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<channel>
	<title>Molson in the Community &#187; Corporate Social Responsibility</title>
	<atom:link href="http://blog.molson.com/community/category/corporate-social-responsibility/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.molson.com/community</link>
	<description>Proud to play our part</description>
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		<title>Molson M wins 3rd place at Loblaw 2010 National Kick Off</title>
		<link>http://blog.molson.com/community/2010/02/02/molson-m-wins-3rd-place-at-loblaw-2010-national-kick-off/</link>
		<comments>http://blog.molson.com/community/2010/02/02/molson-m-wins-3rd-place-at-loblaw-2010-national-kick-off/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 19:22:52 +0000</pubDate>
		<dc:creator>Monique</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Fundraising event]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3656</guid>
		<description><![CDATA[
On the above: Daniel Rivest from Molson Coors Canada serving our new Molson M
Loblaws hosted yesterday their National kick off in Toronto. More than 250 vendors share their products, programs, promotions and customer-know-how with an influential group of more than 1,400 Loblaw colleagues.
The People’s Choice is awarded to the vendor who provides the most memorable [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F02%2F02%2Fmolson-m-wins-3rd-place-at-loblaw-2010-national-kick-off%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F02%2F02%2Fmolson-m-wins-3rd-place-at-loblaw-2010-national-kick-off%2F" height="61" width="51" /></a></div><p><a class="tt-flickr tt-flickr-Medium" title="Loblaws Kick-off 2010_2" href="http://www.flickr.com/photos/molsonblog/4325276195/"><img class="alignnone" src="http://farm5.static.flickr.com/4054/4325276195_a8b53e4e5c.jpg" alt="Loblaws Kick-off 2010_2" width="500" height="375" /></a></p>
<p>On the above: Daniel Rivest from Molson Coors Canada serving our new Molson M</p>
<p>Loblaws hosted yesterday their National kick off in Toronto. More than 250 vendors share their products, programs, promotions and customer-know-how with an influential group of more than 1,400 Loblaw colleagues.</p>
<p>The People’s Choice is awarded to the vendor who provides the most memorable experience and useful product knowledge to help our store managers and their teams better serve our customers.  <span style="text-decoration: underline;"><a href="http://molsoncoorscanada.com">Molson </a>presented Molson M, and won 3<sup>rd</sup> place</span>, (Coke 1<sup>st</sup>, P&amp;G 2<sup>nd</sup>)</p>
<p>The booth used was the one seen at the customer launch last November. Over 2000 people came to the booth inquiring about Molson M, some waited more than 15min just to sample Molson M. 1500 Molson M were served by the Molson M hostesses. Some information pamphlet about the product were also given to every visitors.</p>
<p>Proceeds of $1,500 donated to President Choice Foundation &#8230;</p>
<p> A big thanks to Philippe Dussault, Daniel Rivest and Prod K for making it a success!</p>
<p>Signed Julie Sanchez, <a href="http://molsoncoorscanada.com">Molson Coors Canada </a>- Cheers and Congratulations!</p>
<p>For additional pictures <a href="http://www.flickr.com/photos/molsonblog/sets/72157623335917086/">http://www.flickr.com/photos/molsonblog/sets/72157623335917086/</a></p>
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		</item>
		<item>
		<title>L&#8217;inauguration du Campus St-Jérôme de l&#8217;UQO</title>
		<link>http://blog.molson.com/community/2010/01/25/linauguration-du-campus-st-jerome-de-luqo/</link>
		<comments>http://blog.molson.com/community/2010/01/25/linauguration-du-campus-st-jerome-de-luqo/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:43:36 +0000</pubDate>
		<dc:creator>Monique</dc:creator>
				<category><![CDATA[Active Lifestyles]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[Skills Development]]></category>
		<category><![CDATA[Corporate Philanthropy]]></category>
		<category><![CDATA[Donation]]></category>
		<category><![CDATA[Molson Coors Canada]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3489</guid>
		<description><![CDATA[ 
Un groupe dans la magnique bibliothèque des étudiants-es

De gauche à droite: Martin Lévesque, directeur CSP Molson Coors, Monique Dépatie, chef Relations communautaires Molson Coors, Gaétan Lapointe du Vieux Shack de St-Jérôme et membre du comité de la campagne de financement du Campus St-Jérôme, Marie-Hélène Lagacé des Relations publiques de Molson Coors, Richard Groulx, chef Ventes [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F01%2F25%2Flinauguration-du-campus-st-jerome-de-luqo%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F01%2F25%2Flinauguration-du-campus-st-jerome-de-luqo%2F" height="61" width="51" /></a></div><p><a class="tt-flickr tt-flickr-Medium" title="Campus St-Jérôme 011" href="http://www.flickr.com/photos/molsonblog/4303766520/"><img class="alignnone" src="http://farm3.static.flickr.com/2759/4303766520_58a59ea63a.jpg" alt="Campus St-Jérôme 011" width="500" height="375" /></a> </p>
