Archive for the Community category

Thursday, October 10th, 2013

Give’R on the Water

For almost 10 years, our team in Atlantic Canada has been committed to “Give’R”, a community fundraiser that’s tagged “The Best Friday of Every Month, the Last Friday of Every Month.”


For each Give’R event, a local charity or community group is selected as beneficiary, a local bar secured to host, and one of our products is selected to be sampled. Guests pay a small cover fee which goes directly to the charity, and as thanks, we provide the first sample as people arrive. The event is run in conjunction with one of our major radio partners, who send one of their on-air DJ’s to host the event.


Thus far in 2013, the Give’R events hosted across the Atlantic have raised more than $16,000 for local charities, highlighted by the August Give’R in Nova Scotia, a signature event each summer that takes place out at sea on the Tall Ship Silva – one of Halifax’s most recognizable sailboats.

Final August Tally:

  • 150 guests
  • $1,250 raised in 50/50 draw (with the winner donating back half)
  • $2,000 to the Leukemia & Lymphoma Society
  • 1 best night all Summer
Friday, September 27th, 2013

Celebrating Safe and Sound

This year, our Nova Scotia team partnered with the city of Halifax on both of their marquee long weekend events for Canada Day and Natal Day.

Each concert sees thousands of people show up to the Dartmouth waterfront, and while the location is ideal for hosting a concert, it doesn’t have an abundance of parking or access for those trying to get in from various locations across the city. Enter Molson Coors’ Responsible Drinking program:


This Natal Day, our Responsible Drinking team piloted a program with the city’s Metro Transit division, making the Halifax-Dartmouth Ferry Service free on the day of the event. Starting at 6am, and continuing on until 1:30am the following morning, anyone could access the ferry free-of-charge AND get a transfer to continue by bus the rest of the way home.

In all, the city estimates that approximately 11,000 people took part in the complimentary service!

Wednesday, September 25th, 2013

Our Beer Print successes keep on coming!

Following on the heels of our success in being named Global Beverage Sector Leader on the Dow Jones Sustainability Index (DJSI), Molson Coors learned that the good news about Our Beer Print just keeps on coming.

Yesterday, Molson Coors was named as a company leading on climate change transparency with regard to the quality of climate change data we share through CDP, the world’s only global environmental disclosure system.

Climate Disclosure Leader 2013

For the third year, Molson Coors has achieved a position of leadership in CDP’s S&P 500 Climate Disclosure Leadership Index (CDLI). This is an honor that further recognizes Molson Coors for our world class Corporate Responsibility and shows we are shrinking our negative Beer Print. Recognition of CDP Disclosure Leadership also demonstrates our focus on improving systems and transparency throughout our supply chain, driving results in efficiency and sustainability.

“We’re proud to be included in the Climate Disclosure Leadership Index, which underscores the priority we place on driving sustainability and letting our shareholders and stakeholders know how we’re doing,” said Peter Swinburn, Molson Coors President and CEO. “Increasingly, we realize the importance our positive Beer Print matters to our retail customers and brand consumers.”

For more details about our corporate responsibility efforts, visit

Tuesday, September 17th, 2013

Community and “Our Beer Print”

Ferg at taps


Community Engagement”…sounds impressive doesn’t it! With nearly 30 years at Molson Coors, I’ve come to realize that our commitment to community and desire to keep communities strong and vibrant is something that is at the heart and soul of our company. That heart and soul comes from our people and how we together help contribute to our greater community.

Let’s face it; the beer business is not something you leave at your desk at the end of the day. You take “it” home and out to your community. Whether it’s a social function with friends, an after party to raise funds for a cause, a sponsorship for the local league, a commitment to environmental care, or safe and secure neighbourhoods…the beer business is about community, inherently.

At Molson Coors we have long standing family traditions in giving back. One of our family founders, John Molson said to a group of his people gathered in the early 1800s that “we are all members of a larger community, which depends on everyone playing a part.”


When I look across our business, I see that as a company and through our people we do play our part. There are numerous examples of where we have invested in our communities as a company with and through our people. In Canada we support our people with a paid day off while volunteering for a non-profit or charitable cause. A similar program exists in the Czech Republic where over 150 employees participated in 2012. At MillerCoors in the USA, employees spent more than 53,000 hours in 2011 supporting their communities. In Canada we match our employee charitable donations to a maximum of $5,000 per annum and double match if our people play a leadership role.

Community engagement examples are numerous and varied across our business.

In Croatia a “Night of the Museums” shines a light on history and heritage. In Bulgaria “My City – My Home” instills civic pride. In Hungary consumers attending festivals learn about being environmentally aware by witnessing beer cans being turned into jewellery. At the Trebjesa Brewery in Montenegro we make donations to local hospitals and persons with disabilities. In Romania we are involved in a campaign to help festivals be more environmentally friendly by informing festival goers about the importance of separating waste. It’s no doubt that our community engagements have contributed to us landing the “top employer” designation in Serbia and Canada.


