Monday, July 8th, 2013
Le vendredi 5 juillet dernier, avait lieu la soirée feux d’artifice du toit de la brasserie Molson Coors à Montréal. Le pays représenté était Hong Kong, Chine. Le repas servi était excellent et le toit de la brasserie est un lieu privilégié pour observer les spectacles de pyrotechnie qui se tiennent à La Ronde.
Les profits de cette soirée, 10 000 $, ont été remis à la Fondation de l’athlète d’excellence du Québec. La Fondation de l’athlète d’excellence du Québec est un organisme regroupant des intervenants de divers milieux, notamment du milieu des affaires, de l’éducation et du sport. L’organisation a pour mission de soutenir financièrement et d’appuyer les étudiants-athlètes dans leur poursuite de l’excellence académique et sportive et de contribuer à la promotion de modèles dans la société québécoise.
Ce généreux don a été rendu possible grâce à la participation de 120 employés et leurs invités, à Eurest qui a fourni la nourriture et au Club Molson Coors.
De plus, les Anges Molson étaient présentes et offraient à la fin de la soirée des coupons de taxi pour un retour à la maison sécuritaire.
Wednesday, June 19th, 2013
A summer ritual in Canada is certainly the opening of the cottage, camp or cabin. Cottage for those in eastern Canada, Camp for those in Central Canada and Cabin for those in western Canada. All together it is that summer retreat that so many Canadians take of advantage of, whether it is their own place – a place to rent – a family compound or on the invite of a neighbour or friend.
Opening weekend is a time to get the water turned back on, sweep out the cobwebs, check the mouse traps, repair the dock, clean out the eaves, mow the lawn, weed the garden, repair the screen door, charge up the BBQ, wash the windows, take old clothes to Goodwill, plan the first vist of friends, wash down the boats, sweep off the deck and at the end of it all sit down in the wiped of lawn chair and enjoy a nice cold refreshing beer as you toast the opening weekend of summer.
It is a fascinating ritual but with it comes much joy. It’s a preparation for what will be another great Canadian summer. A time with friends and family. A time to meet new acquaintances or friends of friends passing through. It is a time to reflect upon family and how we are all getting a little older, as parents do – we do, and oh my goodness, our kids do.
Cottage – Camp – Cabin, they all represent a destination in the summer that brings folks together for great times around the campfire, a sing a long at the piano, a fresh feed of fish from just off the end of the dock, a gathering in the community, a celebration at the local festival and really just great times together with summer friends.
So raise a glass to the summer ritual of opening that special retreat. A toast to summer and responsible choices that will make it a memorable one. Cheers !
and of course…feel free to share your summer ritual…
Wednesday, June 5th, 2013
Photo L-R: Carole Berry, Molson Coors; John Bitove Jr.
I was asked to accept an award on our behalf, being naturally curious I set out to learn more about what we were receiving from ProAction. “The John Bitove Sr. Award” is corporate recognition, ok I figured that out, but why were we, Molson Coors Canada, nominated?
It turns out we have been involved since 1991, when ProAction began, and have been a part of “Cops helping Kids” ever since. These programs have bridged the gap and helped forge positive relationships between the police and the community where they serve. ProAction has reached over 350,00 youth, funded over 1,000 police-initiated programs with a total value of $4,000,000 hours, which does not include police hours.
I was honoured to be in the company of such dedicated officers truly making a difference with our youth in our communities. The award is now proudly hanging in our reception area at Toronto Head Office.
Wednesday, May 15th, 2013
For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Week fundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!
Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.
New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.
By the end of it, our team ended up raising more than $9,000 to support the local food banks!
Friday, May 3rd, 2013
The sound of morning birds high in the trees singing their early morning calls…toss and turn at 453 am…dog out to do it’s business…coffee on and i thought, “why not sit down and write a spring blog”. After all, three days of 20 degree + celsius and it actually feels like spring has sprung in Toronto. I must also admit that some other factors contribute to this overwhelming shift in season for me. Obviously with the NHL playoffs commencing this week, after what might have been a lost season, the city is truly excited. I was blown away by the sea of blue and white downtown and on the subway on Wednesday night. Love to see the community spirit. As a partner with the Toronto Maple Leafs and Montreal Canadiens we actually celebrated a little playoff BBQ at our head office on Tuesday, just to get the team in the spirit of spring playoffs. Our President Stewart Glendinning and Chief Legal and People Officer Kelly Brown and fellow leadership team members helped host staff over the lunch hour…a little competitive spirit added of course. And we can’t forget our third sponsored club in the first round of playoffs of course - Ottawa Senators.
Stewart and Kelly hosting
And then of course there is the return of the summer rep. Gosh, 32 years ago I sat in a similar seat as a young representative from northwestern Ontario. It was the summer of the Jeux Canada Games in Thunder Bay. What a grounding experience that has carried friends and memories for me across my entire 29 career at Molson Coors. A toast to our returning summer reps and those who have just joined us. I know that they will represent us well at events and promotions coast to coast to coast and always flying the responsible choices banner as they go about their business.
Another sign of spring is the annual Randstad awards night. Randstad does a great job at reaching out to 7000 prospective employees across the country to assess the attractiveness of 150 employees. Proudly Molson Coors ranked eleventh this year. A special treat this year was Debbie Travis presenting her “ten commandments” for success. Inspiring and entertaining to say the least !
A toast to our employees and all that they do to carry the passion, commitment and drive for our business…over the past 227 years. Now that’s heritage. Naturally we are nothing without those who carry our products to market and the beer drinkers who support us at the taps, retail store or your favourite drinking occasion. We appreciate and value your business.
And of course the beer business and all that we face in regulations, taxes, mark ups. Provincial budgets are another sign of spring and the Ontario budget was filed yesterday by the Wynne government in Ontario. Good news for beer drinkers and customers in Ontario is that there is not any increase in the beer taxes. Now that’s worth a toast on a sunny day at the legislature with blossoms in bloom at the memorial to Queen Victoria !
Another sign of spring is the renewed commitments to community. Across this great land we engage with community leaders in so many ways. Whether they are local festivals and events designed to instill community spirit and celebrate the arts, local sports events and team get togethers or support for a charity or not for profit of choice. The Beer Store in Ontario will be undertaking their annual drive for Leukemia. Hats off to them and their union membership and Beer Store customers who donate their empties and the difference that they make in our community. May 25th and 26th please donate your empty deposit refunds.
Perhaps you have a thought on spring being sprung. I hope you’ll share it. A toast to you and yours this spring weekend. No doubt we’ll all be seeking a patio, a television screen to watch playoffs and some great quality time with family and friends as the weather warms. Cheers to a great wrap to the week and start to the weekend. @MolsonFerg