Monday, September 12th, 2011

Our first Great Canadian Shoreline Cleanup (GCSC) took place last Wednesday in Toronto, ON at Marie Curtis Park. Approximately 60 Molson Coors employees rolled up their sleeves and spent two hours cleaning up the park which includes a beach area right on Lake Ontario. After getting our hands dirty and collecting some interesting items, the team celebrated “doing some good” with some “awesome” = cold beers
This was the first of many shoreline cleanups coming up this month as part of Molson Coors Water Stewardship Month and a continuation of the Molson Canadian Red Leaf Project, a national sponsor of the GCSC.

We hope you’ll join us for a Red Leaf Project/Shoreline Cleanup! Check our website to find the location nearest you. Not one in your area? Click here to join or organize your own in your community. Cheers!

Cleaning up the park!

L-R: Gerald Butts, CEO WWF Canada with Tonia Hammer, Community Relations and Dave Perkins, CEO and President, Molson Coors Canada

Joanna Barrington and Hadley Archer, WWF Canada

Cheers!
Posted by Tonia Hammer in Brands, Corporate Responsibility, Employees in the Community, Environmental Initiatives, Molson Canadian Red Leaf Project, Water Stewardship
Wednesday, September 7th, 2011

Le compte à rebours est maintenant lancé!
Nos employés-es Molson Coors, avec le leadership d’une équipe de relève d’une quinzaine de personnes, sont à organiser une activité de nettoyage des rivages de Verdun (derrière l’Auditorium de Verdun) dans le cadre de notre partenatiat avec WWF (World Wild Life Foundation) et de son initiative nationale du “Grand nettoyage des rivages canadiens”. Plusieurs de ces initiatives sont prévues d’un océan à l’autre en septembre, dont le COUP D’ENVOI chez nos collègues de Toronto aujourd’hui-même! Go Team Go!
Stay tuned! Nous aurons certainement une anectode à raconter et des photos à partager après cette grande opération de nettoyage qui aura lieu à Verdun, le jeudi 15 septembre prochain. Des autobus d’employés quitteront la brasserie dès 9h – nous n’attendons plus que le signal de départ, sans oublier le SOURIRE et la joie de vivre de nos troupes.
LAISSONS UNE EMPREINTE POSITIVE dans notre environnement, et protégeons notre eau, essentielle à la vie et au BRASSAGE D’EXCELLENTES BIÈRES!
Posted by Monique in Community, Corporate Responsibility, Employees in the Community, Environmental Initiatives, Molson Canadian Red Leaf Project, Molson Coors Canada Community Vlogs, Molson Coors Volunteer Program, Quebec, Water Stewardship
Thursday, September 1st, 2011

After a summer of successful community greening initiatives, the Molson Canadian Red Leaf Project is continuing through the month of September (Water Stewardship Month at Molson Coors Brewing Company). Red Leaf Project is a national sponsor of the Great Canadian Shoreline Cleanup (GCSC), a conservation initiative that promotes understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas. This fall we will be hosting shoreline cleanups across Canada as part of Molson Canadian’s ongoing commitment to give back to the land through tree planting, community park projects and shoreline cleanup efforts.
We hope you’ll get your hands a bit dirty and join us for a shoreline cleanup…and then stay for a cold beer! Cheers.
See below for the locations, and remember, if there isn’t one near you, click here to join or organize your own in your community. Hope to see you there!

Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project
Monday, August 29th, 2011
We all know that beer RULES! But…do you know the BEER rules???

Posted by Tonia Hammer in Brands, Social Media
Wednesday, August 24th, 2011
Molson Canadian Red Leaf Project made it’s way back to Ontario in August. First stop was Trinity Bellwoods Park and then Humber Bay Park in Toronto.
These were the final two Red Leaf Project events planned this year…. but then many volunteers and our facebook fans told us that they want more! So keep an eye out this September for more Red Leaf Project events in partnership with the Great Canadian Shoreline Clean up.
Thank you for supporting this program Canada, and for doing your part to help make this awesome land even better
Cheers!

Trinity Bellwoods Park Volunteers restored and cleaned up the park, distributing mulch to an area of dry, compacted soil. This improves the quality of the soil, provides fertilizer for trees, helps to retain moisture and prevents weeds from growing.

They also removed two garbage bags of litter and 50 yard waste bags of the invasive plant species Burdock, which out-competes native plants for sunlight and water, and grows thistles.

Humber Bay Park Evergreen and the Molson Canadian Red Leaf Project wrapped up an awesome summer of park restoration projects at Humber Bay Park West. Volunteers removed invasive plant species, and distributed mulch to newly planted Sumac trees to help improve the soil quality, prevent weeds from growing and retain moisture after rainfall. Being a park on the shore of Lake Ontario, the area is subject to harsh winds and intense weather conditions all year round, resulting in dry, poor quality soil.

In total the group removed 4 garbage bags of litter, 9 yard waste bags of invasive species Purple Vetch and Thistles, and applied 20 cubic metres of mulch to over 400 native trees.

Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project
Tuesday, July 26th, 2011

Last weekend the Molson Canadian Red Leaf Project was in Edmonton, AB at Kinnaird Ravine. Volunteers came out to help naturalize the ravine, planting approximately 800 native trees and shrubs including Trembling Aspen, Wolf Willow, and Saskatoon Berry.

The team did a great job and are now headed to Big Valley Jamboree this weekend!

Thanks to Global TV and City TV for joining us onsite too.
Up next…Red Leaf is coming back to Ontario with 2 events in Toronto. See you in August! Cheers.

Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project
Tuesday, July 19th, 2011
Can’t believe we’re already halfway through the summer and halfway through our Red Leaf events!
This past weekend Molson Canadian Red Leaf Project was in London, ON. Next up we travel West to Edmonton for a park project at Sherriff Robertson.

Huge thanks to the Red Leaf volunteers who gathered in Gibbons Park on a very, very hot and humid day. The volunteers were taught about the benefits of adding mulch (wood chips and leaves) around the base of newly planted trees and shrubs – this helps to retain moisture in hot dry months, keep weeds from growing around trees, and provides fertilizer to increase the nutrients in the soil.

The group also removed approximately 30 garbage bags full of weeds, and one bag full of litter from the park. Thanks to everyone and have a GREAT time at Rock the Park

Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project