Archive for the Corporate Responsibility category

Thursday, September 12th, 2013

A Hat Trick of Success for Our Beer Print

This week we found out that Molson Coors has been named Global Beverage Sector Leader on the Dow Jones Sustainability Index for the second year as well as maintaining its listing on the World Index for the second consecutive year and North America Index for the third consecutive year.

Brewing-Great-Beer-Beginning

“Molson Coors has focused on continuing to improve ‘Our Beer Print‘, which recognizes our impacts on our communities, people and environment. Through 2013 we have developed Our Beer Print further to engage through our brands and partner with our customers to have greater influence and contribute to the company’s growth,” said Peter Swinburn, Molson Coors President and CEO.

This recognition from the Dow Jones Sustainability Index (DJSI) has always been one of our key measures of success for world class corporate responsibility. As we have moved forward as a business, and as our goals have evolved, so have our Corporate Responsibility ambitions.

Cheers to Our Beer Print!

DJSI_Member_Logo

Tuesday, September 10th, 2013

Our Beer Print Month: Alcohol Responsibility

We’re successful when our products are consumed in the right way

We are privileged to work in one of the most dynamic, exciting branded industries I can think of. I still get a buzz watching the delighted reactions of new friends and acquaintances light up when they ask what I do: “I work in the beer business!

Proud words and weighty words. Working in the beer business is a career that comes with important additional social responsibilities – a promise to brew and sell our products ethically and responsibly; a commitment to tackle excessive, irresponsible and underage drinking and, on a personal level for all of us, a duty to model sensible drinking behaviour in our families and communities.

Molson Angel Designated Drivers

When we came together with the former Starbev organization to form Molson Coors Europe, we found new colleagues with a value set remarkably similar to Molson Coors and a very consistent responsibility message to consumers: don’t drink and drive.

In Croatia, Zagrebacka Pivovara’s goal is to be the main voice of responsible drinking and the company has a long term commitment to its “Think – don’t drink and drive” campaign which educates consumers on responsible drinking through panel discussions and billboard advertising.

Likewise, in Czech, the Staropramen brand has worked closely with Czech Police on the successful “Leave the Keys in Your Pocket” project and, more recently, the industry’s “Let’s agree who drinks and drives” campaign.

The Borsodi Brewery in Hungary is an active member of the Hungarian Breweries Association’s JOFEJ campaign, “The Sober Responsible Driver Program” which has reached thousands of youngsters through special activities in night clubs.

Alcohol Is a Bad Driver koncert Partibrejkersa

Alcohol Is a Bad Driver” is the award-winning CR campaign from Kamenitza AD in Bulgaria which focuses on raising society awareness of the dangers of drinking and driving, notably through special “alcohol” goggles which simulate different levels of blood alcohol content.

In Montenegro, Trebjesa has been donating breathalyser kits to police for many years and offers free public transport for visitors to music events sponsored by the company.

koncert Partibrejkersa

Apatinska Pivara, in Serbia, has focused its key efforts on educating consumers about the risks of combining alcohol with driving – “When I drink, I don’t drive” – an award-winning programme which has been integrated with the company’s music events; and on raising awareness of the dangers of underage consumption through the “18+ consume responsibly” campaign.

TAXIGUY Dialer and Responsible Choices

TaxiGuy is a unique partnership to stop drinking and driving in Canada. Since its inception in 1998, the program has helped over 3 million Canadians get home safely, and has been recognized as a key social marketing tool in the overall fight against drunk driving by countless stakeholder organizations. Molson Coors was also the first beer company in Canada to feature a ‘Stamp of Responsibility’ on products which you’ll eventually see on all our packaging.

Our Beer Print Commitment Panel

Similarly, in the UK and Ireland, Molson Coors has rolled out innovative secondary packaging which features an Our Beer Print Commitment Panel with information about responsible drinking and the environmental and social impacts of our products and directs consumers to our Corporate Responsibility website. We’re also leading the industry in developing the lower alcohol category in the UK, supported by excise incentives for lower strength beer, and have been recognised by the UK Government and European Alcohol & Health Forum.

Hopefully, this gives you a taste not only for how much we have going on in the Alcohol Responsibility space, but also how integrated and complementary such activities are with the objectives of our business.

After all, they are one and the same.

Cheers,

Scott Wilson, Chief Corporate Affairs Officer Molson Coors Europe

 

Tuesday, September 3rd, 2013

Water Stewardship: Helping the business and our communities

EDER

With increasing global demands on fresh water supplies, it is becoming more and more important that we play our part in water conservation. By conserving water, we shrink our negative Beer Print and increase our positive Beer Print!

As one of our most important beer ingredients, we care about Every Drop of water we use and Every Ripple of its impact in our communities and supply chain. So we have set an ambitious goal to improve our breweries’ water efficiency by 20% by 2020.

With our 2020 water efficiency goal in mind, our work up to now has made some great progress! From 2008 to 2012, our water efficiency projects have saved approximately 504 Olympic-sized swimming pools of water!

We also have a long history of working with our local stakeholders to try and solve water challenges, including:

Our latest water-related project is in Bihar, India, close to our Cobra Brewery. We are working with Water For People to build a toilet block, hand washing facility and fresh water pump. This will dramatically improve the well-being of the community and reduce life threatening diseases in this vibrant but underprivileged part of India.

The accomplishments we listed above are great, but there is still a lot to do!

