Ultimate Day 2 Contest…..Rewarding responsible choices!


Molson Coors Ultimate Day 2 Contest

It’s that time of year and Molson Coors Canada officially launches the Ultimate Day 2 contest Wednesday September 7th, 2011..  The contest offers Canadian university and college students the chance to have one full day of adventure that takes them across Canada.  It is part of Molson Coors Canada’s active lifestyle and responsible choices program .

The lucky winner and a friend will begin their ultimate day with breakfast in Halifax, then lunch and shopping with a pre-loaded $1,000 MasterCard in Toronto, and ending with  dinner and a VIP hockey experience in Vancouver. The contest is just one part of Molson Coors’ campus responsible drinking program which carries the theme “Today is brought to you by last night’s choices”.

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Other program elements include posters, TAXIGUY dollars and on-campus digital signage.  Links I have found helpful - Molson Coors information to help parents address underage drinking; TAXIGUYDIALER – download the free APP today and call a cab at a touch of a button; TAXIGUY, purchase Taxi Dollars today; Arrive Alive; Drive Sober, a ton of info around responsible choices.

Check out our Video!  What is your Ultimate Day?

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