Archive for the Brands category

Thursday, February 11th, 2010

Molson Canadian Hockey House Tweetups for Team Canada

Molson Canadian Hockey House

Let’s tweet some hockey love for Team Canada!

In the spirit of the Molson Canadian Hockey House in Vancvouer (#mchh), we’ve decided to host 7 local Hockey House tweetups across Canada during the 2010 Winter Games! Come cheer, tweet and have a pint with the Molson Coors Canada twitter team as we watch TEAM CANADA shoot towards Gold!

Where we’ll be over the next two weeks:

  • CALGARY, AB – Feb 25 – 4:30 p.m. Women’s Ice Hockey, Gold Medal Game
  • TORONTO, ON – Feb. 25 – 6:30 p.m. Women’s Ice Hockey, Gold Medal Game
  • MONTREAL, QUE – Sunday, Feb 28 – 3:15 p.m. Men’s Ice Hockey, Gold Medal Game

Tweet the Molson twitter representative for the location near you to find out details!  Space is limited, so tweet fast!  Official Team Canada Hockey jerseys, sampling and more surprises – “Our Hockey House is your Hockey House, so invite your friends and bring an appetite for the great times to come. Cheers!”

2010 Winter Olympics – Ice Hockey Schedule

Molson Canadian Hockey House

Tuesday, January 26th, 2010

Canada’s Largest Photo Mosaic Revealed on the side of Molson Coors Brewery in Vancouver

Molson Canadian Mural Project

The Molson Canadian 2010 Mural Project is complete! Over 13,000 Canadian faces represent the final tribute to Team Canada in a giant mural showcased at our Kitsilano brewery in Vancouver.

A little background:

Beginning last February we asked Canadians of legal drinking age to show their support for their 2010 Olympic and Paralympic athletes by uploading an image of themselves cheering on Team Canada. Throughout the year faces were added to the mosaic in four stages, eventually revealing the final image of a Canadian fan draped in a Canadian flag along with the message “Spirit of the Games”.

The stages of the Molson Canadian 2010 Mural Project

The 2010 Mural Project in its 4 Stages

Those who submitted their photograph online have received a personal set of mural coordinates enabling them to find their individual photo in the digital version of the giant mosaic.  These can be found at: http://www.2010muralproject.ca

And the best news? Molson Canadian also announced that $175,000 has been raised for the Canadian Olympic and Paralympic Teams through a $1 corporate donation made to Own the Podium for each photo added to the Mural Project and more than $160,000 raised through the Give’r For Team Canada promotion.

The final mural will remain in place for the duration of the 2010 Winter Games, and is clearly visible to anyone entering downtown Vancouver via the Burrard Street bridge located next to the brewery. A poster version of the mural is available for purchase with the additional proceeds donated to the Canadian Olympic and Paralympic Teams. Those interested in purchasing can visit  Shop Molson for details.

THANK YOU to the thousands of Canadians who submitted their headshots helping us support our Canadian athletes AND create the nearly 4,000 square foot mural.  Are you on the mural?  What are you coordinates?  I’m at 52 x 44.

Cheers!

@MolsonTonia

Friday, January 1st, 2010

2010 – Happy New Year

Four Host First Nations and Molson Coors Canada collector pin

Those three words are like cracking open a fresh cold refreshing beer after a long action orientied day of winter holiday fun and enjoyment.  To hear the words “Happy New Year” is symbolic of starting anew, looking to the twelve months that lay ahead, putting the previous year into the archives. And what a year we have ahead at Molson Coors Canada. Within weeks we will join our colleagues in British Columbia,  on the ground in Vancouver doing the final set up after months of preparation for the Vancouver 2010 Olympic and Paralympic Winter Games.  Molson Canadian, Coors Light and Molson Export are the official beers of the games…that’s pretty exciting for all of us at Molson Coors and we hope that it will be as exciting for our beer drinkers from coast to coast to coast, our customers, families and friends.  Between celebrations and activities at Molson Canadian Hockey House and The Coors Light Hillside Chalet in Whistler…beer drinkers will be sure to enjoy the games with us as they tap into coverage across this great land. As part of our commitment to the games we have worked hard at the Molson Coors brewery in Vancouver to pay attention to our sustainability agenda. We are so proud to have achieved a Sustainability Star.  We have also collaborated with the Four Host First Nations and VANOC to create a commemorative lapel pin with the intent of raising $50,000 to initiative the Vancouver 2010 Aboriginal Youth Legacy Program. Through Molson Canadian and Molson Export Fund A Champion Campaigns we have raised $200,000 in support of ten Olympic and Paralympic aspirigin athletes who represent all regions of the country. We are also delighted that Jennifer Botterill from Canada’s Womens’ hockey team, joined the Molson Coors team to help support us in spreading the message for Responsible Choices throughout the year. Yes…2010 is going to be one terrific year and we look forward to raising a glass to the world as Canada celebrates bringing the games to Vancouver British Columbia in 2010.  Best wishes to all for an awesome 2010. Molson Coors looks forward to delivering some amazing programs with our exciting portfolio of brands in Canada and all while continuing to engage in the greater community in which we live work and play.  We look forward to connecting with you through this community blog and on Twitter and our brand Facebook pages. Cheers ! @MolsonFerg

Tuesday, December 15th, 2009

Raise a Pint of Glory – Week three

Raise a Pint of Rickard's 09 - Launch event

It’s week three of the #raiseapint (of Glory) campaign where Molson Coors Canada, the Firkin Group and the Ontario Association of Food Banks are partnering to help those in need this holiday season.  For every pint of Rickard’s purchased at one of the 29 participating Firkin Pub locations in Ontario, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB.  Guests may also make non-perishable food donations at the pubs.

To help encourage folks to get out there and raise a pint, I’m prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) once a week until the end of the campaign on Dec. 25th.

Congrats to Leslie (@sunxgoddess) – our week two contest winner!

CONTEST DETAILS – Week Three

To enter for your chance to win a $50 Firkin Pub Gift Certificate this week, leave a comment on the blog telling us where YOU raised a pint to support the OAFB (was it at a Swan and Firkin? Owl and Firkin?) or re-tweet this post on twitter including this link: http://bit.ly/92HIq6  and @MolsonTonia.  I’ll draw the winner next Monday a.m. Dec., 21th ).  Note: You must be legal drinking age to participate, no purchase necessary.

As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.

Cheers! @MolsonTonia

Monday, December 7th, 2009

Raise a Pint of Glory: Week Two

Raise a Pint of Rickard's 09 - Launch event

Week two of the #raiseapint (of Glory) campaign begins!  Help Molson Coors Canada, the Firkin Group and the Ontario Association of Food Banks (OAFB) reach our $20,000 goal this year.  For every pint of Rickard’s purchased at one of the 29 participating Firkin Pub locations in Ontario, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB.  Guests may also make non-perishable food donations at the pubs.

To help encourage folks to get out there and raise a pint, I’m prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) once a week until the end of the campaign on Dec. 25th.

Congrats to Forest Kenny from Toronto – our week one contest winner!

CONTEST DETAILS – Week Two

To enter for your chance to win a $50 Firkin Pub Gift Certificate this week (starting today, Monday, Dec. 7th), leave a comment on the blog telling us where YOU raised a pint to support the OAFB (was it at a Swan and Firkin? Owl and Firkin?) or re-tweet this post on twitter including this link: http://bit.ly/73DG31 and @MolsonTonia.  I’ll draw the winner next Monday a.m. Dec., 14th ).  Note: You must be legal drinking age to participate, no purchase necessary.

As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.

Cheers!