<p>Un groupe dans la magnique bibliothèque des étudiants-es</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Campus St-Jérôme 009" href="http://www.flickr.com/photos/molsonblog/4303020189/"><img class="alignnone" src="http://farm5.static.flickr.com/4062/4303020189_ff621ecfb3.jpg" alt="Campus St-Jérôme 009" width="500" height="375" /></a></p>
<p>De gauche à droite: Martin Lévesque, directeur CSP Molson Coors, Monique Dépatie, chef Relations communautaires Molson Coors, Gaétan Lapointe du Vieux Shack de St-Jérôme et membre du comité de la campagne de financement du <a href="http://www.uqo.ca/saint-jerome/">Campus St-Jérôme</a>, Marie-Hélène Lagacé des Relations publiques de Molson Coors, Richard Groulx, chef Ventes CSP Molson Coors et Dany Berger du Vieux Shack et représentant de CIME radio</p>
<p>Le vendredi 22 janvier dernier, nous avons assisté, en compagnie de plusieurs centaines de personnes, à l&#8217;inauguration officielle de ce magnifique campus où <a href="http://molsoncoorscanada.com">Molson Coors </a>a confirmé un investissement communautaire de 50,000$, dédié à l&#8217;aire commune des étudiants-es située au 4e étage avec une vue spectaculaire sur la ville de St-Jérôme.</p>
<p>Cette université pourra accueillir près de 2,500 étudiants-es.</p>
<p>Cliquer ici pour d&#8217;autres photos: <a href="http://www.flickr.com/photos/molsonblog/sets/72157623156145855/">http://www.flickr.com/photos/molsonblog/sets/72157623156145855/</a></p>
<p>Félicitations à tous ceux et celles qui, de près ou de loin, ont permis la réalisation d&#8217;un projet aussi important pour la région. Grandir débute par l&#8217;éducation &#8211; une priorité pour la communauté!</p>
<p>Santé et longue vie au Campus St-Jérôme de l&#8217;Université du Québec en Outaouais!</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>L&#8217;équipe de Molson Coors à Gaspé s&#8217;engage pour la Fondation le R.A.D.E.A.U.</title>
		<link>http://blog.molson.com/community/2010/01/14/lequipe-de-molson-coors-a-gaspe-sengage-pour-la-fondation-le-r-a-d-e-a-u/</link>
		<comments>http://blog.molson.com/community/2010/01/14/lequipe-de-molson-coors-a-gaspe-sengage-pour-la-fondation-le-r-a-d-e-a-u/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:35:00 +0000</pubDate>
		<dc:creator>Monique</dc:creator>
				<category><![CDATA[Active Lifestyles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Employees in the Community]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Molson Coors Volunteer Program]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[Corporate Philanthropy]]></category>
		<category><![CDATA[Molson Coors Canada]]></category>
		<category><![CDATA[Molson Volunteer Program]]></category>
		<category><![CDATA[Volunteerism]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3403</guid>
		<description><![CDATA[ 

Stéphane Aubut, représentant Molson Coors des ventes de la région, bien entouré de son équipe locale composée de MM. Steve Francoeur, Bernard Ste-Croix, Michel Morin, Jonathan Dufresne, Éric-Alexandre Landry et Bruno Meunier, ont participé à un tournoi de hockey à Chandler, dans le but  d&#8217;amasser des fonds pour la Fondation le R.A.D.E.A.U., une maison de soin [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F01%2F14%2Flequipe-de-molson-coors-a-gaspe-sengage-pour-la-fondation-le-r-a-d-e-a-u%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F01%2F14%2Flequipe-de-molson-coors-a-gaspe-sengage-pour-la-fondation-le-r-a-d-e-a-u%2F" height="61" width="51" /></a></div><p> </p>
<p><a class="tt-flickr tt-flickr-Medium" title="Gaspé-Radeau" href="http://www.flickr.com/photos/molsonblog/4273520845/"><img class="alignnone" src="http://farm5.static.flickr.com/4008/4273520845_dcfa82e921.jpg" alt="Gaspé-Radeau" width="500" height="375" /></a></p>
<p>Stéphane Aubut, représentant <a href="http://molsoncoorscanada.com">Molson Coors </a>des ventes de la région, bien entouré de son équipe locale composée de MM. Steve Francoeur, Bernard Ste-Croix, Michel Morin, Jonathan Dufresne, Éric-Alexandre Landry et Bruno Meunier, ont participé à un tournoi de hockey à Chandler, dans le but  d&#8217;amasser des fonds pour la Fondation le R.A.D.E.A.U., une maison de soin palliatif de la région de Gaspé. Leur contribution à cette activité de levée de fonds qui s&#8217;est tenue le vendredi 8 janvier dernier, à l&#8217;Aréna de Chandler, aura permis de remettre une somme additionnelle de 1,500$. Félicitations à toute l&#8217;équipe pour votre engagement dans la communauté et cette belle région de Gaspé! Santé!</p>
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		</item>
		<item>
		<title>Power of the Hour Launch</title>
