Employees kick off Molson Canadian Red Leaf Project planting first 1,000 of 100,000 trees



Calgary Team

Nothing better than planting a thousand trees and then relaxing over a cold beer right?  Well, that’s just what we did today.

Molson Coors employees across Canada participated in a key program called the Molson Canadian Red Leaf Project – a commitment to positively impacting the Canadian environment in communities from coast to coast, incorporating tree plantings, urban greening projects and shoreline cleanup efforts.

Toronto Team

We had seven events take place from 9:00 – noon in Vancouver, Calgary, Regina, Winnipeg, Toronto, Montreal and Moncton (St. John’s coming up end of May).  350 employees rolled up their sleeves and got their hands dirty planting the first 1,000 trees of the eventual 100,000 that will be planted in communities of need across Canada throughout the summer.

Each of today’s planting locations across the country was chosen strategically based on needs in the local area, as the trees planted will provide long term benefits such as watershed protection, providing habitat for local wildlife, reducing noise pollution and beautifying the area.  Photos from all the events

Saskatchewan Team




How can YOU get involved in Molson Canadian Red Leaf Project?

While participating in a community event is reward enough for many people, some Molson Canadian Red Leaf Project initiatives come with an added bonus -  attending a local concert taking place afterwards. The first 100 people to sign up and participate in local cleanup efforts will be able to attend:

Dauphin’s Country Fest Dauphin, MB, June 30-July 2
Canada Day – Live Lounge Ottawa, ON, July 1
Merritt Mountain Music Festival Merritt, BC, July 7-10
Roger’s Sarnia Bayfest Sarnia, ON, July 8-10 & 14-17
Cavendish Beach Music Festival Cavendish, PEI, July 8-10
Craven Country Jamboree Craven, SK, July 14-17
Rock the Park London, ON, July 22-24
Big Valley Jamboree Camrose, AB, July 28-31
Queen West Music Fest Toronto, ON, August 20


Vancouver Team

To help make Molson Canadian Red Lead Project a success, we have three key partners in our inaugural year:

Tree Canada – Through partnership with Molson Canadian will work with Tree Canada to plant 100,000 trees in areas of need throughout Canada.
WWF - Molson Canadian will rejoin WWF in the Great Canadian Shoreline Cleanup, a nation-wide event that saw 47,000 people participate in 2010 to clean the shores of lakes, rivers and oceans in their local communities.
Evergreen - An organization whose mandate is to make cities more liveable, Evergreen will work with Molson Canadian on a series of urban greening projects in select communities across Canada.

Those wishing to participate in any of the community events in their area can get involved by visiting www.RedLeafProject.ca or www.facebook.com/MolsonCanadian to sign up.  Follow along on twitter #molsonredleaf


Winnipeg Team

Red Leaf Project - Moncton

Moncton Team


13 responses to this entry

  1. How does a community get to participate in this?

  2. As a Molson Coors’ employee, I am so proud along with all my colleagues across Canada, to leave a positive print in our communities. What a great day we all live today! Did you that one tree allows 4 people their needs in oxygen! Amazing, isn’t it?

    Monique Dépatie
  3. Hi Alec, we’ll have more details coming soon about how communities can get involved through Red Leaf Project – keep an eye on the blog here and the fan page on facebook over the next couple weeks. cheers!

    Tonia Hammer
  4. How can a community get involved in this project. I live in Fort saskatchewan alberta and I KNOW that many her would like to participate.

    Paul Young
  5. hi, id love to take part in this… im confused.. im not a molson employee, but i would still like to help. I planted tons of trees when i was young as a scout, for trees canada, and i would love to do it again. help the environment, promote molson…. does it get better? let me know how I can help, i live outside of stratford ontario, I could travel to london, or kitchener. THANKS!

    warren fee
  6. @Paul Love the enthusiasm Paul! At this time, we’ll have 20 projects across Canada this summer – the SK initiative is in Regina on July9th – full details here: http://redleafproject.ca/en/Events.aspx Cheers :)

    Tonia Hammer
  7. @Warren – love it! I’m a KW native myself :) On July 16th, there will be an event at Gibbons Park. Details/sign up here: http://redleafproject.ca/en/Events.aspx Cheers, Tonia

    Tonia Hammer
  8. Hi there
    I live in Langley BC. As a ISA Certified Arborist its a pleasure to see that some people care about our environment, putting a investment back into our communities for our sakes as well as for the future of our children & there children to be able to enjoy the pleasures of greenery, fresh air trees provide and to keep the balance of life in check.
    If there is any assistance needed by Molson & co. in the lower mainland i would be happy to assist where i can.
    Well done to all…. have a awesome summer :)

  9. Hey Christopher Thanks so much for the comment/note. We’re really excited about this program. There will be an event in Merritt BC on July 2 in Rotary Park! Hope you can join us for that one? :) Cheers. Tonia

    Tonia Hammer
  10. Hi! I always loved trees and I would like to sign up for plantin trees. I live in Toronto. My school is finished so I am open for summer time. Would love to help. Krisztina

  11. Only wanna remark that you have a very nice site, I enjoy the style and design it actually stands out.

  12. I have bin tree planting befor way up north im from north bay but now live in cobourg ontario and would love to help out

    jason dumont
  13. The trees are whispering to me, reminding me of my roots, and my reach… shhhhhh… can you hear them? Selflessly sharing their subtle song. ~Jeb Dickerson, http://www.howtomatter.com


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