Molson in the Community

During a wonderful walk along the Kay Gardner Belt Line early this morning in Toronto, it was great to see that so many must have been active yesterday in taking Mayor Rob Ford’s challenge to “clean up” the city, one person, one piece of debris at a time. There were several bags of refuse and other items for the City workers to claim on Monday. It’s truly great when a community comes together for such a great cause.

With today being Earth Day I thought it appropriate to draw attention to what we refer to as “Our Beer Print” at Molson Coors. I did a recent blog post for Sustainable brands on this unique effort with our employees.

Essentially “Our Beer Print” is all about shrinking the negative and growing the positive impact of our business. Our focus remains on water – alcohol respect and community. However we encourage people to think about sustainability and “Our Beer Print” in all that they do, from producing our quality beers to reuse of our industry standard bottle and recycling our packaging.

@BrewerBart – Bart Alexander our Chief Corporate Responsibility Officer for Molson Coors, was recently interviewed about “Our Beer Print”. Bart’s interview provides a terrific picture of what “Our Beer Print” means to Molson Coors and our people. It’s fun, engaging, rewarding and highly visible to our people, and to those with whom we do business. Corporate Responsibility has also showed up as a great motivator in engaging our employees across our businesses around the globe. With such a deep history in each of the countries we operate, corporate responsibility continues to be part of our day to day “DNA” for our people and our operations. Whether its our commitment to water, our community involvement, or the continued promotion of our fine quality products in a responsible manner…it’s all part of our ongoing journey in corporate responsibility. Cheers to you and what you are doing wherever you may live, work and play. Happy Earth Day !  @MolsonFerg

Un petit geste de 2,000$ de Molson Coors qui fera définitivement une grande différence pour nos militaires canadiens blessés au combat en leur permettant de reprendre de l’activité physique et la tranquillité d’esprit par la pêche à la mouche. 

Le Projet des Eaux curatives par la pêche à la mouche du Canada est dévoué à la réadaptation physique et émotionnelle des soldats canadiens, vétérans et canadiens blessés. Il vise l’enseignement des principes de la pêche à la mouche et la fabrication de mouches. Ce programme de niveau nationnal, promouvoit la qualité plutôt que la quantité. L’an passé, 15 soldats ont bénéficié du programme. Cette année, l’organisation prévoit au moins le même nombre.

Cette initiative, mise sur pied par la Base canadienne de Val Cartier, est également ouverte à tous les Canadiens-es qui souffrent de traumatismes tant physiques qu’émotionnels. 

Bravo pour cette belle initiative et pour avoir réussi à rassembler des centaines de personnes autour de ce magnifique projet.

Cheers!

Nous avons toujours su que le fait d’être un grand brasseur implique plus que le simple brassage.

Fidèles à cette tradition, nous sommes extrêmement fiers d’être la première entreprise de brassage au Canada à mettre un tampon de responsabilité sur nos produits. Dès le mois de mars, vous commencerez à voir ce tampon sur les emballages de Molson Canadian, de Coors Light et de Molson Dry en Ontario et au Québec. Vous finirez par le voir sur toutes nos marques brassées au Canada et sur chaque format d’emballage vendu partout.

Ce tampon est un symbole de notre engagement envers quatre principaux secteurs de production, de vente et de consommation responsables de la bière de prédilection dont nous sommes si fiers. Il s’agit aussi d’une invitation lancée à tous les Canadiens de nous appuyer afin de rendre ces questions de responsabilité encore plus prédominantes.

Nos icônes sont aussi à la disposition d’autres brasseurs au Canada! Au cours des prochains mois, des brasseurs tels que Picaroon’s Traditional Ales, Cassel Brewery Company et Village Brewery se joindront à nous pour promouvoir des icônes selon leur propre version.

Et maintenant que vous pourrez constater notre engagement envers des choix responsables sur nos produits, nous tenons à ce que vous sachiez exactement ce qu’il implique. Pour plus d’informations, visitez notre site sur les choix responsables!

SALUONS LES CHOIX RESPONSABLES!

Santé – Monique

We’ve always known that being a great beer company involves more than just brewing.