		<link>http://blog.molson.com/community/2010/01/13/power-of-the-hour-launch/</link>
		<comments>http://blog.molson.com/community/2010/01/13/power-of-the-hour-launch/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 01:28:53 +0000</pubDate>
		<dc:creator>Tonia Hammer</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Molson Coors Volunteer Program]]></category>
		<category><![CDATA[Canadian Volunteerism]]></category>
		<category><![CDATA[GetInvolved.ca]]></category>
		<category><![CDATA[Molson Coors Canada]]></category>
		<category><![CDATA[Power of the Hour]]></category>
		<category><![CDATA[Timeriaser]]></category>
		<category><![CDATA[Volunteer Canada]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3393</guid>
		<description><![CDATA[
Today @MolsonFerg and I attended the launch of GetInvolved.ca&#8217;s (an online social network for the socially conscious in Canada) Power of the  Hour campaign.  Along with 21 other Canadian Corporate companies, we announced the national volunteerism campaign with a goal to raise 2,000,000 volunteer hours in 2010.

Mike Tierney, President of UPS &#38; Chair of the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F01%2F13%2Fpower-of-the-hour-launch%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2010%2F01%2F13%2Fpower-of-the-hour-launch%2F" height="61" width="51" /></a></div><p><a title="Power of the Hour - Molson Coors Canada" href="http://www.flickr.com/photos/molsonblog/4271011585/"><img src="http://farm3.static.flickr.com/2768/4271011585_0ce939ba23.jpg" alt="Power of the Hour - Molson Coors Canada" width="500" height="313" /></a></p>
<p>Today @MolsonFerg and I attended the launch of <a href="http://www.getinvolved.ca/">GetInvolved.ca&#8217;s</a> (an online social network for the socially conscious in Canada) <a href="http://www.getinvolved.ca/power/">Power of the  Hour</a> campaign.  Along with 21 other Canadian Corporate companies, we announced the national volunteerism campaign with a goal to raise 2,000,000 volunteer hours in 2010.</p>
<p><a title="Power of the Hour Launch" href="http://www.flickr.com/photos/molsonblog/4272229971/"><img src="http://farm3.static.flickr.com/2746/4272229971_12ddfa699f.jpg" alt="Power of the Hour Launch" width="500" height="375" /></a></p>
<p><strong><span style="color: #ff6600;">Mike Tierney, President of UPS &amp; Chair of the Corporate Council on Volunteering announcing hours pledge by the Council</span></strong></p>
<p>CEO&#8217;s and senior executives representing the <a href="http://volunteer.ca/en/volunteer-canada-corporate-council-volunteering">22 member companies of the Corporate Council on Volunteering</a> and non-profit partners announced the hours THEY are pledging this afternoon at the TMX broadcast Centre in Toronto &#8211; in total, Corporate Canada is pledging 814,900 hours!  Special thank you to the folks from <a href="http://timeraiser.ca/">Timeraiser/Framework Foundation</a> for being Molson&#8217;s guests <img src='http://blog.molson.com/community/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a title="Power of the Hour Launch 2010" href="http://www.flickr.com/photos/molsonblog/4272958092/"><img src="http://farm5.static.flickr.com/4063/4272958092_f7ac4376b8.jpg" alt="Power of the Hour Launch 2010" width="500" height="375" /></a></p>
<p><strong><span style="color: #ff6600;"><a href="../">Molson Coors Canada</a> has pledged 6,000 hours this year which we plan to complete through our Corporate Volunteer Program (@MolsonFerg in the pic above)</span></strong></p>
<p>The site:  Pretty cool social site that allows any individual, business or group to sign up and track their hours, adding photos and descriptions for every hour counted.  The running total of hours across Canada is always showing at the top of the site.</p>
<p>Other Features of the site:</p>
<ul>
<li>Connects to twitter, facebook, youtube, etc.  so you can share your hours/activities with your networks and friends</li>
<li>Power Tools Page &#8211; resource for hour counters and change makers (find volunteer opportunities, student, non-profit and business tools, news)</li>
<li>Actions Page &#8211; you can check out what other &#8216;counters&#8217; are up to and if you like what they&#8217;re doing, you can add their actions to your to-do list</li>
</ul>
<p><a title="Power of the Hour Launch" href="http://www.flickr.com/photos/molsonblog/4272222743/"></a><a class="tt-flickr tt-flickr-Medium" title="Power of the Hour Launch" href="http://www.flickr.com/photos/molsonblog/4272219587/"><img class="alignnone" src="http://farm5.static.flickr.com/4028/4272219587_c380932f07.jpg" alt="Power of the Hour Launch" width="500" height="375" /></a><br />
<strong><span style="color: #ff6600;">Packed house at the TMX Toronto Stock Exchange for the launch &#8211; Big and small businesses, community agencies, media and others in attendance</span></strong></p>
