For 11 years, Kamenitza has hosted the biggest amateur soccer tournament in Bulgaria, aptly named the Kamenitza Fan Cup. At this year’s 11th annual Responsible Business Awards, the Kamenitza Fan cup received the first runner-up award for excellence in cause-related marketing.
The annual awards ceremony, organized by the Bulgarian Business Leaders Forum, recognizes those Bulgarian businesses that excel in corporate social responsibility. The Responsible Business Awards is the most prestigious CSR competition in Bulgaria and this year a record number of companies participated. A total of 56 companies competed in seven different categories. Winners were selected by an independent jury of distinguished professionals from the fields of business, media, government and NGOs. With their first runner-up finish, Kamenitza is certainly proving that improving Our Beer Print can be fun.
The Kamenitza Fan Cup provides an excellent opportunity for non-professional players all across the country to practice their favorite sport in professional environment in the spirit of sportsmanship and fair play. The tournament lasts for more than 7 months and covers all 27 regional cities. In 2013, a record number of 18,000 players and 1,800 teams participated and winners were awarded with a trip to the legendary Maracana Stadium in Brazil!
We’ve always known that being a great beer company involves more than just brewing. In that tradition, the Denver and Golden offices hold an annual giving campaign to support the Mile High United Way and make a positive impact in our community.
This year’s campaign raised a record breaking $175,000 – an increase of 30% over last year!
Each year, Mile High United Way honours exceptional companies for their outstanding employee campaigns and demonstrated commitment to the community. Molson Coors received the Champion of Hope award, which recognizes companies who go above and beyond financial contribution to Mile High United Way with in-kind donations, volunteerism and by creating a culture of giving within their organizations.
Cheers to the Denver and Golden offices for helping to improve our positive Beer Print in the communities we live and work.
The Sustainability Yearbook looks back at companies’ sustainability performance in 2013 and ranks them as Gold, Silver or Bronze. The top performing company from each of the 59 industries is awarded RobecoSAM Industry Leader. Click here to view a full list of Industry Leaders.
This year, RobecoSAM made it more challenging to be a yearbook member requiring companies to be within the top 15% of their industry in regards to sustainability practices. And, they must also achieve a score within 30% of their Industry Leader’s score to make the cut. This effectively makes being a yearbook member a more exclusive acknowledgement of a company’s sustainability practices.
This award is presented to a campaign that has, over time and using a variety of media, had a powerful impact on Canadian advertising, and Canadian culture. It’s awarded to the marketer and their agency team whose partnership produced a campaign that is truly “game changing.” The wave of patriotism in Canadian young people incited by “I am Canadian” was unprecedented. That a Canadian beer should inspire such intense nationalism also seems uniquely Canadian.
First introduced in 1994, it became a form of general expression and years later “The Rant” debuted in 1999. It came with a new integrated campaign featuring “Joe Canada” and saw over 40,000 digital parodies posted online at iam.ca by consumers voicing their passion for beer and pride for the best part of North America.
“I am Canadian” was a large part of the reason why I wanted to start my career at Molson Coors. It has become an iconic beacon of Canadianism and one of the most historic marketing campaigns in Canada. It still gets me every time I watch those commercials.
Yesterday, Molson Coors was named as a company leading on climate change transparency with regard to the quality of climate change data we share through CDP, the world’s only global environmental disclosure system.
For the third year, Molson Coors has achieved a position of leadership in CDP’s S&P 500 Climate Disclosure Leadership Index (CDLI). This is an honor that further recognizes Molson Coors for our world class Corporate Responsibility and shows we are shrinking our negative Beer Print. Recognition of CDP Disclosure Leadership also demonstrates our focus on improving systems and transparency throughout our supply chain, driving results in efficiency and sustainability.
“We’re proud to be included in the Climate Disclosure Leadership Index, which underscores the priority we place on driving sustainability and letting our shareholders and stakeholders know how we’re doing,” said Peter Swinburn, Molson Coors President and CEO. “Increasingly, we realize the importance our positive Beer Print matters to our retail customers and brand consumers.”