Archive for the Festivals and Events category

Friday, May 3rd, 2013

Spring Has Sprung

sun over lake

The sound of morning birds high in the trees singing their early morning calls…toss and turn at 453 am…dog out to do it’s business…coffee on and i thought, “why not sit down and write a spring blog”. After all, three days of 20 degree + celsius and it actually feels like spring has sprung in Toronto. I must also admit that some other factors contribute to this overwhelming shift in season for me. Obviously with the NHL playoffs commencing this week, after what might have been a lost season, the city is truly excited. I was blown away by the sea of blue and white downtown and on the subway on Wednesday night. Love to see the community spirit. As a partner with the Toronto Maple Leafs and Montreal Canadiens we actually celebrated a little playoff BBQ at our head office on Tuesday, just to get the team in the spirit of spring playoffs. Our President Stewart Glendinning and Chief Legal and People Officer Kelly Brown and fellow leadership team members helped host staff over the lunch hour…a little competitive spirit added of course. And we can’t forget our third sponsored club in the first round of playoffs of course - Ottawa Senators.

Stewart and Kelly hosting

Stewart and Kelly hosting

And then of course there is the return of the summer rep. Gosh, 32 years ago I sat in a similar seat as a young representative from northwestern Ontario. It was the summer of the Jeux Canada Games in Thunder Bay. What a grounding experience that has carried friends and memories for me across my entire 29 career at Molson Coors. A toast to our returning summer reps and those who have just joined us. I know that they will represent us well at events and promotions coast to coast to coast and always flying the responsible choices banner as they go about their business.

summer reps

Another sign of spring is the annual Randstad awards night. Randstad does a great job at reaching out to 7000 prospective employees across the country to assess the attractiveness of 150 employees. Proudly Molson Coors ranked eleventh this year. A special treat this year was Debbie Travis presenting her “ten commandments” for success. Inspiring and entertaining to say the least !

debbie travis

A toast to our employees and all that they do to carry the passion, commitment and drive for our business…over the past 227 years. Now that’s heritage. Naturally we are nothing without those who carry our products to market and the beer drinkers who support us at the taps, retail store or your favourite drinking occasion. We appreciate and value your business.

Economic Club Toast_n

And of course the beer business and all that we face in regulations, taxes, mark ups. Provincial budgets are another sign of spring and the Ontario budget was filed yesterday by the Wynne government in Ontario. Good news for beer drinkers and customers in Ontario is that there is not any increase in the beer taxes. Now that’s worth a toast on a sunny day at the legislature with blossoms in bloom at the memorial to Queen Victoria !

spring blossoms at leg

Another sign of spring is the renewed commitments to community. Across this great land we engage with community leaders in so many ways. Whether they are local festivals and events designed to instill community spirit and celebrate the arts, local sports events and team get togethers or support for a charity or not for profit of choice. The Beer Store in Ontario will be undertaking their annual drive for Leukemia. Hats off to them and their union membership and Beer Store customers who donate their empties and the difference that they make in our community. May 25th and 26th please donate your empty deposit refunds.

Perhaps you have a thought on spring being sprung. I hope you’ll share it. A toast to you and yours this spring weekend. No doubt we’ll all be seeking a patio, a television screen to watch playoffs and some great quality time with family and friends as the weather warms. Cheers to a great wrap to the week and start to the weekend. @MolsonFerg

Tuesday, April 2nd, 2013

Beer Folks Community Champions


Ah, back at it after an Easter weekend break with family and friends. Easter sometimes is that true bridge to spring; not quite this year in Toronto, given our below zero temperatures continuing. Enough of that…

Easter is also a time of year when one (this one anyway) reflects on all the great things that we have as we celebrate with family and friends around us. After 29 years in the beer business I’ve come to realize that this industry of ours is one of deep community roots and involvement.

When I look back at my early years as a summer representative in Northern Ontario my whole focus was on community. From visiting tourist resorts along wooded gravel roads, to slo pitch and fast ball tournaments with men and women across the northwest of Ontario, to the Jeux Canada Games in Thunder Bay in 1981 and again in Sherbrooke in 2103,  to door prizes for local charitable events…it was all about supporting our community.

Beer in Canada is part of our social fabric (it likely is where you are too but I can really only speak with authority on Canada). Molson Coors has continued to play our part in supporting events, festivals, entertainment and sports related events big and small from coast to coast to coast.

