Molson in the Community

On October 10, 2012, the Molson Coors St. John’s Brewery held its annual Volunteer Day. With the brewery closed in order to perform electrical sub-station upgrades, more than 60 employees took advantage of the downtime to give back to the community.

Shelley Hickey took the lead role in working with the City of St. John’s to come up with an effective action plan. After tropical storm Leslie, which hit the island back in September, there was a need to extensively reclaim and repair several local parks, walking trails and riverside areas. In addition, the brewery wanted to build on the Molson Canadian Red Leaf Project, whereby several employees planted trees along the nearby, historic Rennie’s River.

With tools, safety vests, garbage bags and the usual Molson Coors St. John’s can-do attitude, the team went to work. In only a few short hours, several large piles of fallen trees and debris were gathered, flower gardens were cleaned, 450 seedlings were planted and a local park and walking area looked like new. The team finished the day with a neighbourhood walkabout, whereby 60 bags of garbage were collected from the streets around the brewery known as Georgestown.

A great day was had by all as the employees of Molson Coors St. John’s once again showed how important our community is to us and how giving back is fundamental to how we do business! As icing on the cake, the brewery was publicly acknowledged by the Mayor of St. John’s on a live television broadcast of the weekly City Council meeting.

“Molson staff did a great job and accomplished a great deal of work…It was great to see the business community giving back to the city,” said Mayor Dennis O’Keefe.

Cheers!
Sean Kennedy, Brewery Manager
Molson Coors St. John’s Brewery

Molson Team pictured L-R: Stefan Kovacevic, Alicia Valenz, Amanda, Andrea Gerard and Kevin Shelson (missing Alexandra Morand from the photo!)

It was a cool, wet day last Saturday when a team of six Molson Coors employees went out and lent a helping hand running various activities for the debut of the Windsor Corporate Challenge.

The fundraiser helped promote the importance of wellness, balance and team building, and all proceeds were donated to the Sunshine Foundation which helps local children with severe physical disabilities or life-threatening illnesses. The challenge was open to both corporate and non-corporate teams who competed against each other in ten fun-filled games.

Stefan Kovacevic, Molson Coors Canada Sales Representative for Windsor South, and a team of Molson Coors volunteers were happy to report that they had a blast last weekend. And in addition to the $1,000 donation from Molson Coors, the event raised more than $40,000 that afternoon! Way to go!

Le 7 septembre dernier, un groupe de huit (8) employés Molson Coors se sont donnés la mission de s’impliquer dans un des nombreux projets de l’organisme “Habitat pour l’humanité région des Deux-Montagnes“. Je vous présente notre super équipe de manuels: François-Éric Garant (capitaine), Simon Pepin, Steve Trudel, Robert Lapointe, David Thuot, Robert Noël, Sylvain Boudreau et François Bernier.

L’organisme sans but lucratif Habitat pour l’humanité région des Deux-Montagnes pourra remettre d’ici une dizaine de semaines les clés de la nouvelle maison à la famille Champagne-Lapointe. Depuis la pelletée de terre tenue le 28 mai dernier, la construction de la maison sur la rue Paul à Sainte-Marthe-sur-le-Lac a vivement progressée, pour le plus grand plaisir de la famille Champagne-Lapointe, la famille choisie.

Je partage cette merveilleuse et généreuse histoire avec vous par le biais de superbes photos:

1) Une équipe qui participe et procède en plus à la remise d’une contribution financière de 5,000$ dans le cadre de son Programme de bénévolat Molson Coors

2) Quelques membres de l’équipe qui n’ont pas peur des hauteurs:

3) Après quelques travaux de travaux physiques, le temps est venu de faire le plein d’énergie:

4) On reprend le travail, mais on n’oublie surtout pas une courte pause pour récupérer ses courriels … un bénévole ne fait aucun compromis!

5) Faut bien qu’un bénévole se sacrifie et prenne quelques clichés:

6) Célébrations, après une journée bien remplie physiquement et moralement … le temps d’une SUPER bière qui laissera son empreinte dans la communauté – s’agit-il d’un produit Molson? Absolument!

Bravo pour cette empreinte d’une équipe formidable qui est définitivement hors de sa zone habituelle, pour faire une différence pour une famille qui ne l’oubliera pas de sitôt!

Cheers!

For the first time since its opening in 2007, the Moncton brewery opened its doors on Friday May 11^th with a view to raising public awareness of the solvable issue of hunger in Canada.

