Night of Museums is a unique cultural event providing locals and tourists the opportunity to tour multiple museums, which remain open until late at night for free. It started in Croatia in 2005 and Zagrebačka Pivovara, a Molson Coors company, joined as a partner five years later.
On January 31, for the fifth consecutive year, Zagrebačka Pivovara surprised many visitors with a night of entertainment and educational programs at the Museum of Zagrebačka Pivovara. Visitors were able to return to the past as a part of the historical overview that included newspapers from the 1892 which included articles about the establishment of the brewery, Christmas Beer artwork from the past 24 years, and old labels and artifacts from the brewery’s rich history. Visitors also had the opportunity to learn about the proper beer pouring ritual, see an informational film of Zagrebačka Pivovara and natural beer production, enjoy their favorite beer and even buy beer souvenirs!
Zagrebačka Pivovara hosts a growing number of visitors and plays an important role in Zagreb’s diverse cultural offering.
Night of Museums History Night of Museums (Noć muzeja) is organized by Croatian museums and other cultural institutions. The first Night of Museums was held in Berlin in 1997, and because of the overwhelming interest, it soon spread across multiple institutions and various cities throughout Europe and the world. Over the years, a number of cities, cultural institutions and visitors have steadily increased to a record this year with 350,900 visitors in 100 cities and more than 200 institutions.
At Molson Coors, we never stop learning from the people who drink our beer and delighting them will always be the biggest driver behind our innovation.
Last year, we launched a video series called Molson Coors Innovation in 60 Seconds featuring our employees from across the business, and now we’ve added new videos highlighting the innovation work done in Canada.
Check out the first of our new series and let us know what you think! #BeerInnovations
With increasing global demands on fresh water supplies, it is becoming more and more important that we play our part in water conservation. By conserving water, we shrink our negative Beer Print and increase our positive Beer Print!
As one of our most important beer ingredients, we care about Every Drop of water we use and Every Ripple of its impact in our communities and supply chain. So we have set an ambitious goal toimprove our breweries’ water efficiency by 20% by 2020.
With our 2020 water efficiency goal in mind, our work up to now has made some great progress! From 2008 to 2012, our water efficiency projects have saved approximately 504 Olympic-sized swimming pools of water!
We also have a long history of working with our local stakeholders to try and solve water challenges, including:
Our latest water-related project is in Bihar, India, close to our Cobra Brewery. We are working with Water For People to build a toilet block, hand washing facility and fresh water pump. This will dramatically improve the well-being of the community and reduce life threatening diseases in this vibrant but underprivileged part of India.
The accomplishments we listed above are great, but there is still a lot to do!
For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Weekfundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!
Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.
New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.
By the end of it, our team ended up raising more than $9,000 to support the local food banks!
April 30th marks the official start of the NHL Stanley Cup Playoffs, and we couldn’t be more excited! The Habs & Leafs flags are flying proudly at our Montreal and Toronto breweries as we all eagerly wait for the puck to drop.
Communities and fans will come together as we all cheer on our favourite teams. Each of the 16 teams have played hard to clinch their playoff spots for the opportunity and honour to raise the Cup.
Which team will you be rooting for? Let us know in our comments section for a chance to win a cooler bag filled with goodies! (contest closes at 3pm EST on Friday, May 3, 2013).