<p>S0 &#8211; Will you stand up and COUNT in 2010? Will you make the time to volunteer?  How many hours will you pledge?</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Hey Toronto, Your Fare&#8217;s On Us New Years Eve!</title>
		<link>http://blog.molson.com/community/2009/12/18/hey-toronto-your-fares-on-us-new-years-eve/</link>
		<comments>http://blog.molson.com/community/2009/12/18/hey-toronto-your-fares-on-us-new-years-eve/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 19:18:00 +0000</pubDate>
		<dc:creator>Tonia Hammer</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Responsible Choices]]></category>
		<category><![CDATA[City Hall]]></category>
		<category><![CDATA[Free Ride]]></category>
		<category><![CDATA[Liberty Group]]></category>
		<category><![CDATA[Molson Coors Canada]]></category>
		<category><![CDATA[new years eve]]></category>
		<category><![CDATA[Toronto Entertainment]]></category>
		<category><![CDATA[TTC]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3268</guid>
		<description><![CDATA[
Photo L-R:  Nick Di Donato, President Liberty Entertainment, Adam Giambrone, TTC Chair, Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada
Ferg, Tonia and I were up and at&#8217;em early to announce that Molson Coors Canada will help Torontonians get home safetly on New Year&#8217;s Eve once again this year.  Molson Coors will support the TTC&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F18%2Fhey-toronto-your-fares-on-us-new-years-eve%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F18%2Fhey-toronto-your-fares-on-us-new-years-eve%2F" height="61" width="51" /></a></div><p><a class="tt-flickr tt-flickr-Medium" title="New Year's Eve Free Ride with TTC" href="http://www.flickr.com/photos/molsonblog/4195581070/"><img class="alignnone" src="http://farm3.static.flickr.com/2550/4195581070_c899ce5a83.jpg" alt="New Year's Eve Free Ride with TTC" width="500" height="334" /></a></p>
<p>Photo L-R:  Nick Di Donato, President Liberty Entertainment, Adam Giambrone, TTC Chair, Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada</p>
<p>Ferg, Tonia and I were up and at&#8217;em early to announce that Molson Coors Canada will help Torontonians get home safetly on New Year&#8217;s Eve once again this year.  Molson Coors will support the TTC&#8217;s free New Year&#8217;s Eve transit service, celebrating Toronto residents who choose to make the responsible choice and arrive home safely after ringing in the New Year.  The service will be offered from 12:01 a.m. (January 1, 2010) until 4 a.m. It is expected that over 100,000 people will ride the TTC during this time.</p>
<p>We are happy to partner with the Toronto Transit Commission, the Liberty Entertainment Group and the other sponsors to help Toronto residents make the responsible choice this New Year&#8217;s Eve.  Let TTC be your designated driver this New Year&#8217;s Eve.</p>
<p>This sponsorship is part of its 2009 Taking You Home for the Holidays campaign, which includes the sponsorship of free transit service on New Year&#8217;s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. The campaign will also be active in Quebec through its Molson Angels, as well as in St. John&#8217;s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars &#8211; the National Taxicab Currency for Canada.</p>
<p>What&#8217;s important to us at Molson Coors Canada,  is that our products are consumed in a responsible way by all those who enjoy them. Responsible drinking and celebrating responsible choices is something that is on our agenda 24 hours a day, 365 days a year.</p>
<p>Molson Coors Canada is proud to play its part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.</p>
<p>Cheers and Happy Holidays, CaroleB</p>
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		</item>
		<item>
		<title>Action Nouvelle Vie fait une grande différence pour les Fêtes!</title>
		<link>http://blog.molson.com/community/2009/12/17/action-nouvelle-vie-fait-une-grande-difference-pour-les-fetes/</link>
		<comments>http://blog.molson.com/community/2009/12/17/action-nouvelle-vie-fait-une-grande-difference-pour-les-fetes/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 13:15:01 +0000</pubDate>
		<dc:creator>Monique</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Employees in the Community]]></category>
		<category><![CDATA[Molson Coors Volunteer Program]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Molson]]></category>
		<category><![CDATA[Molson Coors]]></category>
		<category><![CDATA[Molson in the Community]]></category>
		<category><![CDATA[Molson Volunteer Program]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3255</guid>
		<description><![CDATA[ 
Action Nouvelle Vie, un organisme qui vient en aide aux familles défavorisées de la Montérégie, a procédé à la remise de ses paniers de Noël et de ses cadeaux aux enfants défavorisés de la Rive-Sud de Montréal.
