This year, our Nova Scotia team partnered with the city of Halifax on both of their marquee long weekend events for Canada Day and Natal Day.
Each concert sees thousands of people show up to the Dartmouth waterfront, and while the location is ideal for hosting a concert, it doesn’t have an abundance of parking or access for those trying to get in from various locations across the city. Enter Molson Coors’ Responsible Drinking program:
This Natal Day, our Responsible Drinking team piloted a program with the city’s Metro Transit division, making the Halifax-Dartmouth Ferry Service free on the day of the event. Starting at 6am, and continuing on until 1:30am the following morning, anyone could access the ferry free-of-charge AND get a transfer to continue by bus the rest of the way home.
In all, the city estimates that approximately 11,000 people took part in the complimentary service!
On Friday, May 31st, Corona hosted a giant paint party in the heart of Toronto at Yonge-Dundas Square. Over 7,500 people RSVPed for the event on Facebook to experience what it means to #LiveMasFina at one of the largest paint parties in Canada!
Together with our community of fans, we painted, danced and celebrated. People came in as blank canvases and left as works of art!
Want to join us? The next paint party is happening in Montreal on June 14th.
Earlier this year we asked Canadians from coast to coast to share their stories about how they’ve left their mark as a Canadian, and lots of people started sharing their memories and adventures with us. The Make Your Mark contest ended with us sending 12 lucky Canadians on a weekend trip to Dublin, Ireland!
Upon arrival, the winners tried their hand at Irish dancing, hurling, gaelic football and many more activities as part of their weekend adventure.
Kiss me, I’m Canadian!
The group visited a variety of pubs and purchased Molson Canadian beers for other guests, and celebrated in true Canadian-style. Beavers, Mounties and beer, oh my!
Don’t believe us? Just watch the video below to get a taste of what happened when Canadians got together…in the Emerald Isle!
For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Weekfundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!
Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.
New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.
By the end of it, our team ended up raising more than $9,000 to support the local food banks!
The sound of morning birds high in the trees singing their early morning calls…toss and turn at 453 am…dog out to do it’s business…coffee on and i thought, “why not sit down and write a spring blog”. After all, three days of 20 degree + celsius and it actually feels like spring has sprung in Toronto. I must also admit that some other factors contribute to this overwhelming shift in season for me. Obviously with the NHL playoffs commencing this week, after what might have been a lost season, the city is truly excited. I was blown away by the sea of blue and white downtown and on the subway on Wednesday night. Love to see the community spirit. As a partner with the Toronto Maple Leafs and Montreal Canadiens we actually celebrated a little playoff BBQ at our head office on Tuesday, just to get the team in the spirit of spring playoffs. Our President Stewart Glendinning and Chief Legal and People Officer Kelly Brown and fellow leadership team members helped host staff over the lunch hour…a little competitive spirit added of course. And we can’t forget our third sponsored club in the first round of playoffs of course - Ottawa Senators.
Stewart and Kelly hosting
And then of course there is the return of the summer rep. Gosh, 32 years ago I sat in a similar seat as a young representative from northwestern Ontario. It was the summer of the Jeux Canada Games in Thunder Bay. What a grounding experience that has carried friends and memories for me across my entire 29 career at Molson Coors. A toast to our returning summer reps and those who have just joined us. I know that they will represent us well at events and promotions coast to coast to coast and always flying the responsible choices banner as they go about their business.
Another sign of spring is the annual Randstad awards night. Randstad does a great job at reaching out to 7000 prospective employees across the country to assess the attractiveness of 150 employees. Proudly Molson Coors ranked eleventh this year. A special treat this year was Debbie Travis presenting her “ten commandments” for success. Inspiring and entertaining to say the least !
A toast to our employees and all that they do to carry the passion, commitment and drive for our business…over the past 227 years. Now that’s heritage. Naturally we are nothing without those who carry our products to market and the beer drinkers who support us at the taps, retail store or your favourite drinking occasion. We appreciate and value your business.
And of course the beer business and all that we face in regulations, taxes, mark ups. Provincial budgets are another sign of spring and the Ontario budget was filed yesterday by the Wynne government in Ontario. Good news for beer drinkers and customers in Ontario is that there is not any increase in the beer taxes. Now that’s worth a toast on a sunny day at the legislature with blossoms in bloom at the memorial to Queen Victoria !
Another sign of spring is the renewed commitments to community. Across this great land we engage with community leaders in so many ways. Whether they are local festivals and events designed to instill community spirit and celebrate the arts, local sports events and team get togethers or support for a charity or not for profit of choice. The Beer Store in Ontario will be undertaking their annual drive for Leukemia. Hats off to them and their union membership and Beer Store customers who donate their empties and the difference that they make in our community. May 25th and 26th please donate your empty deposit refunds.
Perhaps you have a thought on spring being sprung. I hope you’ll share it. A toast to you and yours this spring weekend. No doubt we’ll all be seeking a patio, a television screen to watch playoffs and some great quality time with family and friends as the weather warms. Cheers to a great wrap to the week and start to the weekend. @MolsonFerg