At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.
Last year, we launched a video series called Molson Coors Innovation in 60 Seconds featuring our employees from across the business, and now we’ve added new videos highlighting the innovation work done in Canada.
Check out the first of our new series and let us know what you think! #BeerInnovations
This award is presented to a campaign that has, over time and using a variety of media, had a powerful impact on Canadian advertising, and Canadian culture. It’s awarded to the marketer and their agency team whose partnership produced a campaign that is truly “game changing.” The wave of patriotism in Canadian young people incited by “I am Canadian” was unprecedented. That a Canadian beer should inspire such intense nationalism also seems uniquely Canadian.
First introduced in 1994, it became a form of general expression and years later “The Rant” debuted in 1999. It came with a new integrated campaign featuring “Joe Canada” and saw over 40,000 digital parodies posted online at iam.ca by consumers voicing their passion for beer and pride for the best part of North America.
“I am Canadian” was a large part of the reason why I wanted to start my career at Molson Coors. It has become an iconic beacon of Canadianism and one of the most historic marketing campaigns in Canada. It still gets me every time I watch those commercials.
This month, Coors Banquet is celebrating its 140th anniversary. That’s 14 decades of staying true to what works and the commitment to high standards. The brand, which as recently as 25 years ago was so hard to find in many parts of the country that it often was smuggled out of the Rockies, now is about to complete its seventh consecutive year of growth.
Coors Banquet has become one of the most talked-about brands in the U.S. beer business, and is poised to add another chapter to the great Banquet Beer story in 2014, including its recent launch into the Canadian market.
Did you know? According to legend, thirsty miners in the late 1800s threw celebratory banquets with Coors as the honorary beer because of its superior craftsmanship. Thus the nickname the “Banquet Beer” was born.
On Friday, May 31st, Corona hosted a giant paint party in the heart of Toronto at Yonge-Dundas Square. Over 7,500 people RSVPed for the event on Facebook to experience what it means to #LiveMasFina at one of the largest paint parties in Canada!
Together with our community of fans, we painted, danced and celebrated. People came in as blank canvases and left as works of art!
Want to join us? The next paint party is happening in Montreal on June 14th.
Earlier this year we asked Canadians from coast to coast to share their stories about how they’ve left their mark as a Canadian, and lots of people started sharing their memories and adventures with us. The Make Your Mark contest ended with us sending 12 lucky Canadians on a weekend trip to Dublin, Ireland!
Upon arrival, the winners tried their hand at Irish dancing, hurling, gaelic football and many more activities as part of their weekend adventure.
Kiss me, I’m Canadian!
The group visited a variety of pubs and purchased Molson Canadian beers for other guests, and celebrated in true Canadian-style. Beavers, Mounties and beer, oh my!
Don’t believe us? Just watch the video below to get a taste of what happened when Canadians got together…in the Emerald Isle!