Molson in the Community

We are very excited to officially announce that Rickard’s is a proud partner of Movember this year!  Starting November 1st, hundreds of Molson Coors employees will become Mo Bros and Mo Sista’s, raising awareness and funds for men’s health. You can support our employees or sign up yourself at http://ca.movember.com.

Still a week to go until the mo-growing begins and our employees have already raised over $14,000!

Are you participating this year?  Challenge your friends to a Mo-Duel! What team will you join… The White Walruses, The Blonde Handlebars, The Red Imperials or the Dark Chevrons??

About The Campaign

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer.

On Movember 1st, guys register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

Vancouver – Kits Beach

A busy couple weeks of  Great Canadian Shoreline Cleanups with Molson Canadian Red Leaf Project are coming to an end with our last event in St. John’s NFLD tomorrow!

Across the country we hosted 12 cleanups where Molson Coors employees and consumers joined together at their local shoreline to spend a couple hours making our land even more awesome!  Thanks to all the volunteers!  Some photos from the Halifax, Moncton and Vancouver cleanups below.

Molson Coors crew in Halifax

Gorgeous s Point Pleasant – Halifax

Molson Coors Crew in Moncton

Cleaning up Aboiteau Beach, Moncton

Kits Beach, Vancouver

September continues on and it’s a busy one at Molson Coors as we host 12 Molson Canadian Red Leaf Projects across Canada in partnership with the Great Canadian Shoreline Cleanup.

Thank you to all volunteers who took a few hours of their weekend and got their hands a bit dirty.   Reports and photos are coming in this week from each event…details from Toronto and Calgary first. Cheers.

Woodbine Beach Park, Toronto

Approximately 300 volunteers gathered to clean up the shoreline and surrounding area of Woodbine Beach Park.  We collected 677 kilograms of garbage! The hardworking Molson Canadian Red Leaf volunteers did some “good” and then received some “awesome” with tickets to the Casby awards!

Elbow River, Calgary

40 volunteers gathered to clean the Elbow River Pathway in Calgary. Over 35 bags of garbage were collected by Molson employees and Red Leaf Project Volunteers.

Last Thursday, September 15, within the scope of our “SEPTEMBER WATER STEWARDSHIP MONTH”, more than 100 employees from Molson Coors got engaged to clean up the shoreline in Verdun … under a pouring rain that never stopped! Another proof that Molson Coors employees, our greatest assets, can challenge the expected, and leave a positive beer print in our environment.

An annual September initiative along with our partner WWF-Canada, represented by Marie-Claude Lemieux in Québec.

Congrats to our amazing team for making this event a great success, and a special tribute to our “Build the Bench” team (15 employees in training) that succeeded to put in place a great connecting activity, which is so far from their day-to-day job! Cheers!

Cheers to a wonderful group of employees who challenged the rain to make that event a great success!

Chez Molson Coors: SEPTEMBRE – Mois de gestion responsable de l’eau!

À Montréal, plus d’une centaine d’employés-es se sont rassemblés pour procéder au nettoyage des rives de Verdun dans le cadre d’une opération nationale “Grand nettoyage des rivages canadiens” mise sur pied par WWF (World Wildlife Foundation – Fonds mondial pour la nature). Au cours du mois de septembre, Molson Coors aura mis sur pied une douzaine de ces rassemblements à l’échelle du Canada, dans le but d’engager le plus grand nombre d’employés-es possible.

Nos bénévoles ont été plus que généreux et courageux … la pluie n’a jamais cessé. Si le soleil ne s’est pas montré le bout du nez, je peux vous assurer que le soleil était partout dans nos coeurs, et que l’absence de Galarneau ne nous aura pas retiré notre bonne humeur, et notre passion de préserver l’eau!

Connaissez-vous notre “équipe de la relève”? celle-ci est composée d’une quinzaine d’employés-es Molson Coors qui doivent relever plusieurs défis les sortant de leur zone de confort, et ce, tout au cours de leur année de formation. Cette fois, leur défi était de réaliser cette activité dans tous ses détails (planification, partage des tâches et responsabilités, influence auprès de partenaires, influence auprès de tous nos employés-es à participer, communication interne et externe, organisation d’un BBQ accompagné de nos excellents produits! et j’en passe!) – BRAVO, MISSION ACCOMPLIE avec le plus grand des succès. Vous avez toutes les raisons d’être fiers de votre réalisation, un objectif que vous avez largement dépassé … ci-dessous une photo de toute l’équipe!

