For 11 years, Kamenitza has hosted the biggest amateur soccer tournament in Bulgaria, aptly named the Kamenitza Fan Cup. At this year’s 11th annual Responsible Business Awards, the Kamenitza Fan cup received the first runner-up award for excellence in cause-related marketing.
The annual awards ceremony, organized by the Bulgarian Business Leaders Forum, recognizes those Bulgarian businesses that excel in corporate social responsibility. The Responsible Business Awards is the most prestigious CSR competition in Bulgaria and this year a record number of companies participated. A total of 56 companies competed in seven different categories. Winners were selected by an independent jury of distinguished professionals from the fields of business, media, government and NGOs. With their first runner-up finish, Kamenitza is certainly proving that improving Our Beer Print can be fun.
The Kamenitza Fan Cup provides an excellent opportunity for non-professional players all across the country to practice their favorite sport in professional environment in the spirit of sportsmanship and fair play. The tournament lasts for more than 7 months and covers all 27 regional cities. In 2013, a record number of 18,000 players and 1,800 teams participated and winners were awarded with a trip to the legendary Maracana Stadium in Brazil!
Le lancement des Jeux olympiques ayant lieu sous peu, Molson
Canadian souhaite vous présenter nos 10 athlètes financés par le programme
Appuyons un champion:
Patinage de vitesse – longue piste
Ski acrobatique – Demi-lune
Patinage de vitesse – courte piste
Hockey sur glace féminin (gardien de but)
Ski acrobatique – Bosses
Patinage artistique en duo avec Meaghan Duhamel
Bobsleigh à 4 hommes: Freineur – Canada 2
Ski de fond
En septembre, chaque athlète a reçu 10 000 $ de la part de Molson Canadian afin de financer une partie de ses derniers préparatifs avant de se rendre à Sotchi.
Nous sommes enchantés que 9 de ces 10 athlètes aient été choisis pour faire partie d’Équipe Canada dans leurs disciplines sportives respectives au cours des dernières semaines. Plusieurs de ces athlètes connaissent leur meilleure saison, s’étant classés parmi les 3 ou 5 premiers lors du circuit de la Coupe du monde.
No matter where you are in the world, every Canadian should be able to cheer on Team Canada during the Sochi 2014 Olympic Winter Games. On Dec 26th, we’re launching a new campaign on TV showing just how far we, and our drinkers, would go to make that happen. This initiative marks the second chapter of our iconic red beer fridge; We first toured it around Europe in June – the only way to open then was with a Canadian passport.
This time, all in the name of hockey, we went even further! We sought out a remote Canadian die-hard hockey fan in Indonesia. We tracked down his best friends here in Canada and sent them halfway around the world to surprise him with the beer fridge, filled with new Molson Canadian Victory Bottles and a way to watch the Olympic Games. And it’s all real. Check it out:
At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.
Last year, we launched a video series called Molson Coors Innovation in 60 Seconds featuring our employees from across the business, and now we’ve added new videos highlighting the innovation work done in Canada.
Check out the first of our new series and let us know what you think! #BeerInnovations
This award is presented to a campaign that has, over time and using a variety of media, had a powerful impact on Canadian advertising, and Canadian culture. It’s awarded to the marketer and their agency team whose partnership produced a campaign that is truly “game changing.” The wave of patriotism in Canadian young people incited by “I am Canadian” was unprecedented. That a Canadian beer should inspire such intense nationalism also seems uniquely Canadian.
First introduced in 1994, it became a form of general expression and years later “The Rant” debuted in 1999. It came with a new integrated campaign featuring “Joe Canada” and saw over 40,000 digital parodies posted online at iam.ca by consumers voicing their passion for beer and pride for the best part of North America.
“I am Canadian” was a large part of the reason why I wanted to start my career at Molson Coors. It has become an iconic beacon of Canadianism and one of the most historic marketing campaigns in Canada. It still gets me every time I watch those commercials.