raise $500,000 nationally which will help provide essential services and fund research for cures and therapies for neuromuscular disorders that affect 50,000 + Canadians.
In addition to supporting Chair Aware as a sponsor, we’ll also have a team participating in the challenge at our Toronto Office – @MolsonFerg will be participating again along with many members of our Management team (including our CEO and President Dave Perkins!)
Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada and John Tory at the 2010 Launch Event
Important note! We’ll be hosting the kick off event downtown Toronto on the 16th during the Live Drive with John Tory show at a venue to be announced soon! Open to all to stop by and support the campaign. Details to come. Cheers!
December 16th was a busy day for us at the Toronto office. I had the opportunity to join the Molson Coors Canada National Customer Marketing team at the Toronto Daily Bread Food Bank for the afternoon, as we helped organize canned food for the holidays. It was an awesome team effort, and a great way to get out of the office for an afternoon to help those in need.
Just to put it into perspective for you, 3 hours of sorting and boxing food is 3500 lbs. Our team beat the average, with 5700lbs in less than 3 hours…and we hope to beat that next year! Cheers to National Customer Marketing knowing how to have fun while supporting a good cause! See below for some video clips of the afternoon.
After a bit of a breather, I was ready for round two…#HoHoTO! I met up with Mike Coletta (Digital and Relationship Marketing), Graeme Switzer (Digital and Relationship Marketing), Caitlin Orth (Events and Promotions) and of course, Tonia Hammer! We had the opportunity to take in the social media world, in the flesh! It’s awesome to actually see fellow Twitter friends offline and partying for a cause.
HoHoTO is an annual fundraiser for the Daily Bread Food Bank at the Mod Club (722 College St. West), which we proudly sponsor. The event hosts upwards of 650 social media fans in the Toronto area. In 2008, $25,000 was raised and last year’s party raised $50,000…we look forward to seeing how much was raised this year. Cheers to the organizers of HoHoTo…we had an awesome time!
Molson Canadian girls serving up some fine bottles of Molson Canadian 67 at HoHoTO
On November 19th, I had the opportunity to check out the 15th annual Hockey for the Homeless tournament at Angus Glen Community Centre in Markham, ON. The purpose of the tournament is to bring community members out for a good old game of hockey and to raise funds for the homeless while doing it.
Each year, organizers of Hockey for the Homeless bring along surprise NHL alum to play on each of the 10 teams. This year, the tournament was graced by players like Mike Gartner and Mark Osborne. Teams were definitely excited to have the opportunity to play some puck with Mike and Mark. The games ran all day long, and players indulged in some fine Molson product afterwards, followed by a dinner reception at Angus Glen Country Club.
The money raised from the tournament is to benefit the homeless in Toronto. The money is allocated to different programs to those living without shelter, and those who are in transition. Molson Coors was proud to play our part as a corporate sponsor this year, donating $2,500 to the cause. Cheers to everyone who came out to play puck and raise money for an important cause! Be sure to check out the videos below.
Team Toronto MOlson MOs wrapped up their 2010 Movember campaign with a cold beer and awarding of the official Man of MOvember and MOSista of Movember this week. Congrats to Connor Higgins (centre) and Annelise Renner (in search of a pic).
The Toronto crew raised over $5,000 towards Prostate Cancer research this year….with more funds to roll in thanks to Molson Coors Canada’s matching donations program.
December has begun, which means the epic ‘stashes have been removed (whew… ). Great job everyone!
Food security suddenly got a lot more exciting….today, in the spirit of the holidays, Molson Coors Canada in partnership with Firkin Pubs and Meal Exchange will be raising a pint in an effort to raise food security awareness across Ontario. The best part? Each time you purchase a pint of Molson Canadian or those of you with a palate for lighter beers, Molson Canadian 67, $0.25 will be donated to student-led Meal Exchange by both Molson Coors Canada and the Firkin. Pretty good additive to happy hour at your local Firkin Pub if I do say so myself!
This program isn’t new to us here at Molson Coors Canada, actually…this will be the 6th year we have partnered with Firkin Pubs to raise awareness for important causes. We have an audacious goal of $15,000 which will be donated to Meal Exchange, and thanks to our fans out there, this shouldn’t be a problem.
If you’re wondering how we plan to raise food security awareness, student volunteers from Meal Exchange will be visiting the participating Firkin pubs throughout the campaign, running food security education sessions for the Firkin staff.
Une levée de fonds exceptionnellement amusante pour le Cancer de la prostate, organisée par une équipe du Marketing du Molson Coors au Québec qui aura permis d’amasser la modique somme de 1,500$ – Bravo à l’équipe
Un match du Canadien sur écran géant à la Salle John-Molson en compagnie de collègues et d’amis-es !!! Pourquoi pas?
Une équipe extraordinaire qui, en tout et partout, aura réussi à ramasser les sommes suivantes:
1,000$ par le biais du site de dons + levée de fonds avec 1,500$ + Don du Fonds de bienfaisance Molson Coors de 3,000$ + Programme de dons équivalents du FBCM de 1,500$ pour appuyer la levée de fonds de 1,500$, pour un grand total de 7,000$! Tout cela, courronné d’une victoire de nos Glorieux de 4 à 1 sur Los Angeles … une soirée de rêve!
Cette opération provinciale s’ajoute à tout ce qui a été au Canada, avec d’autres équipes de Molson Coors. Pour une première année, ceci représente tout un accomplissement.
Pour ceux et celles qui souhaitent contribuer puisque la campagne ne se termine qu’à la fin du mois de novembre, je vous invite à cliquer sur le lien suivant: