Archive for the Brands category

Tuesday, June 4th, 2013

Corona paints the town red…blue, orange, purple & more

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On Friday, May 31st, Corona hosted a giant paint party in the heart of Toronto at Yonge-Dundas Square. Over 7,500 people RSVPed for the event on Facebook to experience what it means to #LiveMasFina at one of the largest paint parties in Canada!

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Together with our community of fans, we painted, danced and celebrated. People came in as blank canvases and left as works of art!

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Want to join us? The next paint party is happening in Montreal on June 14th.

Keep Living Mas Fina!

Tuesday, May 21st, 2013

Canadians making their mark in Dublin

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Earlier this year we asked Canadians from coast to coast to share their stories about how they’ve left their mark as a Canadian, and lots of people started sharing their memories and adventures with us. The Make Your Mark contest ended with us sending 12 lucky Canadians on a weekend trip to Dublin, Ireland!

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Upon arrival, the winners tried their hand at Irish dancing, hurling, gaelic football and many more activities as part of their weekend adventure.

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Kiss me, I’m Canadian!

The group visited a variety of pubs and purchased Molson Canadian beers for other guests, and celebrated in true Canadian-style. Beavers, Mounties and beer, oh my!

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Don’t believe us? Just watch the video below to get a taste of what happened when Canadians got together…in the Emerald Isle!

Monday, April 29th, 2013

T-minus 1 day until the NHL Playoffs

April 30th marks the official start of the NHL Stanley Cup Playoffs, and we couldn’t be more excited! The Habs & Leafs flags are flying proudly at our Montreal and Toronto breweries as we all eagerly wait for the puck to drop.

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Communities and fans will come together as we all cheer on our favourite teams. Each of the 16 teams have played hard to clinch their playoff spots for the opportunity and honour to raise the Cup.

Which team will you be rooting for? Let us know in our comments section for a chance to win a cooler bag filled with goodies! (contest closes at 3pm EST on Friday, May 3, 2013).

Here’s to the game this land gave us.

Photo from NHL.com

Thursday, March 14th, 2013

What’s your story?

Last month we shared an amazing story about how 4 of our fans made a trip to Peru and culminated their adventure by sharing a beer on the peak of Machu Picchu. Stories like this about how Canadians are leaving their mark while travelling or at home in this great country are being brought to light through ‘The Canadians’.

 

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Stories and photos are pouring in from coast to coast, like this one pictured below, where a group of friends from the Yukon built an Inuksuk at the Great Wall of China!

 

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What happens when Canadians get together? We’ve been getting a glimpse of what happens from people tagging their photos with #MolsonCanadian and connecting with us on social media. Here are a few more of these wonderful memories our fans have been sharing with us:

 

Stories shared with us on the Molson Canadian Facebook page

Got a cool story about how you left your mark as a Canadian? We want to hear from you. Share it with us on MolsonCanadian.ca and it could win you a trip to Dublin, Ireland!

Cheers Canada!

Friday, February 8th, 2013

A real life story of ‘The Canadians’

As Canadians we always make the most of any situation, and usually like to mark the occasion by sharing a beer. This couldn’t be truer for one of our beer drinkers, Jacob Johnson. Here’s his story:

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My name is Jacob Johnson, and this is my story of how me and 3 of my good friends took an adventure through the many different landscapes of Peru for 2 weeks only to finish at the top of Mountain Machu Picchu where we each enjoyed one of the most satisfying, thirst quenching and rewarding Molson Canadian beers we have, and may ever have in our lifetimes.

It all started in St. Catharines, Ontario where myself and my 3 pals Andrew, Allan and Aaron were having a few beers at Aaron’s house while packing for our trip to Peru. We were all anxiously awaiting to depart to the airport and were ready to have one last ‘cheers’ before our taxi arrived. It was then that we realized that this will be the last Canadian beer we will have for 2 weeks, since there definitely wouldn’t be any in Peru.

We realized that this 2 week adventure we were about to embark on is going to be very challenging and exhausting as we trek through the Amazon jungle, desert plains and finally the Andes mountains to finish at the peak of Machu Picchu to explore the ruins of the ancient Inca city.

So we each managed to shove one tallboy can each into our already extremely heavy, probably over-packed backpacks just before the taxi arrived. We each lost a lot of gear and personal items along the way. However, those 4 Molson Canadians made it in our bags undented, unscratched and fully in-tact through the vibrant capital city of Lima, the Nazca Desert, the Amazon Jungle and the 5-day Inca trail hike through the Andes mountains to Machu Picchu.

It was at the peak of Machu Picchu where the 4 Canadian friends from Toronto (much to every surrounding tourists’ surprise) each removed from our bags, those same 4 Molson Canadians that we had packed 2 weeks ago…

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Friday, January 25th, 2013

Blast from the past

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Happy Friday! The weekend is almost here and I thought I’d share this awesome photo we received in an email from a long-time fan of Molson Export.

Gordon S. scanned an old photo dating back to the late-30s or early-40s of his late father-in-law, Ed Blair (pictured above on the right) and a friend enjoying one of our tasty brews.

“In all of the years that I knew him, he always drank Molson Ex,” said Gordon. “He would stray from time to time, testing his taste buds on other beers, but would come back to Ex.”

Thanks for sharing this gem, Gord!

Tuesday, October 23rd, 2012

Encouraging responsible choices and connecting with digital women

This past weekend was an eventful one for me; my feet are still hurting but it was worth it! I had the opportunity to connect with many very influential digital women at the 2012 She’s Connected Conference in Toronto, and attended the Ryerson Rams Men’s Hockey home opener for the launch of our new responsible drinking program at the Mattamy Athletic Centre.

Friday night, we kicked off the ‘Responsible Ram of the Night’ program where fans have the chance to win a prize pack during men’s and women’s OUA hockey games held at Mattamy AC. The goal of this new initiative is to drive awareness and encourage responsible choices at the athletic centre and on campus.

It was a sold out game and the crowd was pumped all night despite the Rams’ 5-3 loss to the Queen’s Gaels. We awarded our first ever Responsible Ram of the Night in the third period with a sweet prize pack consisting of gas cards, TAXIGUY dollars and other Molson Canadian goodies. Just check out how happy the winner Jay looked!

Earlier that day, @MolsonTonia and I were at Day 1 of the She’s Connected Conference chatting about social media with an enthusiastic group of digitally inclined women. We had our very own Molson Canadian 67 Social Lounge where we sampled our beers, erected a green screen photo booth, and held several beer and cheese pairing sessions during the two-day conference.

The beer and cheese sessions were a hit. The ladies loved it and they all walked away with a little more knowledge about beer thanks to our Beer Reverence Team. We even turned quite a few non-fans of beer onto Molson Canadian 67 Sublime!

All in all, it was an awesome (but very tiring) weekend! Here’s to the next one!

Cheers,
@MolsonMelisa