Les employés-es de Molson Coors ont participé activement à cette remise, que ce soit par l&#8217;achat de cadeaux pour [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F17%2Faction-nouvelle-vie-fait-une-grande-difference-pour-les-fetes%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F17%2Faction-nouvelle-vie-fait-une-grande-difference-pour-les-fetes%2F" height="61" width="51" /></a></div><p><a class="tt-flickr tt-flickr-Medium" title="Action Nouvelle Vie 008" href="http://www.flickr.com/photos/molsonblog/4191991069/"><img class="alignnone" src="http://farm3.static.flickr.com/2653/4191991069_96a105b072.jpg" alt="Action Nouvelle Vie 008" width="500" height="375" /></a> </p>
<p><strong><a href="http://www.actionnouvellevie.com/">Action Nouvelle Vie</a></strong>, un organisme qui vient en aide aux familles défavorisées de la Montérégie, a procédé à la remise de ses paniers de Noël et de ses cadeaux aux enfants défavorisés de la Rive-Sud de Montréal.</p>
<p>Les employés-es de <a href="http://molsoncoorscanada.com">Molson Coors </a>ont participé activement à cette remise, que ce soit par l&#8217;achat de cadeaux pour les enfants avec  une équipe de douze (12) employés-es de Molson sur place en qualité de bénévoles, parrainée par un de nos représentants, <strong>Sébastien Laramée</strong>.</p>
<p>Nul doute que tout ce beau monde était très heureux d&#8217;aider à la réalisation de cette magnifique journée, qui a mis un baume au coeur de ces familles qui traversent une période difficile, considérant des besoins grandissants dans une conjoncture économique plutôt difficile.</p>
<p>Bravo à toute l&#8217;équipe d&#8217;Action Nouvelle Vie et ses bénévoles, ainsi qu&#8217;à mes confrères et consoeurs de travail qui ont mis la main à la pâte, avec le sourire en plus! Vous avez toutes les raisons du monde d&#8217;être fiers(ères)!</p>
<p>D&#8217;autres photos: <a href="http://www.flickr.com/photos/molsonblog/sets/72157622893505473/">http://www.flickr.com/photos/molsonblog/sets/72157622893505473/</a></p>
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		<title>Molson Coors&#8217; Lower Mainland Sales Team volunteers at The Door is Open</title>
		<link>http://blog.molson.com/community/2009/12/11/molson-coors-lower-mainland-sales-team-volunteers-at-the-door-is-open/</link>
		<comments>http://blog.molson.com/community/2009/12/11/molson-coors-lower-mainland-sales-team-volunteers-at-the-door-is-open/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:46:05 +0000</pubDate>
		<dc:creator>Bryan Cox</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[corporate social responsibility; shelter]]></category>
		<category><![CDATA[Molson Coors]]></category>
		<category><![CDATA[The Door is Open]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3178</guid>
		<description><![CDATA[
Front row L to R: Lynda Perovich, Heather Martin, Bernadette Penman, Teri Filiatrault
Back row L to R: Marina Guy, Denise Kerr, Mike Baxter, Allister Cave, Mo Rumley, Alisha Mills


The Team getting ready to cook up a storm!
