On Friday, May 31st, Corona hosted a giant paint party in the heart of Toronto at Yonge-Dundas Square. Over 7,500 people RSVPed for the event on Facebook to experience what it means to #LiveMasFina at one of the largest paint parties in Canada!
Together with our community of fans, we painted, danced and celebrated. People came in as blank canvases and left as works of art!
Want to join us? The next paint party is happening in Montreal on June 14th.
For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Weekfundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!
Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.
New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.
By the end of it, our team ended up raising more than $9,000 to support the local food banks!
The sound of morning birds high in the trees singing their early morning calls…toss and turn at 453 am…dog out to do it’s business…coffee on and i thought, “why not sit down and write a spring blog”. After all, three days of 20 degree + celsius and it actually feels like spring has sprung in Toronto. I must also admit that some other factors contribute to this overwhelming shift in season for me. Obviously with the NHL playoffs commencing this week, after what might have been a lost season, the city is truly excited. I was blown away by the sea of blue and white downtown and on the subway on Wednesday night. Love to see the community spirit. As a partner with the Toronto Maple Leafs and Montreal Canadiens we actually celebrated a little playoff BBQ at our head office on Tuesday, just to get the team in the spirit of spring playoffs. Our President Stewart Glendinning and Chief Legal and People Officer Kelly Brown and fellow leadership team members helped host staff over the lunch hour…a little competitive spirit added of course. And we can’t forget our third sponsored club in the first round of playoffs of course - Ottawa Senators.
Stewart and Kelly hosting
And then of course there is the return of the summer rep. Gosh, 32 years ago I sat in a similar seat as a young representative from northwestern Ontario. It was the summer of the Jeux Canada Games in Thunder Bay. What a grounding experience that has carried friends and memories for me across my entire 29 career at Molson Coors. A toast to our returning summer reps and those who have just joined us. I know that they will represent us well at events and promotions coast to coast to coast and always flying the responsible choices banner as they go about their business.
Another sign of spring is the annual Randstad awards night. Randstad does a great job at reaching out to 7000 prospective employees across the country to assess the attractiveness of 150 employees. Proudly Molson Coors ranked eleventh this year. A special treat this year was Debbie Travis presenting her “ten commandments” for success. Inspiring and entertaining to say the least !
A toast to our employees and all that they do to carry the passion, commitment and drive for our business…over the past 227 years. Now that’s heritage. Naturally we are nothing without those who carry our products to market and the beer drinkers who support us at the taps, retail store or your favourite drinking occasion. We appreciate and value your business.
And of course the beer business and all that we face in regulations, taxes, mark ups. Provincial budgets are another sign of spring and the Ontario budget was filed yesterday by the Wynne government in Ontario. Good news for beer drinkers and customers in Ontario is that there is not any increase in the beer taxes. Now that’s worth a toast on a sunny day at the legislature with blossoms in bloom at the memorial to Queen Victoria !
Another sign of spring is the renewed commitments to community. Across this great land we engage with community leaders in so many ways. Whether they are local festivals and events designed to instill community spirit and celebrate the arts, local sports events and team get togethers or support for a charity or not for profit of choice. The Beer Store in Ontario will be undertaking their annual drive for Leukemia. Hats off to them and their union membership and Beer Store customers who donate their empties and the difference that they make in our community. May 25th and 26th please donate your empty deposit refunds.
Perhaps you have a thought on spring being sprung. I hope you’ll share it. A toast to you and yours this spring weekend. No doubt we’ll all be seeking a patio, a television screen to watch playoffs and some great quality time with family and friends as the weather warms. Cheers to a great wrap to the week and start to the weekend. @MolsonFerg
Last week our employees in St John’s Newfoundland participated in the group’s Shave for the Brave fundraiser for the 2nd consecutive year, a program which raises funds for Young Adult Cancer Canada. YACC is a national organization which works to build a community of young adults diagnosed with cancer that provides information, support, skills and opportunity.
Led by our brewery Packaging Operator Paul Gulliver, employees raised funds by selling tickets within and outside of the Brewery for beer prizes (donated by employees themselves) as well as sponsorships for a group head-shaving at the end of the production shift on March 28th. In conjunction with the monthly Give’r promotion, the Brewery raised $3,881 in support of YACC and their excellent work!
If you’re in Newfoundland and would like to join us at one of our Give’r fundraisers in support of charities, check out the Molson Coors Newfoundland & Labrador Facebook page for details on an upcoming event!
Together with Hailo and TAXIGUY, Molson Coors was invited to participate in Humber College’s Alcohol Awareness event to promote responsible choices. This year’s theme was superheroes: Don’t Drink and Fly.
The event was all about empowering students to make safe decisions related to alcohol. Throughout the day, over 750 students came through to speak and engage with a variety of exhibitors including Crime Stoppers/R.I.D.E. (Reduce Impaired Driving Everywhere), Smart Serve, Arrive Alive Drive Sober and the LCBO.
Check out this video the Public Relations postgraduate students created to mark the occasion!
Ah, back at it after an Easter weekend break with family and friends. Easter sometimes is that true bridge to spring; not quite this year in Toronto, given our below zero temperatures continuing. Enough of that…
Easter is also a time of year when one (this one anyway) reflects on all the great things that we have as we celebrate with family and friends around us. After 29 years in the beer business I’ve come to realize that this industry of ours is one of deep community roots and involvement.
When I look back at my early years as a summer representative in Northern Ontario my whole focus was on community. From visiting tourist resorts along wooded gravel roads, to slo pitch and fast ball tournaments with men and women across the northwest of Ontario, to the Jeux Canada Games in Thunder Bay in 1981 and again in Sherbrooke in 2103, to door prizes for local charitable events…it was all about supporting our community.
Beer in Canada is part of our social fabric (it likely is where you are too but I can really only speak with authority on Canada). Molson Coors has continued to play our part in supporting events, festivals, entertainment and sports related events big and small from coast to coast to coast.
We are also proud to support our employees and the difference that they continue to make in their communities. We match their donations through our Molson Coors Donations Fund and will “double match” when they play an executive role for charity or not for profit organization. We also afford our employees with the opportunity to share their passion with fellow employees by posting their efforts in our internal social Cheers network on yammer. We have a long roster of employees committed to various charitable causes.
So, all this said, Molson Coors folks are part of an industry that continues to play a big part in our community. It is core to our business. When people come together to celebrate or make a difference in their community they can also toast their efforts with a nice cold Molson Coors. Proudly, it all dates back to our founder John Molson who was quoted while speaking to employees saying, “we are all members of a larger community, which depends on everyone playing a part.”
So cheers to beer folks across this great land that continue to play their part in our community. It’s a big part of who we are and a big part of what we love doing in the beer business. Cheers ! @MolsonFerg
On Saturday, March 23 at 8:30PM local time, we will be participating in Earth Hour!
At Molson Coors Canada, we’re proud to be actively engaged in raising awareness for our employees at all of our locations across the country and reaching out to families, friends, neighbours, customers, beer drinkers and all Canadians to take action this Saturday.
Our facilities across Canada will be participating by powering down all non-essential lighting for one hour. This is our 6th consecutive year participating in the world’s largest climate change initiative which reminds us how small actions can result in some powerful energy conservation.
We encourage you to join hundreds of millions of people switching off lights to pledge support for the planet. Check out Earth Hour for some fun ideas on how you can get involved.
