Archive for the Brands category

Friday, February 8th, 2013

A real life story of ‘The Canadians’

As Canadians we always make the most of any situation, and usually like to mark the occasion by sharing a beer. This couldn’t be truer for one of our beer drinkers, Jacob Johnson. Here’s his story:


My name is Jacob Johnson, and this is my story of how me and 3 of my good friends took an adventure through the many different landscapes of Peru for 2 weeks only to finish at the top of Mountain Machu Picchu where we each enjoyed one of the most satisfying, thirst quenching and rewarding Molson Canadian beers we have, and may ever have in our lifetimes.

It all started in St. Catharines, Ontario where myself and my 3 pals Andrew, Allan and Aaron were having a few beers at Aaron’s house while packing for our trip to Peru. We were all anxiously awaiting to depart to the airport and were ready to have one last ‘cheers’ before our taxi arrived. It was then that we realized that this will be the last Canadian beer we will have for 2 weeks, since there definitely wouldn’t be any in Peru.

We realized that this 2 week adventure we were about to embark on is going to be very challenging and exhausting as we trek through the Amazon jungle, desert plains and finally the Andes mountains to finish at the peak of Machu Picchu to explore the ruins of the ancient Inca city.

So we each managed to shove one tallboy can each into our already extremely heavy, probably over-packed backpacks just before the taxi arrived. We each lost a lot of gear and personal items along the way. However, those 4 Molson Canadians made it in our bags undented, unscratched and fully in-tact through the vibrant capital city of Lima, the Nazca Desert, the Amazon Jungle and the 5-day Inca trail hike through the Andes mountains to Machu Picchu.

It was at the peak of Machu Picchu where the 4 Canadian friends from Toronto (much to every surrounding tourists’ surprise) each removed from our bags, those same 4 Molson Canadians that we had packed 2 weeks ago…


Friday, January 25th, 2013

Blast from the past



Happy Friday! The weekend is almost here and I thought I’d share this awesome photo we received in an email from a long-time fan of Molson Export.

Gordon S. scanned an old photo dating back to the late-30s or early-40s of his late father-in-law, Ed Blair (pictured above on the right) and a friend enjoying one of our tasty brews.

“In all of the years that I knew him, he always drank Molson Ex,” said Gordon. “He would stray from time to time, testing his taste buds on other beers, but would come back to Ex.”

Thanks for sharing this gem, Gord!

Tuesday, October 23rd, 2012

Encouraging responsible choices and connecting with digital women

This past weekend was an eventful one for me; my feet are still hurting but it was worth it! I had the opportunity to connect with many very influential digital women at the 2012 She’s Connected Conference in Toronto, and attended the Ryerson Rams Men’s Hockey home opener for the launch of our new responsible drinking program at the Mattamy Athletic Centre.

Friday night, we kicked off the ‘Responsible Ram of the Night’ program where fans have the chance to win a prize pack during men’s and women’s OUA hockey games held at Mattamy AC. The goal of this new initiative is to drive awareness and encourage responsible choices at the athletic centre and on campus.

It was a sold out game and the crowd was pumped all night despite the Rams’ 5-3 loss to the Queen’s Gaels. We awarded our first ever Responsible Ram of the Night in the third period with a sweet prize pack consisting of gas cards, TAXIGUY dollars and other Molson Canadian goodies. Just check out how happy the winner Jay looked!

Earlier that day, @MolsonTonia and I were at Day 1 of the She’s Connected Conference chatting about social media with an enthusiastic group of digitally inclined women. We had our very own Molson Canadian 67 Social Lounge where we sampled our beers, erected a green screen photo booth, and held several beer and cheese pairing sessions during the two-day conference.

The beer and cheese sessions were a hit. The ladies loved it and they all walked away with a little more knowledge about beer thanks to our Beer Reverence Team. We even turned quite a few non-fans of beer onto Molson Canadian 67 Sublime!

All in all, it was an awesome (but very tiring) weekend! Here’s to the next one!


Monday, October 22nd, 2012

Employees giving the St. John’s community some TLC

On October 10, 2012, the Molson Coors St. John’s Brewery held its annual Volunteer Day. With the brewery closed in order to perform electrical sub-station upgrades, more than 60 employees took advantage of the downtime to give back to the community.

Shelley Hickey took the lead role in working with the City of St. John’s to come up with an effective action plan. After tropical storm Leslie, which hit the island back in September, there was a need to extensively reclaim and repair several local parks, walking trails and riverside areas. In addition, the brewery wanted to build on the Molson Canadian Red Leaf Project, whereby several employees planted trees along the nearby, historic Rennie’s River.

With tools, safety vests, garbage bags and the usual Molson Coors St. John’s can-do attitude, the team went to work. In only a few short hours, several large piles of fallen trees and debris were gathered, flower gardens were cleaned, 450 seedlings were planted and a local park and walking area looked like new. The team finished the day with a neighbourhood walkabout, whereby 60 bags of garbage were collected from the streets around the brewery known as Georgestown.

A great day was had by all as the employees of Molson Coors St. John’s once again showed how important our community is to us and how giving back is fundamental to how we do business! As icing on the cake, the brewery was publicly acknowledged by the Mayor of St. John’s on a live television broadcast of the weekly City Council meeting.

“Molson staff did a great job and accomplished a great deal of work…It was great to see the business community giving back to the city,” said Mayor Dennis O’Keefe.

Sean Kennedy, Brewery Manager
Molson Coors St. John’s Brewery

Friday, June 29th, 2012

O Canada. The Molson Canadian way. Happy Canada Day Long Weekend!