Monday, August 19th, 2013

Every Drop Every Ripple: Molson Coors receives Water Management award

At Molson Coors we are always proud when other people recognize and reward our activities and we couldn’t be more proud than the recent Water Management award received at the inaugural 2degrees Sustainability Champions Awards.

2013 Water Management Award Winner

You may wonder why this award is different. Well for starters, water means a lot to us. A whole lot. In fact, without great water we couldn’t make great beer. And one of the unique properties about water is that water is a very local issue. Good quality water has driven where our breweries are located around the globe; whether it’s St. John’s in Canada, Golden in the USA or Burton on Trent in the UK, we have brewed in these locations simply because the water is famous with the beers produced.

Without great water quote

This makes water a local and community issue. If we use too much, or mistreat it, we have to recognize the impact on our neighbours and communities. We have worked with our communities around the globe to ensure that we are respecting and preserving the watershed in which we operate, for both our future use, but also for those of future generations of communities.

2degrees Water Management Award  Every Drop Every Ripple2degrees Water Management Award 2
Aside from water being one of our most important ingredients in our beers, it also is vital in producing a second important ingredient; our barley. And we treat our barley growers as another aspect of our broader community. Indeed they suffer the same challenges around water availability around the globe. There’s always too much, or too little. We have worked with our growers to provide support, tools, education and share best practice around how they can harness when there is too much, and be efficient when too little.

Find out more details about our entry here, or get more familiar with our water story by following us on Twitter @EveryRipple!

Wednesday, July 10th, 2013

Ted Moroz, Prez of Ontario Beer Store and Team Make a Difference

team ted

This evening I received a note from Ted Moroz, President of the Beer Store system in Ontario. He was recounting the reasons that he and his team engage in an annual fundraising effort for Leukemia and Lymphoma research. I will let you read it for yourself. It is a terrific reflection on how we can make a difference for those in need. Thanks for sharing Ted and thanks for letting me share on our blog. Cheers to the difference that you and the employees and customers of the Beer Store continue to make.

Here it is…

“Why do I raise funds to fight Leukemia, Lymphoma, and Blood Cancers?

A couple of years ago, while participating in our annual “Returns for Leukemia” bottle drive at the Alliston Beer Store, I noticed members of our team approach a mom and her little boy, who were beginning to pile empties on a cart, to explain what we were doing – collecting empty beer, wine and liquor containers and cashing them in to donate to blood cancer research. The mom replied that her young son, who we figured was about 9 or 10, had just spent several hours cleaning up the garage and gathering up the empties so the refund coming back was rightfully his. We smiled understandingly and started to help them with the empties regardless. We were out of earshot, but saw the little boy tug on his mom’s sleeve and she bent down to speak with him. The mom rose to look at us with a tear in her eye and she relayed that her little boy had a friend at school who was sick with Leukemia and he wanted to donate these empties to help his friend.

A few months ago, a very close friend and one of the best bosses I ever had buried his son after he lost his battle with Lymphoma. I don’t think any parent should ever have to bury her or his own child and experience such unbearable agony.

There is an employee at our Brampton distribution centre by the name of Chris Bidner. And Chris’s wife Jane is also a beer store employee and 12R24 member who works at one of our Guelph locations. Besides being all round nice people, Chris and Jane have always been big supporters of our annual fundraising campaigns and Chris is a real go-getter when it comes to raising the bar and encouraging his co-workers at Brampton DC to help out. Chris and Jane’s four year-old grandson Nevan has been diagnosed with Leukemia and will endure treatments for the next 2 years.

Last year at the Quarter Century meeting, a celebration we have for employees upon achieving twenty five years of service, I ran into Jim Silva and his wife Margaret. Jim is a store manager in Toronto. Margaret went on to tell me how proud she was that her husband’s company, along with UFCW Local 12R24, raised so much for Leukemia research. Their 18 year old daughter Samantha, who had just started school at the University of Guelph, and had made the Lacrosse team, had been diagnosed with Leukemia. Samantha is in remission thanks to the advances of modern day research and returned to Guelph last year helping her Lacrosse team make it to the finals. Jim also wanted to pass along how vitally important it is to donate blood.

So why do I help raise funds for Leukemia research? I do it so little kids can just be little kids and not have to worry or see their friends have leukemia. I do it so parents do not have to bury their children who have succumbed to the awful diseases. I do it so Jane and Chris Bidner can watch their grandchild grow and other four year olds do not have to go through multiple years of chemotherapy. I do it so that Jim and Margaret can cheer on Samantha and her lacrosse team. That’s why.

This past year, The Beer Store and Local 12R24 raised over $1.7 million in the fight against blood cancers. Next year’s campaign is officially underway and I am going to once again run a half marathon (21K) to help out and raise money for the fight.

If you have already made a donation to someone on our team or your company has already donated then I apologize for sending this to you. Thank you and by all means “delete’. But if you have not donated and would like to make a donation to support my participation in Team In Training and help advance LLSC’s mission, that would be greatly appreciated. I hope you’ll visit my web site. Cheers and thank you for your support!

Ted Moroz

You can help support me by making a secure online donation using your credit card. Click on the link below:

Ted’s Pledge Page

You will receive an email confirmation, along with your tax receipt for your donation and I will be notified as soon as you make your donation. I thank you in advance for your support, and really appreciate your generosity!!”

Thanks Ted ! @MolsonFerg