This week Molson Coors Lower Mainland Sales team members, lead by District Sales Manager Lynda Perovich, volunteered their time [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F11%2Fmolson-coors-lower-mainland-sales-team-volunteers-at-the-door-is-open%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F11%2Fmolson-coors-lower-mainland-sales-team-volunteers-at-the-door-is-open%2F" height="61" width="51" /></a></div><p><a class="tt-flickr tt-flickr-Medium" title="clip_image001" href="http://www.flickr.com/photos/molsonblog/4176348993/"><img class="alignnone" src="http://farm3.static.flickr.com/2678/4176348993_50baa2296e.jpg" alt="clip_image001" width="320" height="240" /></a></p>
<p><em>Front row L to R: Lynda Perovich, Heather Martin, Bernadette Penman, Teri Filiatrault</em></p>
<p><em>Back row L to R: Marina Guy, Denise Kerr, Mike Baxter, Allister Cave, Mo Rumley, Alisha Mills<br />
</em></p>
<p><a class="tt-flickr tt-flickr-Medium" title="The Door is Open 2009 007" href="http://www.flickr.com/photos/molsonblog/4177098964/"><img class="alignnone" src="http://farm3.static.flickr.com/2551/4177098964_6686dc72f8.jpg" alt="The Door is Open 2009 007" width="500" height="375" /></a></p>
<p><em>The Team getting ready to cook up a storm!</em></p>
<p>This week <a href="http://www.molsoncoorscanada.com">Molson Coors</a> Lower Mainland Sales team members, lead by District Sales Manager Lynda Perovich, volunteered their time to help those in need at <a href="http://www.thedoorisopen.ca">The Door is Open</a>, a day shelter for the homeless in <a href="http://www.vancouver.ca">Vancouver</a>.</p>
<p>The team spent the morning preparing, and the lunch hour serving, over 500 portions of chili to some of Vancouver&#8217;s neediest citizens.</p>
<p>Congratulations to Lynda and the team for Playing their Part at the Door is Open for an amazing fourth year in a row.</p>
<p>Cheers!</p>
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		<title>Molson Coors Vancouver Brewery Recognized for Excellence</title>
		<link>http://blog.molson.com/community/2009/12/03/molson-coors-vancouver-brewery-recognized-for-excellence/</link>
		<comments>http://blog.molson.com/community/2009/12/03/molson-coors-vancouver-brewery-recognized-for-excellence/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:10:17 +0000</pubDate>
		<dc:creator>Sebastien Charbonneau</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Green Molson]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=3027</guid>
		<description><![CDATA[
It takes great employees to make great-tasting beer. And guess what we do have both at Molson Coors! Our employees are some of the most engaged people on the planet. And that’s because we have a passion for communicating to employees, and involving them in the vision and goals of our enterprise.
I am the first [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F03%2Fmolson-coors-vancouver-brewery-recognized-for-excellence%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F12%2F03%2Fmolson-coors-vancouver-brewery-recognized-for-excellence%2F" height="61" width="51" /></a></div><p><a class="tt-flickr tt-flickr-Medium" title="Vancouver Brewery CIPEC Award 2009" href="http://www.flickr.com/photos/molsonblog/4155239683/"><img class="alignnone" src="http://farm3.static.flickr.com/2570/4155239683_c147b63cbc.jpg" alt="Vancouver Brewery CIPEC Award 2009" width="500" height="332" /></a></p>
<p>It takes great employees to make great-tasting beer. And guess what we do have both at Molson Coors! Our employees are some of the most engaged people on the planet. And that’s because we have a passion for communicating to employees, and involving them in the vision and goals of our enterprise.</p>
<p>I am the first one to support and recognize that employees are vital to our success, which is why when it came to energizing the bottom line with energy efficiency, we focused on engaging employees.<strong><em> </em></strong></p>
<p><strong><em> </em></strong></p>
<p>After receiving the <a title="BC Hydro Power Smart Leader" href="http://blog.molson.com/community/2009/05/29/molson-awarded-the-power-smart-leader-designation-by-bc-hydro/" target="_blank">BC Hydro Power Smart Leader</a> designation in May, our team’s engagement and passion has been recognized once again last week by<strong><em> </em></strong><a title="CIPEC" href="http://oee.nrcan.gc.ca/industrial/cipec.cfm" target="_blank">The Canadian Industry Program for Energy Conservation (CIPEC)</a>, a program of the Canadian Ministry of Natural Resources, which presented the Vancouver brewery with a Leadership Award in the category of &#8220;Employee awareness and training.&#8221;</p>
<p><strong>What is CIPEC?</strong></p>
