Molson in the Community

For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Week fundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!

Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.

New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.

By the end of it, our team ended up raising more than $9,000 to support the local food banks!

Last week our employees in St John’s Newfoundland participated in the group’s Shave for the Brave fundraiser for the 2nd consecutive year, a program which raises funds for Young Adult Cancer Canada. YACC is a national organization which works to build a community of young adults diagnosed with cancer that provides information, support, skills and opportunity.

Led by our brewery Packaging Operator Paul Gulliver, employees raised funds by selling tickets within and outside of the Brewery for beer prizes (donated by employees themselves) as well as sponsorships for a group head-shaving at the end of the production shift on March 28th. In conjunction with the monthly Give’r promotion, the Brewery raised $3,881 in support of YACC and their excellent work!

If you’re in Newfoundland and would like to join us at one of our Give’r fundraisers in support of charities, check out the Molson Coors Newfoundland & Labrador Facebook page for details on an upcoming event!

[Pictured above from left: Kim Hutteri, Lynn Gauthier, Dawn Collins (Molson Coors Canada Representative), Nancy Woods and Leah Sasseville]

Kim, Lynn, Nancy and Leah successfully organized their first Golf fore the Cure event for their community in Timmins in the fight against cancer and took it a step beyond.

The tournament was held at the Hollinger Golf Club back in June in support of the Canadian Cancer Society. Together, they raised over $30,000 through sponsorships from local establishments and support from the participants!

From a small town in Northern Ontario, the Timmins Golf fore the Cure team also submitted an entry to Molson Canadian 67’s inaugural ‘Shoot For Your Goals’ contest by providing a brief essay explaining what their event goals were, how they worked to achieve it and what the final results were. Their hard work and passion helped them achieve their aggressive goals, and were awarded with a $6,700 donation from Molson Canadian 67, bringing their total to $37,612.83!

Congratulations ladies!

Last week a group of Molson Coors employees (in above photo) volunteered at the 36th annual Telemiracle in Regina Saskatchewan. The event, often referred to by the community as “Saskachewan’s charity” is lead by the Kinsmen & Kinettes of SK and all the funds raised stay in the province.  It’s the largest and longest running Telethon charity in Canada.  This year, our team of volunteers answered phones and took donations for three hours to help raise over $5.9 million (record).  After the fundraising, our team ensured all the volunteers enjoyed an ice cold beer to celebrate the successful initiative.  Thanks to Mike Tate, Sales Manager, SK for leading this volunteer opportunity!  Cheers.

We’ve launched our annual holiday campaign with The Firkin Group of Pubs, partnering with the student-founded and youth driven charity, Meal Exchange. Throughout the month of December, Ontario pub patrons can support Meal Exchange by purchasing a Molson Canadian or Molson Canadian 67/Sublime at any of the participating Firkin Pub locations across Ontario. For every pint or bottle “raised”, The Firkin Group of Pubs and Molson Coors Canada will each donate $0.25 to Meal Exchange.

This is the seventh year of the campaign which has raised over $125,000 dollars. These funds have supported local food banks in Ontario and funded public education programs on food security. With 31 pubs participating this year, our fundraising goal is set at $18,000.

One in eight Ontario households lack the physical and economic means to access sufficient, safe and nutritious food. While over 395,106 turn to a food bank each month for assistance, many more sacrifice their diets in other ways in order to make ends meet.

“Meal Exchange’s founding program made it easy for people to help alleviate hunger while dining on campus,” says Dave Kranenburg, Executive Director, Meal Exchange. “This campaign brings this same idea to life in the community and the money it generates will allow us to feed people today and increase their access to healthy food year-round.”

Student volunteers from Meal Exchange will be visiting the participating pubs during the campaign to speak with the Firkin staff about the important work Meal Exchange does to address food insecurity.

“Meal Exchange representatives visiting our pubs is a great way to increase awareness of the campaign as well as ensure our teams understand how their hard work during a very busy season can make a difference in local communities,” says Larry Isaacs, Director of Marketing, The Firkin Group of Pubs.

Pub patrons can support the fundraising campaign now until Dec 31st, 2011. To find a pub near you: http://www.firkinpubs.com/

Cheers!

Traci Shepheard, Molson Coors Canada, Larry Isaacs, The Firkin Group of Pubs and Dave Kranenburg, Meal Exchange kick off the 2011 campaign at Firkin on King in Toronto, ON

I know @MolsonTonia will do a more formal update BUT…30 days with an itchy upper lip is a mild inconvenience compared to the challenge that many men face in beating back cancer in their lives. Mo-Bros at Molson Coors in Canada stepped up this month in a big way. This awareness was also shared by a number of Mo-Sistas at Molson Coors in Canada who joined the campaign to raise awareness and funds during the month. We were also supported by the Rickard’s brand in raising public awareness for this important cause. All said and done the Molson Coors team can proudly shout out our achievement of raising over $184,000.00 to support Movember in Canada. Thanks to all of those colleagues, family, friends and business associates for taking the time to participate  and or cash from your pockets to make a difference. Cheers to making a difference in men’s health and to promoting active lifestyles. @MolsonFerg

We’re about halfway through Movember and we’re mo’ving along nicely!  We have almost 500 Molson Coors’ Mo Bros and Mo Sistas (plus a Mo Batman in the above photo, a.k.a Paul Rudge, Molson Coors employee in Toronto) and together, we have raised almost $100,000 to help change the face of men’s heath.

Lots of fun activities around the office to help raise money for our Mo team network.  Most recently, our Calgary sales team participated in a Celebrity themed Hollywood Glam Party (Willow Park Wine and Spirits Annual Charity Auction) and WON for best dressed = $10,000 donation to their Movember fundraising team! Amazing!

Congrats to Zach Best (dressed as Will Ferrell (Jackie Moon in Semi-Pro), Nick Cuvelier (dressed as Rickie Fowler), Reid Leiske (dressed as Ryan Seacrest), Jeff Weber (dressed as Justin Bieber) and Steve Redfern (dressed as Hulk Hogan). Well done boys!!! Also on hand from Molson Coors were two Lady Gaga’s and a stunning Marilyn Monroe.

So how’s your Mo’gress so far? We want to see photos! Post your mug to Rickard’s facebook page or join the Mo Duels – would love to see them!