In the UK our employees share a passion to make a difference through a commitment to Whizz-Kidz, giving kids with disabilities their own independence. At our head office in Denver we continue to step up efforts for the United Way and at our head office in Montreal, Guy Lafleur Awards encourage youth to undertake excellence in academics and sports.

Community is about connecting together, enjoying a nice cold beer while toasting accomplishments with neighbours, family and friends. Through these occasions and engagement in our community we are all helping to grow our positive Beer Print.



« Engagement communautaire »… voilà un terme impressionnant, n’est-ce pas? Durant ma carrière de près de 30 ans chez Molson Coors, j’ai réalisé que notre engagement envers les communautés et notre désir de maintenir la vitalité et le dynamisme au sein de celles-ci constituent le cœur et l’âme de notre entreprise. Cette force vitale provient de nos employés et de nos efforts collectifs pour contribuer au mieux-être des communautés.

Soyons réalistes. Le commerce de la bière n’est pas quelque chose qu’on laisse simplement au bureau à la fin de la journée. La bière est présente à la maison et au sein de votre communauté. Qu’il s’agisse d’une activité entre amis, d’une fête visant à recueillir des fonds pour une cause, de la commandite d’une équipe sportive locale, d’un engagement à protéger l’environnement ou un voisinage sûr… le commerce de la bière touche l’ensemble d’une communauté.

Chez Molson Coors, redonner à la société est une tradition familiale de longue date. Au début des années 1800, John Molson, l’un de nos fondateurs, déclarait à un groupe de ses employés : « Nous faisons tous partie d’une communauté élargie qui dépend de la contribution de chacun ».


Lorsque je jette un coup d’œil sur nos activités, je vois une entreprise et des employés qui apportent leur contribution. Il y a de nombreux exemples où nous avons investi dans nos communautés en compagnie de nos employés et par leur entremise. Au Canada, nous offrons à nos employés une journée de congé payé lorsqu’ils font du bénévolat pour un organisme sans but lucratif ou de bienfaisance. Un programme similaire existe en République tchèque, où plus de 150 employés ont participé en 2012. Aux États-Unis, les employés de MillerCoors ont consacré plus de 53 000 heures à appuyer leur communauté en 2011. De plus, au Canada, nous versons un montant équivalant aux dons de charité de nos employés, jusqu’à concurrence de 5 000 $ par année, et nous versons un montant équivalant à deux fois les dons de nos employés lorsque ceux-ci jouent un rôle de leadership.

Les exemples d’engagement communautaire sont nombreux et variés à l’échelle de notre entreprise.

En Croatie, la « Nuit des musées » souligne l’histoire et le patrimoine. En Bulgarie, l’événement « Ma ville. Mon chez-moi. » favorise la fierté civique. En Hongrie, les consommateurs qui prennent part à des festivals sont sensibilisés à la cause environnementale en découvrant la transformation de canettes de bière en bijoux. À la brasserie Trebjesa du Monténégro, nous faisons des dons à des hôpitaux locaux et à des personnes handicapées. En outre, en Roumanie, nous participons à une campagne visant à aider les festivals à être plus respectueux de l’environnement en informant les visiteurs de l’importance du tri des déchets. Il ne fait aucun doute que notre engagement communautaire nous a aidés à décrocher le titre de « meilleur employeur » en Serbie et au Canada.


Au Royaume-Uni, nos employés souhaitent avoir un effet positif en s’engageant à l’égard de Whizz-Kidz, un organisme de bienfaisance qui aide les enfants handicapés à acquérir leur indépendance. À notre siège social de Denver, au Colorado, nous continuons à intensifier les efforts pour aider l’organisme United Way (équivalent américain de Centraide). À notre siège social de Montréal, nous soutenons les Prix Guy-Lafleur qui encouragent les jeunes à viser l’excellence dans leurs études et dans les sports.

La communauté est un rassemblement de citoyens, une occasion de prendre une bonne bière froide tout en soulignant les réalisations en compagnie de nos voisins, notre famille et nos amis. Dans le cadre de ces occasions et de notre engagement à l’égard de la communauté, nous contribuons à accroître notre empreinte positive.


Thursday, September 12th, 2013

A Hat Trick of Success for Our Beer Print

This week we found out that Molson Coors has been named Global Beverage Sector Leader on the Dow Jones Sustainability Index for the second year as well as maintaining its listing on the World Index for the second consecutive year and North America Index for the third consecutive year.


“Molson Coors has focused on continuing to improve ‘Our Beer Print‘, which recognizes our impacts on our communities, people and environment. Through 2013 we have developed Our Beer Print further to engage through our brands and partner with our customers to have greater influence and contribute to the company’s growth,” said Peter Swinburn, Molson Coors President and CEO.

This recognition from the Dow Jones Sustainability Index (DJSI) has always been one of our key measures of success for world class corporate responsibility. As we have moved forward as a business, and as our goals have evolved, so have our Corporate Responsibility ambitions.

Cheers to Our Beer Print!