<p>A program of Natural Resources Canada, CIPEC stands for Canadian Industry Program for Energy Conservation. To become CIPEC Leaders, organizations must agree to implement and report on energy conservation measures such as reducing greenhouse gas emissions.</p>
<p><strong>Why did we win?  Communicate often—and then some</strong></p>
<p>It was results that clinched the deal. Our communications worked. The Vancouver brewery successfully engaged employees to participate in energy conservation initiatives—supporting our overall goal to reduce energy consumption in all our breweries by at least 5 per cent annually.<strong><em> </em></strong></p>
<p>This drive is lead by all in Vancouver (and at all our other breweries for that matter) but particular recognition is due to <strong>Daniel Pelland</strong>, our Chief Brewing Officer – (cool job title isn’t it?), Daniel was, and still is a strong supporter of engaging employees, and he took the decision to invest $$ to fund and support a comprehensive employee communication and awareness campaign “<a title="The Power to Make a Difference" href="http://blog.molson.com/community/2008/05/02/molson-launches-its-brewery-energy-conservation-program/" target="_blank">The Power to make a difference</a>” and it paid off, on many many fronts since its launch. Also, kudos goes to <strong>Rene Holt</strong>, Brewery Manager and Scott Gordon, Chief Engineer, Certified Energy Manager, at the Vancouver brewery for spreading the gospel of energy conservation and driving ongoing initiatives related to energy and water conservation. It takes a lot of effort, resources and planning to reach out to employees. But as Scott said, “it works, people are not only helping us reach energy conservation initiatives while they’re on the job, they’re also thinking about how to conserve energy at home. That’s the real sign that employees are committed.”</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="380" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7SGE7-nN6zo&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="380" height="344" src="http://www.youtube.com/v/7SGE7-nN6zo&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Don’t take my word for it—see for yourself. <a href="http://www.youtube.com/watch?v=7SGE7-nN6zo" target="_blank">Watch the Streeter Video</a> (produced by Molson Coors Canada in partnership with BC Hydro and see our employees in action.</p>
<p>Cheers!</p>
<p>Sebastien &#8211; <a title="@MolsonSeb" href="http://twitter.com/MolsonSeb" target="_blank">@MolsonSeb</a></p>
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		<title>Hockey pour sans abri qui amasse 145,000$</title>
		<link>http://blog.molson.com/community/2009/11/17/hockey-pour-sans-abri-qui-amasse-145000/</link>
		<comments>http://blog.molson.com/community/2009/11/17/hockey-pour-sans-abri-qui-amasse-145000/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 13:38:25 +0000</pubDate>
		<dc:creator>Monique</dc:creator>
				<category><![CDATA[Active Lifestyles]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Molson Community Vlogs]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[Corporate Philanthropy]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Homelessness]]></category>
		<category><![CDATA[Molson]]></category>
		<category><![CDATA[Molson Community]]></category>
		<category><![CDATA[Molson Coors Canada]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=2927</guid>
		<description><![CDATA[Le vendredi 13 novembre dernier, se déroulerait, à Pierrefonds, un tournoi de hockey qui aura permis d&#8217;amasser 145,000$ pour les personnes sans abri. Nos dignes ambassadeurs de Molson Coors, en l&#8217;occurrence, Geoff Molson (portant le chandail no 10), Daniel Rivest (portant le chandail no 14) et Richard Groulx (portant le chandail no 2) ont vaillamment défendu les couleurs [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F11%2F17%2Fhockey-pour-sans-abri-qui-amasse-145000%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F11%2F17%2Fhockey-pour-sans-abri-qui-amasse-145000%2F" height="61" width="51" /></a></div><p>Le vendredi 13 novembre dernier, se déroulerait, à Pierrefonds, un tournoi de hockey qui aura permis d&#8217;amasser 145,000$ pour les personnes sans abri. Nos dignes ambassadeurs de Molson Coors, en l&#8217;occurrence, Geoff Molson (portant le chandail no 10), Daniel Rivest (portant le chandail no 14) et Richard Groulx (portant le chandail no 2) ont vaillamment défendu les couleurs de CTV lors de ce tournoi au cours duquel nos valeureux devaient disputer trois matches dans une seule et même journée &#8230; Ouf, devoir réenfiler, à tois reprises, des survêtements de hockey trempés &#8211; Faut le faire!!!</p>
<p>Enfin, leur engagement aura permis à l&#8217;événement de ramasser une somme gigantesque pour venir en aide aux personnes en difficulté</p>