Sur cette dernière photo apparaissent (de G à D), Normand Houle de l’arrondissement de Verdun, Pierre Laflamme, membre de l’équipe de la relève et responsable des communications, notre fameux Panda (Sylvie Levasseur), Marie-Claude Lemieux de WWF (Fonds mondial pour la nature) ainsi que Raymond Carrier de l’opération net de la Ville de Montréal – un homme extraordinaire, toujours présent!

Merci à toute l’équipe et, surtout, n’oubliez pas ceci:

“Nous avons besoin d’une bonne eau pour brasser d’excellentes bières” – NOUS SOMMES HEUREUX D’AVOIR LAISSÉ UNE EMPREINTE POSITIVE dans notre environnement!

Guests at many Toronto Film Festival events this week are going to experience beer in a whole new way – with an innovative selection of brand new beer cocktails courtesy Molson Coors Canada and Martin Club. That’s not the only way that Molson Coors will be getting involved with TIFF either, as our partnership with TAXIGUY will take on a ‘supporting role’.

Working with Tribute Molson Coors will sponsor a series of the hottest film festival parties this week, sharing TAXIGUY dollars with each party’s A-list guests. Also, anyone on Twitter can win a chance to attend these parties (details below) and while you’re there, have the chance to check out these brand new beer cocktails which were designed by the mixologists at Martini Club.

THE SOUR 67

• Molson 67 with crushed wild blueberries and house made sour mix, garnished with a basil sprig.

THE CHILL MOJITO

• Miller Chill with muddled mint, fresh lime and cane syrup, garnished with a lime wedge.

THE M-BELLINI

• Molson M with fresh apricot juice and a hint of pomegranate syrup.

WIN YOUR WAY IN

If you’d like to attend any of the three parties, all you need to do for a chance to win is tweet using the three hashtags outlined below. Anyone on Twitter is eligible to win, however note that the prize is tickets only – no airfare or local transportation to the events.

Wednesday September 14^th United Conservationists/Sharkwater @ Ultra Supper Club

• United Conservationists and Tribute present An Evening for the Sharks with Sharkwater director Rob Stewart, taking over Ultra Supper Club. To win two tickets tweet using the hashtag #TheSour67 by 6pm Eastern on Sept 13^th

Thursday September 15^th Tribute VIP party @ Stirling Room

• Attend Tribute’s industry party at the Stirling Room and mingle with guests throughout the evening. To win two tickets tweet using the hashtag #ChillMojito by 6pm Eastern on Sept 14^th

Saturday September 17th Tribute – TIFF Gala closing night premiere film @La Societe

• Win two tickets for the closing night screening of Page Eight and then attend the closing night cocktail party afterwards. To win two tickets tweet using the hashtag #MolsonMBellini by 6pm Eastern on Sept 15^th

* To be eligible for the ticket draws the hashtag for each party must be used on Twitter and spelled correctly

Our first Great Canadian Shoreline Cleanup (GCSC) took place last Wednesday in Toronto, ON at Marie Curtis Park. Approximately 60 Molson Coors employees rolled up their sleeves and spent two hours cleaning up the park which includes a beach area right on Lake Ontario.  After getting our hands dirty and collecting some interesting items, the team celebrated “doing some good” with some “awesome” = cold beers

This was the first of many shoreline cleanups coming up this month as part of Molson Coors Water Stewardship Month and a continuation of the Molson Canadian Red Leaf Project, a national sponsor of the GCSC.

We hope you’ll join us for a Red Leaf Project/Shoreline Cleanup! Check our website to find the location nearest you.   Not one in your area?  Click here to join or organize your own in your community.  Cheers!

Cleaning up the park!

L-R: Gerald Butts, CEO WWF Canada with Tonia Hammer, Community Relations and Dave Perkins, CEO and President, Molson Coors Canada

Joanna Barrington and Hadley Archer, WWF Canada

Cheers!