Le lancement des Jeux olympiques ayant lieu sous peu, Molson
Canadian souhaite vous présenter nos 10 athlètes financés par le programme
Appuyons un champion:
Patinage de vitesse – longue piste
Ski acrobatique – Demi-lune
Patinage de vitesse – courte piste
Hockey sur glace féminin (gardien de but)
Ski acrobatique – Bosses
Patinage artistique en duo avec Meaghan Duhamel
Bobsleigh à 4 hommes: Freineur – Canada 2
Ski de fond
En septembre, chaque athlète a reçu 10 000 $ de la part de Molson Canadian afin de financer une partie de ses derniers préparatifs avant de se rendre à Sotchi.
Nous sommes enchantés que 9 de ces 10 athlètes aient été choisis pour faire partie d’Équipe Canada dans leurs disciplines sportives respectives au cours des dernières semaines. Plusieurs de ces athlètes connaissent leur meilleure saison, s’étant classés parmi les 3 ou 5 premiers lors du circuit de la Coupe du monde.
No matter where you are in the world, every Canadian should be able to cheer on Team Canada during the Sochi 2014 Olympic Winter Games. On Dec 26th, we’re launching a new campaign on TV showing just how far we, and our drinkers, would go to make that happen. This initiative marks the second chapter of our iconic red beer fridge; We first toured it around Europe in June – the only way to open then was with a Canadian passport.
This time, all in the name of hockey, we went even further! We sought out a remote Canadian die-hard hockey fan in Indonesia. We tracked down his best friends here in Canada and sent them halfway around the world to surprise him with the beer fridge, filled with new Molson Canadian Victory Bottles and a way to watch the Olympic Games. And it’s all real. Check it out:
At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.
Last year, we launched a video series called Molson Coors Innovation in 60 Seconds featuring our employees from across the business, and now we’ve added new videos highlighting the innovation work done in Canada.
Check out the first of our new series and let us know what you think! #BeerInnovations
This award is presented to a campaign that has, over time and using a variety of media, had a powerful impact on Canadian advertising, and Canadian culture. It’s awarded to the marketer and their agency team whose partnership produced a campaign that is truly “game changing.” The wave of patriotism in Canadian young people incited by “I am Canadian” was unprecedented. That a Canadian beer should inspire such intense nationalism also seems uniquely Canadian.
First introduced in 1994, it became a form of general expression and years later “The Rant” debuted in 1999. It came with a new integrated campaign featuring “Joe Canada” and saw over 40,000 digital parodies posted online at iam.ca by consumers voicing their passion for beer and pride for the best part of North America.
“I am Canadian” was a large part of the reason why I wanted to start my career at Molson Coors. It has become an iconic beacon of Canadianism and one of the most historic marketing campaigns in Canada. It still gets me every time I watch those commercials.
This month, Coors Banquet is celebrating its 140th anniversary. That’s 14 decades of staying true to what works and the commitment to high standards. The brand, which as recently as 25 years ago was so hard to find in many parts of the country that it often was smuggled out of the Rockies, now is about to complete its seventh consecutive year of growth.
Coors Banquet has become one of the most talked-about brands in the U.S. beer business, and is poised to add another chapter to the great Banquet Beer story in 2014, including its recent launch into the Canadian market.
Did you know? According to legend, thirsty miners in the late 1800s threw celebratory banquets with Coors as the honorary beer because of its superior craftsmanship. Thus the nickname the “Banquet Beer” was born.