Molson Coors organized this initiative in cooperation with Food DEPOT Alimentaire within the scope of Hunger Awareness Week which took place May 7 to 11, 2012. For a mere $5, employees at the Moncton Brewery offered the unique opportunity of touring the brewery. The event included an outdoor barbecue with refreshments, an autograph session with the Moncton Wildcats hockey team and a host of other surprises.

Hunger Awareness Week aimed to profile food banks as well as Canadians who receive assistance from these organizations. In 2011, nearly 900 000 persons relied each month on food banks for assistance in Canada. In Moncton, over the past year, Food DEPOT Alimentaire has distributed more than 1 million kilograms of food to area food banks and community kitchens.

 “Our employees firmly believe in the importance of contributing to the community well-being,” said Brad Devarennes, Director, Regional Sales for New Brunswick and Prince Edward Island. “This exclusive tour of the Moncton brewery was a way for us to tangibly support our mission in this regard.”

To celebrate this successful day, Molson Coors donated $13,703 to Food DEPOT Alimentaire. The initiative attracted a total of more than 300 participants!

A big thank you to everyone at the Moncton Brewery who helped to open the doors and raise awareness and funds for this important charity!

Cheers and Proud to Play our Part – From your Moncton Team

Bart Alexander, Chief Corporate Responsibility Officer, Molson Coors Brewing Company volunteering with Molson Canadian Red Leaf Project at Brick Works in Toronto, ON.

What would you call a day when you got up early, planted some trees with friends and co-workers and then celebrated with an ice cold Molson Canadian beer?  For me it was awesome, a day bringing together the best of Canada for this visitor from Denver, Colorado.  In fact, the day was sponsored by the Molson Canadian Red Leaf Project in partnership with Evergreen.  The Red Leaf Project launched in 2011, planting over 100,000 trees  to help make our awesome land (in Canada), even better.  Almost 1000 Canadians volunteered at 10 park projects last year, and this summer, the brand will increase its impact by tenfold – 100 projects!

As Chief Corporate Responsibility Officer for Molson Coors, I know that we make both positive and negative impacts on people and the earth.   We call that “Our Beer Print” – just like a beer leaves a mark on the table or coaster, we leave our mark.  Much is positive – such as the good times we spend together over beers, the jobs we create, and the contributions we make to our communities.  Some is negative – like alcohol abuse or discharges and accidents in our breweries.

We are dedicated as a company and as a collection of people to do all we can to grow our positive beer print and shrink our negative beer print.   This means we commit to be an ethical and well governed company, that sells quality products marketed responsibly, committed to environmental sustainability, investing in our people and the communities where we live and work, and taking our best practices to our suppliers and retailers.  It also means that we can help connect people to make a difference – just like we’re doing with the Molson Canadian Red Leaf Project.

We know that our people appreciate our progress, ranking us as one of the top places to work in Canada.  And we believe that beer drinkers care as well, as demonstrated by the participation in Red Leaf Project.  We look forward to seeing that participation grow in 2012.

We’re devoted to improving Our Beer Print in Canada and every market in the world where we brew and sell our products.  So, next time you enjoy one of our brews, be it Canadian or an Coors Light or Rickards, taste our passion to refresh you and the world.

Cheers to you and your responsible choices!

To register/learn more, visit Molson Canadian on facebook

I received a note from former employee Michael Coss this morning pointing me to a link in Vancouver’s paper “The Province”. I really felt compelled to post a little story to give Michael a huge “shout” for his courage to come back from a tragic incident just a few years ago. Michael’s family was basically told that he would be confined to a bed and likely never to be on his feet again. Just look at this story in the local paper in Vancouver that tells this triumphant achievement for a young man that had the courage to fight to come back. Cheers to you Michael, and all that you continue to do to raise awareness and funds for the Brain Injury Research Foundations. Thanks for continuing to share your story. @MolsonFerg

Last week a group of Molson Coors employees (in above photo) volunteered at the 36th annual Telemiracle in Regina Saskatchewan. The event, often referred to by the community as “Saskachewan’s charity” is lead by the Kinsmen & Kinettes of SK and all the funds raised stay in the province.  It’s the largest and longest running Telethon charity in Canada.  This year, our team of volunteers answered phones and took donations for three hours to help raise over $5.9 million (record).  After the fundraising, our team ensured all the volunteers enjoyed an ice cold beer to celebrate the successful initiative.  Thanks to Mike Tate, Sales Manager, SK for leading this volunteer opportunity!  Cheers.