Encouraging responsible choices and connecting with digital women


This past weekend was an eventful one for me; my feet are still hurting but it was worth it! I had the opportunity to connect with many very influential digital women at the 2012 She’s Connected Conference in Toronto, and attended the Ryerson Rams Men’s Hockey home opener for the launch of our new responsible drinking program at the Mattamy Athletic Centre.

Friday night, we kicked off the ‘Responsible Ram of the Night’ program where fans have the chance to win a prize pack during men’s and women’s OUA hockey games held at Mattamy AC. The goal of this new initiative is to drive awareness and encourage responsible choices at the athletic centre and on campus.

It was a sold out game and the crowd was pumped all night despite the Rams’ 5-3 loss to the Queen’s Gaels. We awarded our first ever Responsible Ram of the Night in the third period with a sweet prize pack consisting of gas cards, TAXIGUY dollars and other Molson Canadian goodies. Just check out how happy the winner Jay looked!

Earlier that day, @MolsonTonia and I were at Day 1 of the She’s Connected Conference chatting about social media with an enthusiastic group of digitally inclined women. We had our very own Molson Canadian 67 Social Lounge where we sampled our beers, erected a green screen photo booth, and held several beer and cheese pairing sessions during the two-day conference.

The beer and cheese sessions were a hit. The ladies loved it and they all walked away with a little more knowledge about beer thanks to our Beer Reverence Team. We even turned quite a few non-fans of beer onto Molson Canadian 67 Sublime!

All in all, it was an awesome (but very tiring) weekend! Here’s to the next one!


Leave a response

Fields marked with a * are required.