In that tradition, we couldn’t be prouder to be the first beer company in Canada to feature a stamp of responsibility on our products. You’ll start to see it on packs of Molson Canadian, Coors Light, and Molson Dry in Ontario and Quebec. Eventually, you’ll see it on all our packs, everywhere.

The stamp is a symbol of our commitment to four major areas of responsible production, sale and consumption of the beer we’ve always been proud to call our own. It’s also an invitation to all Canadians to stand with us in taking these issues of responsibility to a new level of prominence.

Our icons have also been made available to other brewers in Canada! Over the course of the next few months, brewers like Picaroon’s Traditional Ales, Cassel Brewery Company and Village Brewery will join and feature their own versions of the icons as well.

And now that our commitment to responsible choices is right where you can see it, we want you to know exactly what it means. For more info check out Responsible Choices.

Here’s to Responsible Choices,

Cheers CaroleB

More than 100 communities across Canada applied to receive funding for their community projects from Molson Coors Community Cheer, and today, Molson Coors is announcing the 21 projects that will receive a piece of the $1 million fund.  Since the program’s debut in September 2011, applicants were encouraged to rally support from their community in the form of garnering “cheers” (votes) for their project at www.ourcommunitycheer.com. The cheering support of Canadians lead to 35 Finalists (projects that received 225 cheers or more) which were then evaluated by the Molson Coors Community Cheer committee based on four key criteria:

1. The amount of community cheer and support
2. The ability to meet application criteria
3. The project’s alignment with Molson Coors values
4. The positive social impact on the community and ability to demonstrate success

“The fantastic response for Community Cheer has exceeded our expectations. We saw an incredible number of impactful community supported projects in this year’s program,” says Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada.  “Through Community Cheer we are continuing to invest in Canadian communities as we have done for over 225 years, since our founder John Molson opened the brewery in 1786. We are thrilled to be able to make a difference in 21 more communities this year.”

The successful projects focus on building active, social and vibrant communities in Canada and range from building sports and recreation centres, swimming pools, parks, hiking trails and skating rinks. The 21 projects are currently featured online at www.ourcommunitycheer.com.

The funding recipients have been notified and the brewer is looking forward to celebratory festivities with each group.

“The whole community is buzzing with excitement! Thank you Molson Coors Community Cheer so very much for creating such a spirited way of connecting people together and supporting a project that is at the heart of our recreation and social gatherings. It’s fantastic!” says Tamara Liddle, Community Cheer Project Leader in Wawa, ON.

Congratulations to the 2012 Molson Coors Community Cheer funding recipients:

• CHURCHBRIDGE, SK – The New Churchbridge Swimming Pool Committee $20,000
• RADVILLE, SK – Radville Laurier Regional Park $75,000
• RIVERS & AREA, MB – Riverdale Community Complex Fundraising Committee $75,000
• CLARINGTON, ON – A River Runs Through Us $25,000
• DRYDEN, ON – Dryden Ball Diamonds Committee $75,000
• GREENBANK, ON – The Greenbank Hall and Park Board Committee $15,000
• OTTAWA, ON Rideau Valley Conservation Foundation $30,000
• TWEED/TYENDINAGA, ON – Eastern Ontario Trails Alliance $50,000
• WAWA, ON – Rotary Club of Wawa $75,000
• WINDSOR ESSEX, ON – H.I.A. Harmony in Action $20,000
• ILES DE LA MADELEINE, QC – Le Club du Vieux Poêle $20,000
• MONTRÉAL, QC – Montreal 2014 $75,000
• RIMOUSKI, QC – Corporation des Loisirs de St-Pie-X de Rimouski $25,000
• SHAWVILLE, QC – Municipality of Shawville $50,000
• SHERBROOKE, QC – La Corporation du Marché de Noël de Sherbrooke $75,000
• TROIS-RIVIÈRES, QC – Fondation les Amis les Estacades $75,000
• MONCTON, NB – St. Patrick’s Family Centre Inc $50,000
• PICTOU, NS – Highland Tennis Association $50,000
• BAY ROBERTS, NL – Bay Roberts Special Events Inc $50,000
• GOULDS, NL – Goulds Lions Arena $10,000
• LEWISPORTE AREA, NL – Kinsmen Club of Notre Dame and Lewisporte Lions $60,000