<p>Bravo les gars &#8211; voici quelques photos et un vidéo (le dernier) où Geoff Molson est en période d&#8217;échauffement &#8230;</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Hockey pour sans abri - 7" href="http://www.flickr.com/photos/molsonblog/4112254900/"><img class="alignnone" src="http://farm3.static.flickr.com/2742/4112254900_d23a288c9c.jpg" alt="Hockey pour sans abri - 7" width="500" height="375" /></a> !</p>
<p>Richard Groulx, Geoff Molson et Daniel Rivest</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Hockey pour sans abri - 8" href="http://www.flickr.com/photos/molsonblog/4112254736/"><img class="alignnone" src="http://farm3.static.flickr.com/2543/4112254736_1ee97c935e.jpg" alt="Hockey pour sans abri - 8" width="500" height="375" /></a> </p>
<p>Geoff Molson en compagnie de Normand Baron (Ancien Canadien) et son fils</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Hockey pour sans abri - 12" href="http://www.flickr.com/photos/molsonblog/4111488095/"><img class="alignnone" src="http://farm3.static.flickr.com/2610/4111488095_ca0f214057.jpg" alt="Hockey pour sans abri - 12" width="500" height="375" /></a> </p>
<p>Centre d&#8217;accueil du tournoi</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Hockey pour sans abri - 11" href="http://www.flickr.com/photos/molsonblog/4112254478/"><img class="alignnone" src="http://farm3.static.flickr.com/2707/4112254478_4a8154bba6.jpg" alt="Hockey pour sans abri - 11" width="500" height="375" /></a> </p>
<p>Marc Bureau et Normand Baron, tous deux d&#8217;ancien porte-couleurs du Canadien</p>
<p><a class="tt-flickr tt-flickr-Medium" title="Hockey pour sans abri - 10" href="http://www.flickr.com/photos/molsonblog/4111488209/"><img class="alignnone" src="http://farm3.static.flickr.com/2545/4111488209_d84d31ecc3.jpg" alt="Hockey pour sans abri - 10" width="500" height="375" /></a> </p>
<p>Vincent Damphousse, Ancien Canadien</p>
<div class="flickr-photos"><object width="640" height="480" data="http://www.flickr.com/apps/video/stewart.swf?v=71377&photo_id=4111489375&photo_secret=92c0bd9226" type="application/x-shockwave-flash" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"> <param name="flashvars" value="flickr_show_info_box=false"></param> <param name="movie" value="http://www.flickr.com/apps/video/stewart.swf?v=71377&photo_id=4111489375&photo_secret=92c0bd9226"></param> <param name="bgcolor" value="#000000"></param> <param name="allowFullScreen" value="true"></param> <embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/video/stewart.swf?v=71377&photo_id=4111489375&photo_secret=92c0bd9226" bgcolor="#000000" allowfullscreen="true" flashvars="flickr_show_info_box=false" width="640" height="480"></embed></object></div>
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		<title>Campagne Centraide au Québec</title>
		<link>http://blog.molson.com/community/2009/11/13/campagne-centraide-au-quebec/</link>
		<comments>http://blog.molson.com/community/2009/11/13/campagne-centraide-au-quebec/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:46:00 +0000</pubDate>
		<dc:creator>Simonne</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Employees in the Community]]></category>
		<category><![CDATA[Quebec]]></category>
		<category><![CDATA[United Way/Centraide]]></category>

		<guid isPermaLink="false">http://blog.molson.com/community/?p=2891</guid>
		<description><![CDATA[Notre campagne Centraide au Québec s&#8217;est terminée avec grand succès! Nous avons amassé la somme de $125,110.36 ce qui représente 5.88% de plus que l&#8217;an dernier. Merci à tous les solliciteurs, les membres du comité et les bénévoles pour votre travail extraordinaire que vous avez accompli. Un grand merci à Serge Pilotte pour son grand dévouement à la [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px; margin-bottom: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F11%2F13%2Fcampagne-centraide-au-quebec%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblog.molson.com%2Fcommunity%2F2009%2F11%2F13%2Fcampagne-centraide-au-quebec%2F" height="61" width="51" /></a></div><p>Notre campagne <a href="http://www2.unitedway.ca/UWCanada/findfr.aspx?Province=QC">Centraide</a> au Québec s&#8217;est terminée avec grand succès! Nous avons amassé la somme de $125,110.36 ce qui représente 5.88% de plus que l&#8217;an dernier. Merci à tous les solliciteurs, les membres du comité et les bénévoles pour votre travail extraordinaire que vous avez accompli. Un grand merci à Serge Pilotte pour son grand dévouement à la cause. Merci à Serge Vincent pour sa contribution. Également, merci aux employés pour vos dons.</p>
<p>Simonne</p>
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