The range of community action is broad and deep, large and small. From proud official beer supplier of the 2010 Olympic and Paralympic Games in Vancouver, to a Red Leaf project park in Calgary, to the Mayor’s Ball for the Arts in Edmonton or support of CFL clubs across the country including the Saskatchewan Rough Riders – Calgary Stampeders – Edmonton Eskimos, or a responsible choice initiative like free New Years buses in Winnipeg, to our partnered NHL clubs Edmonton Oilers – Toronto Maple Leafs – Ottawa Senators and Montreal Canadiens and the NHL overall in North America, to the families of our fallen military and the True Patriot Love committee, to community festivals speckled across Quebec or the Pointe-A-Caillieer museum project in Old Montreal, the Maison de Jeunes de Dieppe, the amateur hockey movement in Prince Edward Island, the Halifax Oval or scholarships at Memorial University in St. John’s, to slo-pitch and local sports or perhaps a snapshot of your favourite moment in the great provincial territories that crown this country in Molson Canadian’s “make your mark” contest.

We are also proud to support our employees and the difference that they continue to make in their communities. We match their donations through our Molson Coors Donations Fund and will “double match” when they play an executive role for charity or not for profit organization. We also afford our employees with the opportunity to share their passion with fellow employees by posting their efforts in our internal social Cheers network on yammer. We have a long roster of employees committed to various charitable causes.

So, all this said, Molson Coors folks are part of an industry that continues to play a big part in our community. It is core to our business. When people come together to celebrate or make a difference in their community they can also toast their efforts with a nice cold Molson Coors. Proudly, it all dates back to our founder John Molson who was quoted while speaking to employees saying, “we are all members of a larger community, which depends on everyone playing a part.”

So cheers to beer folks across this great land that continue to play their part in our community. It’s a big part of who we are and a big part of what we love doing in the beer business. Cheers ! @MolsonFerg

Wednesday, June 1st, 2011

Anges Molson Coors au Festibière de Gatineau!


Malgré une pluie qui n’a cessé de la fin de semaine, rien n’a empêché les Anges Molson Coors de se rendre sur les lieux du Festibière de Gatineau qui s’est déroulé à Gatineau du 27 au 29 mai derniers.

Les consommateurs ont eu droit au jeu de la roulette des choix responsables, pour ainsi gagner plusieurs prix. Les Anges Molson Coors ont aussi profité de l’occasion pour remettre des coupons-rabais de taxis à ceux et celles qui avaient besoin d’un petit coup de pouce pour retourner à la maison de façon sécuritaire. D’ailleurs, plus d’une soixantaine de personnes se sont prévalues de ces coupons.

Quelques photos de nos anges et des participants-es:



FestibiereMai-1 Bravo

Bravo à tous nos consommateurs qui laissent une grande place aux choix responsables, car chez Molson Coors, nous “Saluons les choix responsables”.

Tuesday, March 22nd, 2011

Anges Molson Coors au Red Bull Crashed Ice!

Crashed Ice-2 

Les vendredi et samedi 18 et 19 mars, nos Anges Molson Coors étaient sur le terrain lors de l’événement du Red Bull Crashed Ice afin de promouvoir divers moyens de retourner à la maison de façon sécuritaire.

Les invités-es ont pu ainsi faire appel à des coupons-rabais de taxis offerts par nos Anges Molson Coors; près d’une centaine de personnes se sont prévalues de cette option … nous saluons les choix responsables de nos consommateurs-rices!

Crashed Ice-6

Crashed Ice-5

D’autres ont joué à la roulette pour se mériter des porte-clés sur lesquels le numéro 1-888-TAXISVP apparaissait – un numéro simple et unique disponible partout au Québec et au Canada.

Vous souhaitez télécharger l’application pour les téléphones intelligents – cliquez sur le lien ci-joint:

Santé à tous ceux et celles qui ont du fun tout en étant responsables!

Saturday, November 20th, 2010

Molson Coors employees raise funds for the United Way of Calgary & Area

Even with Mother Nature having her say, the Molson Coors Gala was a remarkable event!  There were lots on amazing silent auction items to bid on, a great personal story was shared by  Bill Melathopolous about living with and understanding Epilepsy, a United Way message was brought to us by Ruth Ramsted-Wood, an unbelievable performance by Gord Bamford and his band, the Pheasant Pluckers, and of course the State of the Union on the Calgary Flames from Assistant GM Jay Feaster.

The highlight of the event was the “Cheque Presentation”  of $26,603.99

UW Gala Cheque Presentation L-R

Scott Benson -  Molson Coors Planning and Execution Assistant Manager,   Strat Kane – Molson Coors Vice President,  Western Canada and Jessica Bergen – Loaned Rep for the United Way of  Calgary and Area