Night of Museums is a unique cultural event providing locals and tourists the opportunity to tour multiple museums, which remain open until late at night for free. It started in Croatia in 2005 and Zagrebačka Pivovara, a Molson Coors company, joined as a partner five years later.
On January 31, for the fifth consecutive year, Zagrebačka Pivovara surprised many visitors with a night of entertainment and educational programs at the Museum of Zagrebačka Pivovara. Visitors were able to return to the past as a part of the historical overview that included newspapers from the 1892 which included articles about the establishment of the brewery, Christmas Beer artwork from the past 24 years, and old labels and artifacts from the brewery’s rich history. Visitors also had the opportunity to learn about the proper beer pouring ritual, see an informational film of Zagrebačka Pivovara and natural beer production, enjoy their favorite beer and even buy beer souvenirs!
Zagrebačka Pivovara hosts a growing number of visitors and plays an important role in Zagreb’s diverse cultural offering.
Night of Museums History Night of Museums (Noć muzeja) is organized by Croatian museums and other cultural institutions. The first Night of Museums was held in Berlin in 1997, and because of the overwhelming interest, it soon spread across multiple institutions and various cities throughout Europe and the world. Over the years, a number of cities, cultural institutions and visitors have steadily increased to a record this year with 350,900 visitors in 100 cities and more than 200 institutions.
This year, our Nova Scotia team partnered with the city of Halifax on both of their marquee long weekend events for Canada Day and Natal Day.
Each concert sees thousands of people show up to the Dartmouth waterfront, and while the location is ideal for hosting a concert, it doesn’t have an abundance of parking or access for those trying to get in from various locations across the city. Enter Molson Coors’ Responsible Drinking program:
This Natal Day, our Responsible Drinking team piloted a program with the city’s Metro Transit division, making the Halifax-Dartmouth Ferry Service free on the day of the event. Starting at 6am, and continuing on until 1:30am the following morning, anyone could access the ferry free-of-charge AND get a transfer to continue by bus the rest of the way home.
In all, the city estimates that approximately 11,000 people took part in the complimentary service!
On Friday, May 31st, Corona hosted a giant paint party in the heart of Toronto at Yonge-Dundas Square. Over 7,500 people RSVPed for the event on Facebook to experience what it means to #LiveMasFina at one of the largest paint parties in Canada!
Together with our community of fans, we painted, danced and celebrated. People came in as blank canvases and left as works of art!
Want to join us? The next paint party is happening in Montreal on June 14th.
Earlier this year we asked Canadians from coast to coast to share their stories about how they’ve left their mark as a Canadian, and lots of people started sharing their memories and adventures with us. The Make Your Mark contest ended with us sending 12 lucky Canadians on a weekend trip to Dublin, Ireland!
Upon arrival, the winners tried their hand at Irish dancing, hurling, gaelic football and many more activities as part of their weekend adventure.
Kiss me, I’m Canadian!
The group visited a variety of pubs and purchased Molson Canadian beers for other guests, and celebrated in true Canadian-style. Beavers, Mounties and beer, oh my!
Don’t believe us? Just watch the video below to get a taste of what happened when Canadians got together…in the Emerald Isle!
For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Weekfundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!
Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.
New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.
By the end of it, our team ended up raising more than $9,000 to support the local food banks!